Tag: The Womb

Mumbai, India – Premium men’s innerwear and comfort wear brand, XYXX, has launched a major brand campaign starring the star cricketer KL Rahul in a series of films that urge viewers to tune out the noise and trust their instinct. 

The campaign, which was conceptualised by creative agency The Womb and directed by Shashanka Chaturvedi from Good Morning films, aims to show that when KL is faced with an on-field situation where he must choose between the available right options, he does not give in to the hype that surrounds him and decides to do things his own way.

Titled ‘Play Your Way’, the campaign is left open-ended and intentionally does not showcase the decision KL finally makes, building intrigue and keeping viewers guessing, all the while pushing the viewer to choose the ‘Play your way’ philosophy even in life situations off-field.

Navin Talreja, The Womb’s co-founder, noted that for a sportsman of KL’s stature, it is so important to cut out all the noise, believe in his ability and trust his own instinct, and that is exactly what they have tried to showcase in their communication. 

“To add to this, it was a conscious call to showcase KL Rahul wearing just underwear when the whole category is shying away from this and discouraging it. In our mind this is what the brand stands for: Playing your way,” said Talreja.

Meanwhile, Yogesh Kabra, XYXX’s founder, shared that with the ‘Play Your Way’ campaign, their aim is to encourage and applaud authenticity, people who chart their own path, steer clear of the naysayers and trust their instinct through all of life’s choices. 

“There could not be a better face for the campaign than our ambassador – KL Rahul, who is the true embodiment of understated grit and courage. With the campaign, we hope to drive culture in new, provocative ways that hopefully encourage people to always follow their instinct and be true to their most authentic selves,” said Kabra.

The fully integrated campaign is now available across digital, social, and traditional media platforms.

India – India’s disposable hygiene products manufacturer, Nobel Hygiene, has launched a new digital campaign, aimed at introducing its new flagship product, Snuggy Gold Pant-Style Diapers.

The new campaign, which was conceptualised in partnership with creative agency The Womb and produced by Bang Bang Films, has been shot in Kerala, a state closely linked to the history and ethos of the brand. It is a quirky take on one of the key product features – The Susu Meter or the wetness indicator strip – which runs along with the diaper and changes from yellow to blue to indicate when it is time for a change.

Titled ‘Introducing Snuggy Gold – Your Baby’s Best Companion’, the film features a mother in a snake boat being rowed by locals to her newborn child. It is a quirky take on the wetness indicator that signals to mothers everywhere when it’s time for a diaper change.

Kartik Johari, Nobel Hygiene’s vice president of marketing and commerce, shared that when they sat down to brainstorm with The Womb, they knew they wanted something different, something as away from the usual visual mould of diaper ads, seeped in the Keralite ethos of India’s oldest Made in India diaper, Snuggy. 

“The result is this ad that we had a lot of fun making, and hope you will have equal fun watching,” said Johari,

Meanwhile, Suyash Khabya, The Womb’s creative head, said, “We took something cultural in the South, married it to a much-needed product feature, sprinkled it with a catchy line – Neela Matlab Geela and went slightly over the top with the execution. All so, it becomes interesting to watch.”

The campaign is now available on Noble Hygiene’s digital platforms including Facebook, Instagram, and Youtube, while the TV campaign will kick off in the first week of April. In addition, the brand will be running a campaign featuring more than 25 Kerala-based influencers on its digital platforms illustrating its premium features.

Mumbai, India – Notebook and tablet brand Lenovo has launched a new campaign to further strengthen its brand presence in India by highlighting the different ways its personal electronics are helping consumers, may it be in education, ensuring consumers’ security, and adding to the environment’s sustainability. 

Done in collaboration with creative agency The Womb, the campaign ‘We’ve Got Your Back’ features four different ads with a unique direction – literally, the films only show the backs of people in the ads. 

The campaign’s team said that through this, Lenovo aims to stand out from the other corporate campaigns in the country. Suyash Khabya, The Womb’s creative head, noted that it is easy to bring out emotions through the face, but in this campaign, they needed to land their idea “through the backs.” 

“It was quite a challenge, but I think we’ve done a great job of it. We wanted to keep the stories real. So we shot in the Puducherry Lenovo factory. We shot the teachers in Meghalaya. We shot kids in the jungles. And that’s why the films appear so authentic,” said Khabya. 

Titled, ‘Security’, ‘Make in India’, and ‘Education’, as well as ‘Environment’, each of the ads shows Lenovo’s commitment to consumers and the country such as in building a sustainable future, empowering teachers and students in the remotest of locations, and creating a community workforce that manufactures in the country, as well as the brand’s commitment towards security in processes and devices.

Navin Talreja, The Womb’s founding partner, said, “‘We got your back’ is a beautifully shot visual treat served in the form of four beautiful stories, that take the audience on a journey of Lenovo serving the community, environment, and its many stakeholders.”

Amit Doshi, Lenovo’s CMO for India, also commented, “The films have, of course, been shot wonderfully and hold a place of pride for us. However, the effort goes well beyond that and includes countless hours spent together in unearthing these stories and uncovering the human emotions central to each of them.”

Mumbai, India – India-based higher edtech company, upGrad, has launched its biggest campaign to date, with the aim to drive the brand’s mission of driving meaningful career outcomes for its learners.

The campaign, which was conceptualized in partnership with creative agency The Womb, is inspired by numerous emails and messages the brand has received from its alumni who have successfully received double promotions, higher pay grades, and job placements at over 1000 companies and MNCs across the globe on pursuing their online courses. 

Moreover, it dramatizes a similar career journey which will re-ignite viewers’ ambition of achieving meaningful professional growth.

Titled ‘Fast Forward Your Career With upGrad’, the campaign features the story of Sohini, who went from a batchmate to a boss, shocking a few of her batchmates who had also been placed in the same company.

https://www.youtube.com/watch?v=BGH6jcHJo10

The campaign further continues and is built subsequently through more film versions.

Arjun Mohan, upGrad’s CEO for India, noted that the campaign aims to bring out this differentiated positioning of the brand in the higher edtech industry. 

“While our past campaigns have helped us create significant awareness and establish upGrad as an online higher education leader, we now wish to push the envelope further and build preference for the brand, especially among a large set of ambitious working professionals who are looking for meaningful career growth, faster,” said Mohan.

Meanwhile, Navin Talreja, the co-founder of The Womb, commented, “This campaign seeks to shake these working professionals out of their career inertia and position upGrad as a viable option that facilitates strong career outcomes in a contemporary, relatable, and engaging manner.”

Vinil Mathew, the director of the film, shared, “The films have a relatable, slice of life quality with an interesting blend of tongue-in-cheek humor and the fuzzy warmth of friendship. It was an absolute joyride to collaborate with the super creative team at The Womb and a progressive client like upGrad.”

upGrad has also partnered with a host of content creators and influencers who will be joining its war cry of fast-forwarding careers. The ad films will also run across media channels in several Indian languages including Hindi, Tamil, Telugu, Marathi, and Bengali, as well as Kannada, and English to connect with the regional audience.

Mumbai, India – The pandemic has impacted today’s education, which resulted in the increase of demand for digital learning, and with this, India-based higher edtech company, upGrad, has launched its latest brand film to highlight the importance of online degrees.

upGrad hosts online degree courses from the country’s top universities like Chandigarh University, Amrita Vishwa Vidyapeetham, and JAIN. It also provides an opportunity to circumvent the pandemic impact on the aspirations of Indian students and working professionals who are now looking at an alternative to the offline learning modes of obtaining degrees without compromising on the learning and career outcomes.

upGrad Online Degrees
upGrad Online Degrees

Created in collaboration with creative agency The Womb, the new brand film is a part of its clarion call ‘Sirf Naam Ki Nahin, Kaam Ki Degree’, which translates to ‘do not get the degree for the name but one that helps you move ahead and get a job.’

Titled, ‘Online Bachelor’s Degrees’, the ad features a jingle vocalized by a group of four friends, addressing the fading education dreams of Indian learners to get a meaningful degree amid the COVID-19 situation.

Arjun Mohan, the CEO of upGrad India, said that due to offline education system taking a backseat, there’s a lot of tension and confusion among India’s working professionals who are looking to get an acceleration in their careers, and the situation is alike with freshers who are worried about a year backlog that might hamper their career growth. 

“We have partnered with the leading universities to provide young India with UGC Entitled and WES Recognised degree courses to give them a 360-degree university experience online. Post the course completion, we will also assist these learners with career services that involve a paid internship up to 6 months and placement support up to 3 years based on their performance,” said Mohan.

Meanwhile, The Womb’s Co-Founder, Kawal Shoor, commented, “Our campaign borrows from the current reality but also is geared towards positioning online undergraduate education as a powerful alternative to trudging to a nearby big city to access quality education.”

The brand film is now available in over 50 television channels across geographies, along with 360-degree amplifications in other media channels.