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Tag: Unilever

UNILEVER TOP ADVERTISER
Unilever tops Indonesia’s ad market, service sectors surge in 2025: report
Posted on October 15, 2025
by Sharona Nicole Semilla
Jakarta, Indonesia – Unilever has retained its position as Indonesia’s top advertiser in the first half of 2025, according to new data from Nielsen Ad Intel, as the nation’s advertising landscape sees fresh momentum from fast-growing service sectors. FMCG leaders Wings and Mayora followed closely behind,...
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Unilever to spin off Magnum Ice Cream Company in mid-November this year
Unilever to spin off Magnum Ice Cream Company in mid-November this year
Posted on September 15, 2025
by Teddy Cambosa
A shareholder circular is scheduled for October, followed by full prospectuses roughly a week before the listing.
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Unilever’s Closeup revamps brand across SA, SEA with MullenLowe Singapore
Unilever’s Closeup revamps brand across SA, SEA with MullenLowe Singapore
Posted on May 8, 2025
by Aliza Carmona
Closeup, Unilever’s toothpaste brand, has rebranded in collaboration with creative growth agency MullenLowe Singapore.
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lifebuoy body wash mullenlowe horror campaign
Lifebuoy taps into Gen Z’s love for horror with a chilling new body wash campaign
Posted on March 12, 2025
by Aliza Carmona
Indonesia – Lifebuoy, Unilever’s hygiene soap brand, has teamed up with MullenLowe agencies to launch a horror-comedy campaign targeting Gen Z in Indonesia. Amid record-breaking heatwaves, the campaign blends supernatural folklore with humour to promote Lifebuoy’s cooling body wash. Developed by MullenLowe...
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Lifebuoy Moo Deng Handwashing campaign
Lifebuoy’s new campaign enlists viral hippo Moo Deng to champion hand hygiene for kids worldwide
Posted on November 7, 2024
by Aliza Carmona
Lifebuoy, Unilever’s hygiene soap brand, has teamed up with Moo Deng, the viral sensation baby pygmy hippopotamus, for its ‘H for Handwashing’ global movement, redefining the letter ‘H’ as a universal symbol for hand hygiene.
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Cornetto set hearts aflutter with meetup with brand ambassador Cha Eun-Woo for fans
Cornetto set hearts aflutter with meetup with brand ambassador Cha Eun-Woo for fans
Posted on November 4, 2024
by Teddy Cambosa
Part of their ‘Cornetto presents: Unwrap the Moment with Cha Eun-Woo’ campaign, this fan-meet gave lucky attendees the cool opportunity of meeting their idol in person.
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Unilever-Indonesia-boycott-challenges
Unilever Indonesia announces strategic changes amidst ongoing business challenges brought by boycotts
Posted on October 29, 2024
by Aliza Carmona
Unilever is set to implement strategic adjustments to its categories, channels, costs, and organisational structure as part of its recovery strategy in response to business challenges in its Indonesia unit.
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X reaches agreement with Unilever on partnership within the platform
X reaches agreement with Unilever on partnership within the platform
Posted on October 16, 2024
by Teddy Cambosa
It should be noted that Unilever was one of the companies included in X’s advertising boycott lawsuit back in August this year that also included the World Federation of Advertisers (WFA), Mars, CVS Health, and Ørsted.
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Unilever’s OMO marks breakthrough liquids relaunch in Vietnam with fresh new campaign
Unilever’s OMO marks breakthrough liquids relaunch in Vietnam with fresh new campaign
Posted on October 3, 2024
by Teddy Cambosa
In a deliberate countermove to the under-representation of girls playing sport in Vietnam’s mainstream media, OMO have put a young girl getting muddy playing football at the heart of the narrative for the TV advert.
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lifebuoy anniv campaign
Lifebuoy pays tribute to Indonesia’s national heroes in 90th anniversary celebration campaign
Posted on September 2, 2024
by Aliza Carmona
Lifebuoy, Unilever's iconic hygiene soap brand, has enlisted the expertise of creative agencies MullenLowe Singapore, MullenLowe Lintas India, and MullenLowe Lintas Indonesia for its 90th anniversary campaign, which honours Indonesia’s rich history and celebrates everyday heroes.
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