Tag: Thailand
Bangkok, Thailand – The Mall Group will stage its Chinese New Year activation under the theme Joy, Luck, Love, running from 12 to 22 February across its flagship shopping centres, including Siam Paragon, Emporium, EmQuartier, and Emsphere. The event is developed in partnership with the Tourism Authority...
Bangkok, Thailand – Travel platform Agoda has partnered with the Hat Yai Songkhla Hotels Association for a new campaign spotlighting Hat Yai in southern Thailand. Titled “Hat Yai Lights Up”, the campaign will run until 2 March. The campaign offers travellers discounts alongside a travel guide highlighting...
Bangkok, Thailand – KFC Thailand has launched a new campaign developed with Wolf BKK to accompany the introduction of a limited-time menu item, the Kaprao Crispy Chicken Rice Bowl. Titled “The Routine Menu, Done the KFC Way,” the campaign pokes fun at the social notion of a “correct” kaprao recipe. It...
Bangkok, Thailand – Central Pattana has launched its Valentine’s Day campaign, ‘Love in Motion’, running from 6 to 16 February. Built on the theme ‘Invisible Force — Love is the Driving Force’, the campaign frames love as a motivating force across everyday life, supported by both on-ground activations...
Bangkok, Thailand – Perfumery JOURNAL has partnered with CJ WORX to launch a campaign for A Love Journey, an in-person event introducing the brand’s new line of body oils. The campaign incorporates the common Thai practice of using heart stickers on Valentine’s Day, linking it to the new body oil collection....
Bangkok, Thailand – ICONSIAM has launched its Chinese New Year activation under the Lucky Angpao Mega campaign, headlined by a large-scale celebration titled ICONSIAM A Prosperous Chinese New Year 2026, which will run from 12 to 17 February at River Park. The celebration is being hosted in collaboration...
Bangkok, Thailand – Around one in four hotels in Thailand now offer a seamlessly localised travel experience, according to a new report by digital travel platform Agoda. The report found that approximately 25% of surveyed hotels are at the “integrated tailoring” stage, where localisation is embedded...
Bangkok, Thailand – OR Group’s digital application blueplus+ has launched Blessings Brought to Life, an interactive campaign developed in collaboration with CJ WORX that draws inspiration from traditional blessing rituals commonly practised by Thai consumers when wishing for success. A key feature of...
Bangkok, Thailand – CentralWorld is set to stage a month-long Chinese New Year celebration in Bangkok with the launch of its “The Great Chinese New Year 2026” campaign, running from 30 January to 1 March. An in-person event will also be hosted from 12 to 17 February at CentralWorld Square, showcasing...
Bangkok, Thailand – Tim Hortons Thailand has launched a new campaign called “The Boxcation” in collaboration with CJ WORX, aiming to highlight small moments of daily life. The campaign features limited-edition origami-inspired packaging for Timbits, the brand’s bite-sized donuts. The boxes fold into...
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)