True Digital Group Archives

Philippines — Philippines-based customer loyalty program ZAP has partnered with algorithmic decisioning solutions Algonomy to adopt its customer data platform and customer journey orchestration solution, to provide ZAP merchants with customer insights and enabler better customer engagement. The agreement was assisted by True Digital Group (TDG), a digital transformation company that partnered with Algonomy to bring its solutions to the Philippines and the broader Southeast Asian market.

ZAP Philippines helps merchants launch their own customized loyalty program by offering merchants the option for a card or mobile-based loyalty program where they are able to customize their mechanics, build a database of members, and use data to create specific promotions for customers.

Through the new collaboration, ZAP will start offering customer-centric marketing campaigns across loyalty, CRM, on-demand & triggered journeys for their partner merchants. Through Algonomy’s machine learning algorithms and customer marketing automation, ZAP aims to bolster its capability to provide merchants with data-driven marketing campaigns that will drive brand loyalty, promo redemption rates, cross-sell conversion and ultimately increase revenue.

Dustin Cheng, CEO at ZAP Group Incorporated, said, “The investment in Algonomy’s Customer Data Platform and Customer Journey Orchestration gives us a strategic advantage in the market, helping our merchants launch data-driven marketing campaigns. Algonomy’s expertise in Algorithmic Decisioning Solutions and deep domain expertise played a key role in our decision to partner with them. We are excited about the possibilities this partnership brings in driving digital transformation for our clients.”

Amit Agarwal, senior vice president of sales for APAC and MEA at Algonomy, commented, “Creating customer loyalty is every retailer’s business objective. The one thing that can help retailers achieve this objective is insights-driven engagement across the customer journey. ZAP is evolving loyalty programs with deep customer insights and we are excited to help them help their merchants scale their business.”

Sulabh Dhanuka, head of International digital solutions at True Digital Group, said that bringing together ZAP’s innovative loyalty program with Algonomy’s world-class platforms highlights the power of the digital age in delivering greater value to retailers and their customers. Dhanuka added that TDG is committed to the Philippines market and that the company is excited to continue being at the forefront of Retail 4.0 in the country as highlighted by such deals and partnerships.

Manila, Philippines – ZAP, the loyalty and e-commerce platform in the Philippines forF&B businesses, has secured Series A funding from True Digital Group (TDG), the digital arm of True Corporation, Thailand’s integrated telecommunications and digital services provider.

Launched in 2012 as a mobile number-based loyalty and rewards program, ZAP launched its E-Store service in June 2020 in partnership with the world’s largest e-commerce SaaS Platform, Shopify. The E-Store streamlines the order fulfilment process by digitising restaurant operations – such as order taking and inventory, payment, customer management, and delivery, as well as centralising them within a merchant’s own e-commerce website, which ZAP helps build.

ZAP said that it envisions itself as growing into a one-stop-shop, an end-to-end platform that captures every interaction from the moment a customer steps into a business’ doors – both in the physical and digital sense.

Dustin Cheng, ZAP Group’s CEO and co-founder, shared that the working relationship with True Digital Group presents new synergies for ZAP in terms of smart retail and analytics.

“Everything we do is for the benefit of our partner merchants, and this fund-raise is no different. Our partner merchants can look forward to an even easier-to-use platform with more robust capabilities in the coming months. These include richer analytics and remarketing and targeting features that will help partners foster better customer relationships and ultimately increase sales,” said Cheng.

Meanwhile, Michael Gryseels, True Digital Group’s executive vice chairman, commented, “We are excited about the synergies between our digital media platform and ZAP’s CRM and e-commerce capabilities, and see great potential in scaling our joint offering across Southeast Asia.”

Dindo Marzan, True Digital Group’s country head of Philippines, said, “To help close the gap in consumer’s digital journey, we see a very hopeful opportunity with ZAP as the local market expert and believe that together, we will be able to deliver an exciting experience for consumers in the Philippines.”

Manila, Philippines – Last August, Thailand-headquartered tech company True Digital Group (TDG) launched its entertainment platform TrueID in the Philippines which offered free curated content, and since then, its content lineup has grown to include originally produced shows featuring famous Filipino vloggers and celebrities.

During its pilot launch, the platform’s roster of shows included those licensed from leading local broadcast networks GMA and Cignal, and now, TDG in the Philippines announced that a fresh lineup is slated for users from both social media and TV personalities such as TikToker and dancer AC Bonifacio, former “housemate” in reality TV show Pinoy Big Brother and vlogger Baninay Bautista, and social media influencer and content creator Kimpoy Feliciano.

In the past week, AC has already premiered her Style Must-Haves vlog on TrueID. AC started to grow her name in the country when she won the local TV dance competition “Dance Kids” in 2016. TDG said she is also set to premiere more videos on the platform having been signed on as a TrueID Ambassador.

Meanwhile, Baninay and Kimpoy are also slated to premiere their videos on TrueID in the coming weeks. Both personalities will be publishing their daily life vlogs on the platform giving their fans a chance to see more of them on the web.

Filipino social media personalities Baninay Bautista and Kimpoy Feliciano.

TDG said the three social media personalities are only the beginning of what’s to come on TrueID Philippines. 28 Squared Studios, a digital studio owned by another TrueID Ambassador, Philippines-based Chinese model and host Richard Juan, is set to bring in more video content from celebrities and influencers as well as originally-produced content, including a show with Miss World 2013 Megan Young, as revealed on its Instagram.

28squaredstudios’ announcement on Richard Juan and Megan Young’s show.

Other well-known Filipino personalities are expected to premiere their content on the platform soon. This includes lifestyle content creator Erwan Heussaff, actor Enrique Gil, and singer Jinho Bae.

“The vision here is that all Filipino Creators would be creating content not only for TrueID Philippines but also for TrueID Vietnam, Indonesia, Thailand. That is what’s exciting about this,” said Dindo Marzan, managing director for True Digital Philippines, Inc.

Manila, Philippines – Southeast Asia-focused tech organization True Digital Group steers its regional presence by expanding to the Philippine market, starting off with the launch of TrueID platform.

First introduced in Thailand, TrueID is a new all-in-one digital lifestyle platform that offers free curated content that’s available in the Philippines starting today. It is set to provide a hub for premium content and will feature top-tier Filipino creators and international-renowned producers such as Cignal TV, GMA Network, Philstar, and Mediacorp among others.

“TrueID addresses the needs of the modern viewer by providing engaging content, covering news, entertainment, food, travel, technology, sports, and learning,” said the company in a press statement.

TDG is a subsidiary of True Corporation, a communications conglomerate that was first established in Thailand. TDG’s local arm in the country is True Digital Philippines, which assists the group in catering to the Filipino market