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AU-based La Trobe University highlights impact in real world via CHEP

Australia – La Trobe University in Australia has launched a new campaign and brand platform, ‘The Impact is Real’, with the aim to demonstrate the very real impact that La Trobe students, academics, and partners have on people’s lives. 

Developed in collaboration with advertising agency CHEP Network, the new brand platform showcases the university’s strength in health, science, and technology. Alongside the brand platform, a new film was also released, which features the current LaTrobe University students, including The Australian Ballet’s Principal Artist, Benedicte Bemet (Bachelor of Psychological Science).

Natalie Ellisdon, La Trobe University’s CMO, shared that La Trobe is focused on delivering real impact in communities today, and they do this through their close collaborations with industry, conducting relevant research and focusing on building the skills of their students so that they have the tangible experience that is directly and immediately applicable to the work that they do. 

“Our focus and growth in the areas of health, science and technology and the growing needs of society in these areas mean this impact will only continue to expand well into the future,” said Ellisdon.

Meanwhile, Darcy Muller, La Trobe University’s director of brand and creative, noted, “We wanted to position La Trobe as a University that has a clear focus and is differentiated from its peers. Most universities talk about intangible ideas of changing the world, but we want to show how La Trobe people actually affect lives right now.”

Thomas Penn, CHEP’s general manager, commented that they are thrilled to be partnering with an ambitious brand that’s truly preparing Australians to make a positive impact in the new economy. 

“La Trobe University’s impact on its students is apparent in all that they achieve, and we look forward to continuing to tell that story under this new brand platform,” said Penn. 

The campaign is now available across TV, radio, OOH, cinema, and digital channels.