Sydney, Australia – Local creative agency BMF has been appointed by global car sharing marketplace Turo to handle its creative account ahead of its launch in the Australian market.
As part of the partnership, BMF will be responsible for developing Turo’s brand marketing activities and growing their awareness in Australia as the business expands nationally.
Tim Rossanis, managing director at Turo Australia, said, “As the largest car sharing marketplace in the world, we’re incredibly excited to provide Australians with the opportunity to build a business on Turo.”
He added, “Our vision is for guests to come to Turo for a car to match any occasion and BMF is the perfect creative partner to help us drive home that message. After years of lockdowns and La Nina, this summer will be full of people enjoying the special travel experiences that Australia has to offer, and if there’s a day for it, we have a car for it.”
Meanwhile, Steve McArdle, CEO at BMF, commented: “The car rental market has been crying out for a disruptor since forever, and Turo is it. They’ve got cars you can’t wait to get behind the wheel of and a leading experience that saves you enormous amounts of time and money. Couple that with a marketing team full of high energy creative wizards who demand interesting work, and you’ve got one excited agency.”
BMF recently worked with The Australian Financial Review to launch a new brand platform called ‘Make It Your Business’.