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Tag: The Inner State

Inner-State-Hakuhodo
Establishing leadership in Asia: How Hakuhodo is powering its growth via acquisitions
Posted on October 6, 2022
by Kathleen Murata
In our newest The Inner State, Hakuhodo's Shuntaro Ito shares with us their growth strategies and plans for their recent acquisitions.
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Inner-State-Sustainability-Marketing
Fostering sustainable behaviour: How sustainable marketing establishes brand credibility
Posted on October 5, 2022
by Kathleen Murata
In our latest The Inner State, we spoke with leaders from Allianz PNB Life and whiteGREY to tackle how creative communications can contribute to future sustainability.
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Is adtech ‘dying’? How the industry is responding to the delay of cookies deprecation
Is adtech ‘dying’? How the industry is responding to the delay of cookies deprecation
Posted on August 17, 2022
by Teddy Cambosa
In this new Inner State deep dive, MARKETECH APAC spoke with leaders from Adzymic, Criteo, and PubMatic to learn on their insight on the adtech scene nowadays.
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Inner-State-PH-Tourism
Rebuilding tourism after the pandemic: How the travel industry in PH is crafting its marketing recovery plan
Posted on July 5, 2022
by Kathleen Murata
As travel restrictions are now being lifted globally, we have deep dived into the marketing efforts of the Philippine tourism sector.
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The exception: Hearing from a Russian global brand in a sea of corporate boycotts
The exception: Hearing from a Russian global brand in a sea of corporate boycotts
Posted on June 27, 2022
by MARKETECH APAC
We've been following the wave of corporate boycotts against Russia since the start of war, but now, we hear out from a Russian ally that continues to do business across the world. Check it out.
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MARKETECH-APAC-The-Inner-State-K-Pop-Brand-Ambassadors
K-pop brand ambassadors: Are they the new ‘upmarket’ or a ‘relevancy’ ploy?
Posted on July 5, 2021
by Teddy Cambosa
On our first-ever 'The Inner State' feature series, we've talked to four industry leaders on their thoughts and insights on the rise of K-pop brand ambassadors.
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