Tag: TV

Sydney, Australia – Omnichannel supply-side platform OpenX has recently announced the international expansion of TV by OpenX to Australia, France, Germany, Italy, Japan, Spain, and the United Kingdom.

In parallel, OpenX is enhancing TV by OpenX in the US to deliver future-proofed and differentiated data-driven curation to high-quality biddable CTV.

The global expansion of TV by OpenX marks the first step toward transparent, biddable CTV in Australia, France, Germany, Italy, Japan, Spain, and the United Kingdom, allowing buyers to continue to target viewers as they choose to watch CTV.

This expansion is an important step in the TV by OpenX mission to protect the value of broadcaster and publisher inventory while providing transparency, ease of purchase, and incremental reach for buyers.

While the first phase of TV by OpenX focused on transparency, this next step in OpenX’s evolution of programmatic television buying combines future-proofed data-driven curation with high-quality, transparent, biddable CTV in the US.

As brands and agencies continue to invest in scatter to buy closer to campaign activation, TV by OpenX’s US enhancements empower buyers to leverage the largest independent supply-side graph to target audiences across direct CTV inventory. In this next phase of TV by OpenX, data-driven, contextual, attention, and sustainability offerings power the direct activation of curated audiences at scale.

With TV by OpenX, US buyers can choose from any one of OpenX’s 250+ data partners, including Captify, Samba TV, and TVision, to target an audience via CTV inventory using OpenX’s cross-platform identity graph. 

This allows buyers to increase scale and optimise toward their desired campaign outcomes via their preferred DSP. Additionally, TV by OpenX enables political advertisers to reach high-value audiences on direct, premium supply this political cycle by leveraging ACR audiences from Samba TV.

Talking about the expansion, Matt Sattel, SVP of buyer development at OpenX, said, “We’re thrilled to build on the success of TV by OpenX, both in geographical expansion as well as in enhancing the US offering to deliver buyers more data-driven curation options. These innovations, among others, enable us to partner with the most premium CTV publishers and ultimately deliver exceptional results for buyers.”

Sydney, Australia – Nexxen, a global, unified advertising technology platform with deep expertise in video and connected TV (CTV), in partnership with VIDAA, has announced the launch of ‘TV Viewership Audiences’ across Australia. 

The launch builds upon Nexxen’s broader TV intelligence offering, a suite of planning, targeting, and measurement capabilities rooted in exclusive ‘automatic content recognition’ (ACR) data from VIDAA, which is the smart TV operating system that powers Hisense, Toshiba, and other ‘original equipment manufacturer’ (OEM) brands. 

The new and expanded data-driven solutions aim to improve audience targeting using TV viewership data from various channels while ensuring privacy compliance.

After its US$25m investment in VIDAA in 2022, Nexxen reaffirms its dedication to providing exceptional TV targeting and measurement solutions that adapt to industry change with the newly-released solutions. 

Built to enable brands to reach TV audiences with precision and scale, ‘TV Viewership Audiences’ leverages the exclusive ACR data to create custom segments based on viewership patterns, specifically brand ads’ exposure activities using opted-in household viewership data. 

Nexxen’s exclusive access to VIDAA ACR data enables the delivery of a comprehensive TV solution. This includes proprietary planning tools like the ‘Nexxen TV Planner’, which provides insights for optimised TV reach across linear and streaming platforms. Additionally, campaign results and incremental reach can be measured through reporting solutions such as ‘Nexxen TV Measurement’, aligning with marketing objectives across linear, CTV, and digital channels. 

Moreover, Nexxen now offers unique ‘TV viewership audiences’, ensuring precise, representative, and scalable reach. These audiences come with advanced capabilities like suppression or retargeting of linear ad-exposed viewers, competitive conquest, and targeted preferences across channels and programmes.

Nexxen’s unique approach is supported by shared infrastructure and technology between its demand-side platform (DSP) and supply-side platform (SSP). 

Josif Zanich, managing director for JAPAC at Nexxen, said, “This is a huge milestone for Nexxen in the Japan-Asia Pacific (JAPAC) region. Having exclusive access to VIDAA’s ACR data will not only enable us to push the boundaries of what’s possible, delivering advanced TV solutions to advertisers, but will also allow us to exponentially enhance the effectiveness of TV buys across all screens, unlike ever before.”

Commenting on the launch, Guy Edri, CEO at VIDAA, also shared, “We are thrilled to expand our partnership with Nexxen in Australia and the wider Asia Pacific region. With our shared goal of empowering advertisers with valuable insights derived from TV viewership behaviours, we aim to drive innovative advertising solutions tailored to the unique needs of this market, ultimately providing greater efficiency and success for advertisers.”

Mumbai, India – Local-based entertainment super-app ZEE5 has partnered with XroadMedia,  a cloud- and server-based content discovery and recommendations back-end solutions for  digital media, to ramp up its hyper-personalized video-on-demand (VOD)  offerings and social media services. 

Through the partnership, ZEE5 will be using XroadMedia’s content discovery platform Ncanto, which will help in creating multiple content discoveries, recommendations, and personalization use-cases for its users.

“ZEE5 has always believed in the power of great content and powerful technology coming together to offer the best experience to a viewer. We believe gone are the days of broadcast; even the current trend of viewing audiences in clusters and cohorts will soon give way to individual personalization,” stated Rajneel Kumar, business head for expansion projects and head of products at ZEE5.

He added, “We have benchmarked their solution for a few months and found adoption and click-through-rates on recommendations were significantly higher along with a substantial increase in average time spent by a user. XroadMedia’s cloud-based services have also provided us with a higher level of flexibility to serve personalization use-cases and I’m confident this partnership will heighten our seamless content viewing experience, a feat we take great pride in and work tirelessly to maintain.”

Furthermore, Ncanto will aid ZEE5 in creating dynamic personalization of VODbased on interests and watching behavior. 

“Our partnership with ZEE5 is another major milestone in the history of XroadMedia and proves the progress we have made over the past few years. We are particularly excited to work with ZEE5 as they are using our solution to its full extent – from personalizing entire screens in the user interface via creating and managing editorial services to applying our solution across multiple content types and sources. We are very pleased with this partnership, as the application of our solution shows how important personalization is to ZEE5 and I am sure together we will push the boundaries of content discovery and personalization even further in the future”, said XroadMedia Co-Founder and CEO Adolf Proidl.

Sydney, Australia – Australian AI and data science company Quantium has collaborated with internet protocol television (IPTV) provider Fetch TV and TV data insights company Adgile Media to launch Q.Measure TV, an ad reach solution which aims to bridge the gap on consumer analytics for business goods through comparison of physical sales against TV advertising impact. 

The said solution aims to deliver accurate and timely reporting for advertisers amid the changing tides of the digital world.

Lawrence Puang, executive for media and marketing for global markets at Quantium stated the solution is a “game changer” in looking at the expenditures of brands on TV advertising, which at some estimates, cost around two-thirds of the advertising budget.

“Existing solutions prove TV works. Q Measure TV goes further in enabling advertisers to optimize their TV advertising strategies to maximize sales. Never before have fast-moving consumer goods (FMCG) advertisers been able to see exactly who they reached at an anonymized level, to measure how those consumers have responded and then accurately optimize campaigns to drive customer acquisition and incremental sales for existing shoppers,” said Puang.

With the existing solutions partnership, Adgil Media will serve as an analytics provider for data collected from live and on-demand TV towards TV ad measurement and media schedule validations. On the other hand, Fetch TV will measure the viewing behavior on 7% of Australian households, which equates to almost three (3) hours of viewing per day.

“Closed loop reporting, built on high-quality first-party data sets, and at a scale that reliably reflects the total market, is incredibly powerful. It promises  to reinforce the value of free-to-air TV advertising, and enhance the ability of advertisers to optimize their investment decisions for this critical media,” Scott Lorson, CEO of Fetch stated.

Some of the key features of Q Measure TV include access to ad performance data, demographic breakdowns, conversion rates, advertising leverage, and competitor campaign comparisons; all of which are beneficial resources for advertisers to step up their game in category marketing dynamics.

In a statement, Craig Service, Adgile Media’s chief revenue officer expressed high hopes with the recent collaboration towards effective TV advertising solutions.

“We’re incredibly excited to combine our  independent, first party, real-time TV data with such an innovative new product. When you  have transparent data, you have transparent answers. Adgile’s role in this powerful  partnership is to provide real-time granular, structured and accessible TV data to fuel  Q.Measure TV, ensuring the measurement outputs are delivered with actionable speed,  accuracy and calculated on transmitted only audience impressions,” Service stated.

Q.Measure TV will officially launch to the market during Quarter 2 of 2021.

Australia – National radio and TV broadcasting company Australian Broadcasting Corporation (ABC) has appointed content executive and creative Jennifer Collins as inaugural Head of Factual & Culture within its Entertainment & Specialist (E&S) division. She will lead the development and production of innovative content across genres such as arts, religion, science, and education, and also health, history, and social affairs.

Collins returns to ABC from her most recent role as director of content at production network Fremantle Australia. She joined ABC in 1990, and held three different leadership roles in the company until 2013.

As ABC head of development for arts, entertainment, and comedy, from 2008-2009, she started initiatives with funding bodies and screen agencies to foster new talent and creative teams. Later on, she was tasked the responsibility of ABC head of factual, from 2009-2012, and then assumed the role of ABC’s head of entertainment from 2012-2013, where she oversaw the development, commissioning, and production of programming such as Julia Zemiro’s Home Delivery, The Checkout, Shaun Micallef’s Mad As Hell, Dirty Laundry Live and the Digital Emmy award-winning series #7 Days later. 

The new ABC Factual & Culture team was announced in June as part of the company’s five-year plan, bringing together E&S Factual content makers into a single team across television, radio, and digital, including radio network Radio National, podcast creation hub Audio Studios, and flagship programs such as Compass, Catalyst as well as the ABC’s acclaimed arts documentaries.

Michael Carrington, ABC Director Entertainment & Specialist, welcomed Jennifer’s return to the national public broadcaster. “Jen is well known and respected by ABC people and partners alike and her unique skills across multiple platforms will help drive our transition towards digital content and services,” he said.

“Australians love and trust the ABC’s Factual content, from our feature-length arts programs to long-form audio documentaries. In a world of bombast and bluster, the values of creativity, clarity, and intellectual rigor are more important than ever. Jen’s experience and expertise will ensure the ABC remains the trusted home of big ideas and beautiful stories across multiple genres and platforms,” he added.

Jennifer said she was looking forward to delivering the ABC’s distinctive and engaging content across Factual & Culture. “I’ve always been deeply committed to public broadcasting and value the ABC’s unique contribution to Australia’s cultural life,” she said.

“I’m delighted to be back at the ABC to lead the Factual and Culture team, where I’ll be working with Australia’s best creative talent to deliver a rich and diverse slate of programming,” she added.

Beijing, China – TCP Group (TCP), the inventors and owners of the Red Bull brand has announced that it has launched on August 8 the new Red Bull campaign, “Ni Zhen Niu” 

The campaign is set to promote the latest addition to Red Bull’s beverage line, the Red Bull Vitamin Flavor Drink, which has previously debuted at the China International Import Expo (CIIE) last November. 

The campaign was kicked off through the launch of its new line-up of celebrity brand ambassadors. This includes R1SE’s Zhou Zhennan, Xilinnayi Gao from Bon Bon Girls, Warcraft III player “Sky”  Li Xiaofeng, and Billiards player Pan Xiaoting. 

Red Bull will implement a strategic multi-media marketing campaign. The said brand ambassadors will showcase the so-called incredible “Zhen Niu spirit,” in TVCs and social media content, bringing inspirational messages of determination and confidence to consumers. 

“Through this campaign, we are promoting what we call the Red Bull Zhen Niu Spirit of ‘Going Beyond’ and ‘Limitless Potential’,” said Supachai Junkeiat, TCP’s global marketing director.

“We want to inspire and empower our fans through this message and support them as they challenge themselves to ‘Go Beyond’,” he added.

Meanwhile, TCP CEO Saravoot Yoovidhya shared that China has always been a top priority in expanding presence of TCP’s brands.

“As a Thai-Chinese enterprise, China has always been at the front and center of our global ambitions to become a global ‘House of Brands.’ This deep-rooted attachment means that TCP’s top priority will always be to contribute to the development of China’s economy and society,” said Yoovidhya.

TCP Group houses a diverse product portfolio comprising four consumer food categories, and another 30 product lines under nine brands