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Tag: The Secret Little Agency

EDB highlights Singapore’s stability for businesses in campaign via TSLA
EDB highlights Singapore’s stability for businesses in campaign via TSLA
Posted on March 20, 2025
by Aliza Carmona
The Singapore Economic Development Board (EDB) is positioning the country as a reliable and safe place for businesses in a new global campaign in collaboration with The Secret Little Agency (TSLA).
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POSB champions good money habits in latest campaign with TSLA
POSB champions good money habits in latest campaign with TSLA
Posted on March 13, 2025
by Aliza Carmona
Singaporean bank POSB is promoting better financial habits in its latest campaign in collaboration with creative agency The Secret Little Agency.
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DBS/POSB launches limited-edition orange home scent in time for Lunar New Year
DBS/POSB launches limited-edition orange home scent in time for Lunar New Year
Posted on January 27, 2025
by Aliza Carmona
Singaporean bank DBS/POSB has released its new limited-edition home scent in time for the Lunar New Year, capturing the fragrance of mandarin oranges, a symbol of prosperity.
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Klook promotes travel security in latest Klook Protect campaign with TSLA
Klook promotes travel security in latest Klook Protect campaign with TSLA
Posted on December 17, 2024
by Aliza Carmona
Klook, a travel services and experiences platform, is promoting travel security in its latest campaign for its insurance arm Klook Protect with creative agency The Secret Little Agency (TSLA).
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AIC-TSLA-REAL-campaign-singapore
Agency for Integrated Care, TSLA launches ‘REAL’ to tackle youth mental health challenges in Singapore
Posted on November 19, 2024
by Aliza Carmona
The Agency for Integrated Care (AIC) has teamed up with The Secret Little Agency (TSLA) to launch a youth-focused mental health campaign that takes an empathetic approach to destigmatise mental health support for Singapore's youth.
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1880-SOCIAL-Anak-lanch-brand
1880 SOCIAL launches in HK with dynamic work-play concept, new brand identity by Anak
Posted on November 6, 2024
by Aliza Carmona
Brand practice Anak has unveiled the launch and new brand identity of social club 1880’s latest venture, 1880 SOCIAL, a dynamic lifestyle destination situated at Two Taikoo Place in Hong Kong.
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AIC breaks narrow, outdated mainstream portrayal of seniors in ‘Break The Silver Ceiling’ initiative via TSLA
AIC breaks narrow, outdated mainstream portrayal of seniors in ‘Break The Silver Ceiling’ initiative via TSLA
Posted on September 23, 2024
by Teddy Cambosa
For this new phase, AIC aims to tackles ageist stereotypes head-on by producing a comprehensive digital photo repository that celebrates seniors in their true light—active, engaged, and diverse.
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Klook appoints The Secret Little Agency as creative partner for global brand work
Klook appoints The Secret Little Agency as creative partner for global brand work
Posted on September 10, 2024
by Teddy Cambosa
The Secret Little Agency’s remit includes the development of a global brand strategy for marketing and communications, conceptualisation of global brand platforms and campaigns, as well as mapping opportunities for future experience pillars. 
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IKEA launches pillow-like bag as a symbol of rest for third most sleep-deprived country
IKEA launches pillow-like bag as a symbol of rest for third most sleep-deprived country
Posted on August 27, 2024
by Aliza Carmona
Featuring a padded design with comfortable fabrics and stuffing, the IKEA bag made in partnership with The Secret Little Agency doubles as a makeshift pillow to help Singaporeans find rest on the go.
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The Secret Little Agency revamps experience, advocacy arm ‘PPURPOSE’, to include expanded PR, comms offerings
The Secret Little Agency revamps experience, advocacy arm ‘PPURPOSE’, to include expanded PR, comms offerings
Posted on July 17, 2024
by MARKETECH APAC
The rebrand also aims to enhance PPURPOSE’s direction by creating meaningful experiences in today’s fast-moving temporal world, setting a new bar for creativity in PR. 
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