Tag: Times OOH

India – Eveready Industries India Ltd., in partnership with Times OOH, has unveiled a high-impact airport advertising campaign for its latest innovation, Eveready Ultima batteries, aiming to maximise visibility and brand recall at Kolkata Airport.

Named ‘Ultima: Ultimate Power, Non-Stop Action,’ the month-long campaign seeks to enhance brand visibility across Kolkata Airport’s Domestic Departures and Arrivals, ensuring strong recall among travellers.

Executed in collaboration with Times OOH, the campaign incorporates a combination of digital and static media to engage passengers at key touchpoints within Kolkata Airport. Digital placements include high-street domestic screens, digital arcade videowalls, Neo-Digital Charging Network screens, and Touchdown digital screens. In addition, static media elements such as the Discover package feature three large-scale displays to enhance visibility.

The campaign highlights Eveready Ultima’s extended battery life, with the theme ‘Ultimate Power, Non-Stop Action.’ A key visual features a youngster racing a battery-operated car, illustrating the product’s durability.

Positioned in high-traffic areas of Kolkata Airport, the campaign aims to engage a diverse audience, including frequent travelers, families, and business professionals. Bold visuals in Eveready’s signature red are also strategically placed across key locations to enhance visibility.

Anirban Banerjee, senior vice president and SBU head (Batteries and Flashlights) at Eveready Industries India, commented, “With Eveready Ultima, from India’s No. 1 battery brand, we set out to dominate Kolkata Airport with bold visuals in the iconic Eveready red, highlighting Ultima’s 400% longer-lasting power. The imagery of a youngster racing a battery-operated car perfectly captures the essence of ‘Ultimate Power, Non-Stop Action,’ resonating with a dynamic, discerning audience.”

Sumit Chadha, business head—airport and city media at Times OOH, added, “Eveready is further strengthening its market leadership in Kolkata with expansive airport branding. The power-packed creative, deployed on premium media formats, creates a compelling impact for extended brand recall. We are delighted to partner with this category-leading brand to execute such an extraordinary campaign.”

India – Times Innovative Media Ltd. (Times OOH), part of the Times Group, has introduced digital bus shelters in Bengaluru, expanding its network of premium digital out-of-home (DOOH) advertising assets in the city.

The digital bus shelters feature L-shaped screens with a 125 sq. ft. display area, ensuring high visibility even from a distance. The screens are designed for clear, crisp imagery, particularly during evening hours, allowing for maximum visual impact.

The shelters also support dynamic, real-time content, such as time, weather, and air quality index (AQI) updates, along with trigger-based advertisements. This functionality enables brands to run more targeted and timely campaigns.

In the initial phase of the project, Times OOH has installed 20 digital bus shelters at key junctions, near malls, and in high-traffic marketplaces to maximise visibility and take advantage of increased footfall and dwell times. Future phases are expected to further expand the city’s digital advertising network.

The launch of these digital shelters aims to meet diverse campaign needs, offering flexible slot-based display options and exclusive branding opportunities for advertisers with varying budgets. In line with its vision to innovate outdoor advertising, Times OOH also emphasises sustainable practices, reinforcing its commitment to environmental responsibility.

Rohit Chopra, COO at Times OOH, said, “Times OOH is optimistic about the growth of the digital OOH format. With our extensive experience in outdoor advertising, we are dedicated to expanding our offerings with advanced features and capabilities. The launch of digital bus shelters in Bengaluru is a testament to this commitment. After careful analysis of traffic patterns and advertiser requirements, we strategically installed 20 digital bus shelters, and the response from clients has been overwhelmingly positive, with a significant uptick in enquiries and bookings.”

The introduction of digital bus shelters expands Times OOH’s regional presence, providing brands with a platform to engage Bengaluru’s urban audience. Major brands like Ibaco, Yes Bank, Bhima Jewellers, and IKEA have already adopted the new format for increased visibility.

India – Outdoor advertising company Times Innovative Media Ltd. (Times OOH) has announced its successful acquisition of exclusive advertising rights for Chennai International Airport across all the terminals.

The contract will run for seven years and marks a significant milestone for Times OOH’s growth journey. This strategic addition reinforces the company’s commitment to providing a metro airport network that covers all regions of India.

Times OOH’s contract includes exclusive rights for all of the airport’s four terminals. It would include an inventory offering covering multi-media options both inside and outside each terminal.

Chennai International Airport is among India’s busiest airports, handling over 18 million passengers every year. It serves as a hub for a diverse and captive audience base, from business travellers to tourists and locals.

With this advertising partnership, Times OOH can offer brands a remarkable platform to connect with and engage with their target market. This is in line with the company’s commitment to providing world-class quality in media assets at the airport.

The contract acquisition underscores Times OOH’s long-term vision of delivering high-impact advertising solutions that captivate and influence audiences within the airport premises. It will also strengthen their position and reputation in the airport advertising space.

Shekhar Narayanaswami, president at Times OOH, shared, “We are thrilled to embark on this journey of strategic collaboration with Chennai International Airport. It paves the way for innovative, engaging, and memorable campaigns that connect brands with their target audience. It represents a significant transformation in the airport advertising landscape, and we are committed to establishing new benchmarks in this field.”