Tag: The Inner State
With NAIA set to be operated under the management of San Miguel Corporation, the question is: apart from the promises made by the multinational conglomerate, what does NAIA need to do to improve its brand image at a global level? And how were the social sentiments for these fiascos a lesson for them...
Digimind also noted that a significant portion, approximately 20%, of recent Twitter conversations related to Starbucks reflects a noteworthy sentiment of dissatisfaction, prominently featuring the term 'boycott.'
This is no different to the on-ground activation scene in New Zealand, which is slowly returning thanks to the resilience of local businesses and the government's proactive measures. The evolution of New Zealand's on-ground activations reflects not only the challenges overcome but also the spirit of...
The Inner State spoke with industry leaders Aji Harsono, business director at M&C Saatchi Shopex; Mike Forster, marketing consultant for Southeast Asia; and Rolly Pane, managing director at Clozette Indonesia, to know about their insights on the recent changes on on-ground activations in the local m...
According to data from Meltwater, further negative sentiment amongst Japanese spiked during the apology statement released from Warner Bros. Japan in July 31 and gradually died out the next day following an apology from Warner Bros. USA.
All industry leaders have agreed that the future of the on-ground activation scene in Australia is moving forward in a positive direction. Moreover, they have also pointed out that through this direction, brands have more unique ways to garner more eyeballs from audiences and convert them into custo...
While sentiment on the DOT campaign was measured as being ‘positive’, Meltwater also pointed out that a large chunk of the positive sentiment across social media can be attributed to posts made by influencers and local personalities.
For our latest 'The Inner State' deep dive, we spoke with leaders from BBDO Bangkok, SOUR Bangkok, and Vero Thailand to learn more about the local on-ground activation scene in Thailand.
How have on-ground activations evolved from pre-pandemic to now? Three creative leaders from Vietnam sit down with us to share their insights.
Digimind noted in its data the social media sentiment against Shopee PH related to its new brand ambassador.
![[Creative Work] KFC Go Full Chicken](https://marketech-apac.com/wp-content/uploads/2026/06/Creative-Work-KFC-Go-Full-Chicken.jpg)