Tag: The White Lotus

Thailand – Vaseline has teamed up with the hit HBO Original series ‘The White Lotus’ for its third season, unveiling an immersive campaign for the launch of Vaseline Gluta-Hya SPF 50.

As part of the partnership, Vaseline is releasing a series of short films inspired by The White Lotus, reflecting its signature aesthetic and themes of luxury and escape. The campaign highlights the role of sun protection in travel, emphasising the importance of skincare in sunny, high-exposure environments.

To further engage audiences, Vaseline is also rolling out immersive pop-up experiences, events, and collaborations with travel and beauty content creators across Thailand, India, Indonesia, the Philippines, Arabia, and Turkey.

“Vaseline has always been about giving people the confidence to embrace every moment—whether at home or on a getaway. Partnering with The White Lotus allows us to bring this vision to life in a modern and culturally relevant way. Through this collaboration, we’re redefining how pop culture, travel, and self-care come together, engaging fandoms in new and different ways,” said Purnima Lamba, global brand vice president at Vaseline. 

“As we build on our engagements in Asia Pacific, we will continue to expand into additional key markets, ensuring more people can experience the future of sun protection in novel and interesting ways,” added Louis Piereck, senior global brand director at Vaseline. 

Thailand, the setting for the upcoming season of The White Lotus, also played a key role in the development of Vaseline Gluta-Hya. Originally created to address Thailand’s intense heat, the serum burst lotion range was first introduced in 2021 before expanding globally.

Thailand – Following the premiere of HBO’s hit series ‘The White Lotus’ third season, online travel agency Agoda has reported a 12% surge in accommodation searches for Koh Samui, the show’s primary filming location, with interest from the United States soaring by 65%.

Agoda reports that a surge in US searches has placed the country among Koh Samui’s top five inbound markets, replacing Malaysia. The island’s top international searchers now come exclusively from the West: Israel, Germany, France, the United States, and the United Kingdom.

The third season of ‘The White Lotus’ was filmed in Bangkok, Koh Samui, Koh Pha-Ngan, and Phuket, featuring a cast that includes Patrick Schwarzenegger and BLACKPINK’s Lalisa Manobal.

Notably, the first two seasons of the said series boosted tourism in Hawaii and Sicily. Building on this trend, the Thai government and the Tourism Authority of Thailand (TAT) successfully lobbied for the third season to be filmed in the country.

Pierre Honne, country director for Thailand at Agoda, said, “The third season premiere of ‘The White Lotus’ has been a highly anticipated event in Thailand as it has across the rest of the world. It’s thrilling to finally see beloved Thai destinations like Bangkok and Koh Samui as the settings for a global TV sensation. The potential positive effects on Koh Samui and Thailand’s tourism are undeniable.”

Thailand – Creative agency CJ Worx has revealed its involvement in bringing together HBO and the Tourism Authority of Thailand (TAT) for a sponsorship tied to the third season of the critically acclaimed series ‘The White Lotus,’ highlighting Thailand as the backdrop for the upcoming installment.

The third season of ‘The White Lotus’ will highlight Thailand’s rich culture, luxury, and natural beauty. Filming will feature locations like Phuket, Bangkok, and Koh Samui, showcasing the country’s renowned hospitality, cuisine, and heritage.

For this landmark partnership, CJ Worx took on the role of a strategic business consultant, providing insights and connections that brought a bold idea to life. This highlighted the agency’s commitment to a vision that goes beyond traditional advertising.

The collaboration has attracted attention from major global media outlets, highlighting Thailand’s appeal as a top-tier destination. CJ Worx views this milestone as an example of its ability to facilitate meaningful partnerships and create impactful opportunities.

A spokesperson from CJ Worx commented, “This collaboration reflects our commitment to going beyond creativity, stepping into the realm of strategy and business consultancy. We are deeply honoured to have played a role in this achievement, which demonstrates that we are not just creators but enablers of impactful global partnerships.”