Tag: Telkomsel

Indonesia — Indonesian telecom provider Telkomsel has signed a mobile video advertising agreement with Novosol, a global mobile advertising platform, aiming to expand mobile ad revenue in Indonesia’s $20b advertising market.

The agreement is projected to generate $300m within three years, providing brands, advertisers, agencies, and resellers with access to over 270 million mobile users in Indonesia, including 170 million Telkomsel subscribers. It is also expected to strengthen Telkomsel’s position in the market, where it holds a 59% share by revenue.

Through this partnership, Telkomsel will benefit from Novosol’s ‘moLotus,’ a GSM-based platform that delivers 40-second video ads to mobile inboxes without requiring apps or data, supporting Android, iPhones, and feature phones.

Novosol is enhancing moLotus with AI-driven capabilities, including automated ad creation, campaign optimisation, and data-driven insights.

The platform offers scalability, personalisation, automation, and integration to support diverse advertising needs. Its online portal provides advertisers and agencies with business and operational tools.

With various interaction options, charging models, and ad formats like HQ Video and Slideshow, moLotus enables targeted campaigns to enhance visibility, engagement, and conversions. It also helps brands streamline processes, reducing telemarketing, training, and distribution costs. Advertisers benefit from AI-driven marketing and improved ROI, while agencies and resellers gain new revenue opportunities and better margins.

moLotus is expanding its presence in Indonesia’s growing ad market, leveraging its telco partnerships and high-margin potential. Already adopted by brands and telecom providers across Asia—including Malaysia, Singapore, Indonesia, India, and Vietnam—it is also exploring opportunities in the US.

The platform is used across various industries, including banking, insurance, automotive, consumer goods, e-commerce, retail, and government, supporting businesses in enhancing customer engagement and revenue growth.

With the Telkomsel partnership, Novosol strengthens its presence in Asia and continues its expansion into Western markets. With the global mobile advertising market expected to surpass US$1t by 2032 (Statista, Fortune BI), moLotus aims to capture a share of this growth.

Singapore – Travel Alliance is set to launch a cross-border telco rewards programme for its customers with ride-hailing and delivery company Grab and travel brand Trip.com.

Travel Alliance, comprised of Singtel, AIS, Globe, HKT, Optus, Taiwan Mobile and Telkomsel, is set to roll out the rewards programme starting January next year.

Through the partnership with Grab and Trip.com, customers of Alliance members can save on accommodations, flights, rides, and food deliveries.

The launch reflects Travel Alliance’s aim of providing incentives to its customers when travelling, including for transport, dining, merchandise, and lifestyle services. Since Travel Alliance’s establishment in February 2024, Grab and Trip.com are the first to become partners that provide rewards for customers.

As part of the rewards programme, Travel Alliance customers can gain discounts from Trip.com hotel and flight bookings. Additionally, they can also upgrade to Trip.com’s top-tier status, enjoying rewards such as access to VIP lounges and upgrades for car models when travelling.

Meanwhile, Grab is set to launch a Grab Tourist Pack in 2025, providing exclusive deals for Alliance customers.

“As a customer-focused company, Trip.com is delighted to partner with the alliance of seven telcos to bring exceptional travel opportunities to their users across the Asia Pacific region. This collaboration reflects our commitment to making travel more accessible and rewarding by leveraging innovative partnerships. By combining the convenience of our platform with exclusive discounts for the telco customers, we aim to inspire more people to plan the perfect trip for a better world,” Han Feng, head of marketing at Trip.com, said.

“With our presence in over 700 cities across 8 countries in Southeast Asia, Grab believes we can be the one app travellers need for hailing rides, ordering food, dining out or getting emergency supplies delivered to their doorstep. We are pleased to partner the Travel Alliance to support the travel needs of their vast combined customer base,” Chuck Kim, managing director of group business development & strategic partnerships at Grab, commented.

Jakarta, Indonesia – UOB Indonesia and Telkomsel have launched a co-branded credit card to support the growing needs of customers’ digital and aspirational lifestyles. By combining the strengths of both companies’ brands and services, the UOB Telkomsel Card enables customers to enjoy a more connected digital lifestyle with a seamless and rewarding experience, embodying the essence of ‘Lifestyle Connected.’

The UOB Telkomsel Credit Card is tailored to complement the modern, connected lifestyle of today’s customers through a range of special benefits, from triple UOB Points for every IDR2,000 spent on Telkomsel Halo Bill Payment and Cinema XXI; as well as retail transactions in Dining, Fashion, Dept. Store, Foreign Transactions merchant categories. 

Additional exclusive benefits include Bonus Telkomsel RoaMAX Package covering ASEAN, ASIA, Australia, America, and Europe, along with Buy 1 Get 2 Cinema XXI tickets every Saturday. The card also provides additional travel inconvenience and overseas medical protection. Moreover, cardholders can take advantage of exclusive promotions with major e-commerce and online merchants, such as GrabFood, Tokopedia and Traveloka. 

To celebrate the launch, new cardholders can enjoy Welcome Bonus of up to IDR2.2 million, including special price on new Telkomsel Halo+ bold package starting from IDR1.

Cristina Teh Tan, consumer banking director at UOB Indonesia, said, “Customer centricity is at the core of what we do. With our strategic partnership with Telkomsel, the largest telecommunication provider in Indonesia, we look forward to provide customer experience and offer a diverse range of offerings to cater to today’s digitally connected urban lifestyles. This underscores our ambition to be the bank of choice for Indonesia’s aspiring individuals.” 

Meanwhile, Derrick Heng, chief marketing officer at Telkomsel, commented, “As the leading digital telecommunications service provider in Indonesia, Telkomsel is committed to delivering innovative and superior connectivity, services, and solutions to its customers.”

He added, “Through the convenience of seamless digital connectivity and hassle-free bill payment and various remarkable lifestyle offerings that support a more connected digital lifestyle with the UOB Telkomsel Credit Card, we hope that this ongoing partnership with UOB Indonesia can continue to provide added value, opening more opportunities for the people to create better today and excellent future.”

It is worth noting that over the years, Indonesia has witnessed significant growth on digital connection, driven by the increased internet penetration, a thriving middle class, and a rising preference for online shopping. The number of internet users reached 185.3 million, with mobile internet usage up by 0.6% from the previous year. Meanwhile, there is a notable lifestyle trend where 11.7%, mainly Gen Y and Gen Z segments, prioritise staying up-to-date with electronic gadgets and spending in entertainment and leisure services (49.4%), leading to modern lifestyles focused on connectivity, comfort, and mobility. In the country’s e-commerce landscape, 59.3% of internet users make purchases online weekly, demonstrating the widespread reach of digital marketplaces nationwide. This increased connectivity has created opportunities for e-commerce platforms to reach a wider customer base. 

Given this trend, the UOB Telkomsel Card offers exclusive benefits such as increased data allowances, cashback on online purchase and rewards for everyday spending, making banking and communication more convenient and rewarding. 

Jakarta, Indonesia – Local telecommunications provider Telkomsel has announced a partnership with anime streaming service Crunchyroll for its first specialised anime destination package in Indonesia, namely the ‘Telkomsel and Crunchyroll Bundling Package.’ 

Through the bundle, Telkomsel customers, including both prepaid and postpaid (Halo) users, can easily purchase it through the MyTelkomsel app and website. ‘The Crunchyroll Fan’ package, when purchased through Telkomsel, is priced at IDR 36,000 which includes 3 GB of MAXstream quota for use on a single device. Similarly, ‘The Crunchyroll Mega Fan’ package on Telkomsel is priced at IDR 48,000 and includes 5 GB of MAXstream quota for use on up to four devices simultaneously.

Moreover, ‘Mega Fan’ subscribers will also get access to the Crunchyroll Game Vault which provides unlimited access to a constantly growing library of premium mobile games specifically for fans of anime and anime-inspired entertainment.

Both packages are valid for one month and include a Crunchyroll subscription, allowing access to a wide range of popular Japanese anime content, such as One Piece, Kaiju No. 8, Solo Leveling, Chainsaw Man, JUJUTSU KAISEN, That Time I Got Reincarnated as a Slime Season 3, Dead Dead Demon’s Dededede Destruction, amongst others.

After purchasing the Telkomsel and Crunchyroll Bundling Package through MyTelkomsel, customers will receive an SMS containing a Crunchyroll Voucher Code. Telkomsel customers can redeem this voucher code via tsel.id/croll. After downloading the Crunchyroll App from the Play Store or App Store, they will have access to both the exclusive Japanese anime shows, many of which are exclusive to Crunchyroll.

Terry Li, executive vice president of business development at Crunchyroll, said, “Crunchyroll’s goal is to always meet fans when, where and how they want to love anime, and the Telkomsel partnership aptly positions us to give Indonesian fans that access. It’s a significant milestone in expanding our audience base in the region with localised access.”

Meanwhile, Nirwan Lesmana, VP of digital lifestyle at Telkomsel, commented, “By integrating Telkomsel services with premium content from Crunchyroll, we aim to enhance the experience of our customers, especially anime content lovers spread across Indonesia. We hope this collaboration will facilitate anime fans in accessing their favorite content, supported by the widest and most advanced broadband connectivity from Telkomsel.”

Subsribers can utilise the MAXstream Quota included in the Telkomsel and Crunchyroll Bundle Package to watch the latest contents on Crunchyroll, MAXstream, and other video streaming services that have partnered with Telkomsel.

Hong Kong – Telecommunications companies HKT, AIS, Globe, Optus, Singtel, Taiwan Mobile, and Telkomsel have announced that they will be initiating a collaboration as an alliance to launch a first-of-its-kind cross-border rewards programme.

This collaboration between the companies aims at delivering greater value to eligible customers when they travel to Hong Kong, Thailand, the Philippines, Australia, Singapore, Taiwan or Indonesia where the telcos are respectively based.

The programme, which is set to be progressively rolled out in the second half of 2024, will allow eligible travelers to enjoy special offers and redeem vouchers for transport, dining, merchandise, services and other incentives from the relevant telcos’ apps conveniently when they visit any of these markets.

Additionally, they can also access customer support from their telco via calls or online while overseas for free.

Talking about this initiative, Monita Leung, chief executive officer of Digital Ventures at HKT, said, “Through this collaboration, we are delighted to extend these privileges to customers of the Alliance visiting Hong Kong, enriching their local travel experiences and contributing to the tourism industry in Hong Kong. Moreover, HKT customers can relish the convenience of a seamless journey and take advantage of enticing cross-border special offers when traveling to the markets within the Alliance.”

Pratthana Leelapanang, chief consumer business at AIS, added, “The collaboration in this project marks a significant global milestone, as major telecommunications service providers in the Asian region come together to enhance customer care across borders with the concept of the world’s first cross-border telco rewards. This sets a new standard in the telecommunications industry, aiming to enhance the ultimate experience and unique privileges for AIS customers when traveling and using services from partner networks in six destinations.”

Darius Delgado, head, consumer mobile business at Globe, also added, “Through this programme, we will be able to give cross-border perks, experiences and unique offers to our subscribers when they travel to partner destinations. With this, we can ensure that when yuppies travel with GOMO PH, they are in for an adventure of a lifetime!”

Matt Williams, managing director of customer solutions at Optus, mentioned, “We are thrilled to be part of the launch of this pioneering travel rewards programme, representing our commitment to enhancing the lives of our valued Optus customers. We are looking forward to bringing this programme to our customers soon and invite them to join us in these unique experiences.”

Anna Yip, chief executive officer, business development at Singtel, remarked, “We value our customers’ loyalty and want to enhance their travel experience. With this unique reciprocal rewards programme, our customers can access exciting local rewards and offers when they visit any of the markets within the Alliance. We’re starting with our regional partners but plan to expand this programme to cover key travel corridors and popular destinations globally so our customers will have an even wider array of opportunities and new experiences to enjoy when they’re abroad.”

Meanwhile, Tony Lin, chief consumer business officer at Taiwan Mobile, said, “Imagine browsing authentic Taiwanese souvenirs while waiting for your flight, and paying for all your purchases using your loyalty points! That’s the exciting innovation we’re bringing to travellers through the Telco Rewards Alliance. Over ten million travellers across the Alliance’s participating telco networks can seamlessly access local data plans, convenient airport transfers, and unforgettable experiences, all with a few taps on your phone. This initiative will revolutionise travel convenience and customisation for our customers. Join us and discover the magic of Taiwan, one delightful reward at a time!”

Lastly, Derrick Heng, chief marketing officer at Telkomsel, commented, “Reflecting Telkomsel’s steadfast dedication to pioneering innovations and surpassing customer expectations, we are proud to introduce the world’s first cross-border telco rewards programme. This pioneering initiative aims to enrich the international travel experience, offering them superior benefits and the opportunity to immerse themselves in unique local experiences just like a local.”

Jakarta, Indonesia – A new survey from YouGov reveals that telecommunications provider Telkomsel is the most preferred provider in Indonesia, with around 57% of respondents saying the local provider is the most ideal provider in their local area.

According to the data, Telkomsel enjoys the highest regard in Indonesian cities outside Java island (65%) and in Greater Surabaya (63%), where over three in five consumers say its network coverage is the best.

Meanwhile, Indosat Oredoo is the second best-rated telco brand in the country and is the top pick for 15% of all Indonesian consumers. Regionally, Indosat Oredoo enjoys the highest regard in cities in Java outside the Jakarta and Surabaya metropolitan areas, where about one in five consumers (19%) say it offers the best network coverage – but is most poorly regarded in cities outside Java (9%).

XL Axiata comes in third overall – and is the top choice for about a seventh of consumers across regions – but is second most well-regarded in cities outside Java (12%). Meanwhile, 3/Tri (a telco brand under Indosat Oredoo Hutchinson) is fourth best-rated in the country, followed at a distance by Smartfren.

In terms of service perception, Telkomsel by far has the largest proportion of customers who think their current provider provides the best service – at over nine in ten (91%). Next most well-regarded among Telkomsel’s customers is XL Axiata, with 4% saying the telco’s mobile network coverage is the best option where they live.

XL Axiata has the next largest share of customers who think their current provider offers the best coverage in their area, at almost seven in ten (69%). Following closely are Smartfren and Indosat Ooredoo (both 66%), where two-thirds of each telco’s customers think they offer the best mobile network coverage where they live, ahead of 3/Tri where just over three-fifths (62%) of its customers say the same.

Singapore – PubMatic, an independent adtech company, and Telkomsel, the largest mobile network operator in Indonesia, have announced a strategic partnership to provide data-driven digital advertising solutions for brands and agencies in Indonesia.

Through the partnership, Telkomsel will make audience segments based on mobile customer insights, available to advertisers programmatically through Connect, PubMatic’s audience solution. Connect allows advertisers to engage audiences through privacy-compliant solutions — without relying on third-party cookies or outdated strategies. Furthermore, applying valuable audience segments, such as those from Telkomsel, on the sell-side is seen to bring greater efficiency to advertisers’ campaigns.

Audience segments available programmatically through the partnership include a wide range of interest and intent-based segments such as ‘Foodie, Gamer, E-commerce shopper,’ as well as segments based on purchase insights.

“We’re thrilled to be partnering with Telkomsel, a company that shares our vision for a more efficient and effective digital advertising ecosystem,” said Jason Barnes, chief revenue officer for APAC at PubMatic. “With Telkomsel’s telco segments available through PubMatic’s Connect, advertisers will now have access to valuable insights about Indonesian consumers, enabling them to deliver more relevant and impactful advertising campaigns. Bringing audience targeting to the sell-side, via Connect, means buyers can gain greater control over how inventory and data are packaged and transacted to drive the best performance for their campaigns.”

“Telkomsel is committed to providing a better and more integrated digital advertising experience for our customers,” said Arief Pradetya, VP of Digital Advertising and Financial Services at Telkomsel. “By making our customer telco insight data available to advertisers programmatically, we can help brands and agencies make more informed decisions and deliver more effective advertising campaigns.”

In May, global adtech PubMatic has signed a deal with Sweden-based adaptive streaming specialist SeenThis to aid the latter in delivering digital advertising whilst minimising carbon emissions.

Jakarta, Indonesia – Indonesian wireless network provider Telkomsel and its parent company Telkom have signed a Conditional Spin-off Agreement (CSA) to spin off and integrate IndiHome into the former to bring about more choices and a better broadband experience, realise digital inclusion in Indonesia, and strengthen TelkomGroup’s business

The spin-off and integration are in line with Telkom’s Fixed Mobile Convergence (FMC) initiative. The transaction will be value accretive for Telkomsel and has received the support of Telkomsel’s shareholders, Telkom and Singtel. 

With the agreement, Business to Consumers (B2C) in Telkom Group will be fully managed by Telkomsel, while Telkom’s operational focus will be on Business to Business (B2B). The FMC initiative is expected to strengthen TelkomGroup’s position as an integrated telco to address customers’ evolving needs and create synergies through its extensive customer network.

The integration will allow the public to access broader broadband services, provide a seamless experience where customers can move freely without worrying about losing service, and realise digital inclusion. TelkomGroup’s business transformation also allows the company to operate more effectively and efficiently through focused business structures, including capital allocation and operational expenses.

“The integration process of broadband services for TelkomGroup’s retail customers is part of Telkom Group’s ‘Five Bold Moves’ business transformation to strengthen the company’s position as a market leader in digital telecommunications in Indonesia,” said TelkomGroup CEO Ririek Adriansyah. 

Hendri Mulya Syam, president director of Telkomsel also said that the company is enthusiastic about the spin-off agreement. He also added that the company believes that integrating IndiHome services will further strengthen Telkomsel’s position in the telecommunications and digital industry in Indonesia.

“Telkomsel is committed to moving beyond expectations by providing cutting-edge products and services to our customers and consistently developing various integrated innovative services that can accelerate sustainable and inclusive digital access,” Syam added.

Yuen Kuan Moon, group CEO of Singtel, also commented, “We believe this is a rare opportunity for Telkomsel to tap into the high-growth fixed broadband market in Indonesia by partnering [with] the country’s largest broadband operator, which is profitable and cash-generating.”

The CSA is expected to be completed in the early third quarter of 2023, subject to the fulfilment of certain conditions, including the receipt of approvals from Telkom’s shareholders.

Last year, Telkomsel also partnered with fintech company Kredivo to launch the BNPL telco service ‘Telkomsel PayLater’.

Jakarta, Indonesia — PT Telekomunikasi Selul ar (Telkomsel) collaborated with PT FinAccel Finance Indonesia (Kredivo) in order to develop a BNPL digital financial service solution specifically for telcos for all Telkomsel customers, namely Telkomsel PayLater. The collaboration agreement was marked by the signing of a Cooperation Agreement between the two parties in Jakarta.

In this collaboration, Telkomsel and Kredivo will optimize their digital ecosystem assets to open more opportunities by providing easy financing for integrated digital products, which can be accessed anytime and anywhere by customers through the MyTelkomsel application.

Wong Soon Nam, director of planning and transformation for Telkomsel, said, “BNPL’s digital financial services are currently growing in line with the increasing adoption of people’s digital lifestyles in the midst of a pandemic.”

Nam added, “This collaboration is a tangible manifestation of Telkomsel’s commitment as an enabler to open more advancement opportunities for all levels of society in obtaining innovative digital-based solutions that touch all sectors of life, which this time we implemented through the BNPL digital financial product specifically for telcos, under the name Telkomsel PayLater.”

This collaboration is also part of Telkomsel’s efforts to always make it easier for customers to always be connected and enjoy a variety of Telkomsel’s leading digital products and services for various needs. In order to open up all opportunities and provide digital financial services that exceed customer expectations, Telkomsel chose Kredivo as a strategic partner who has various experiences and ecosystem advantages for BNPL services.

Umang Rustagi, CEO of Kredivo Indonesia, said, “We are very excited to work with Telkomsel, one of the largest cellular telecommunications operators in Indonesia. This partnership brings us one step closer to realizing our vision of serving 10 million users in the next few years and is an acknowledgement of Kredivo’s leadership in Indonesia’s PayLater industry.”

“In addition, this is one of our latest achievements in providing white-label PayLater services to partners who are focused on the telecommunications sector,” Rustagi said.

As an initial stage, Telkomsel and Kredivo presented the Telkomsel PayLater service through the MyTelkomsel super apps in April 2022. The presence of Telkomsel PayLater opens a new digital experience for all Telkomsel customers in utilizing digital financial solutions more easily, comfortably, and safely.

To encourage the use of the newly presented digital solution, at this early stage Telkomsel PayLater through Kredivo will provide a PayLater limit of up to Rp. 30,000,000 which can be submitted and obtained by selected customers. This limit can be used by customers to finance various Telkomsel products, ranging from credit, data packages, digital products, and other leading Telkomsel services.

In order to open up more opportunities, Telkomsel PayLater will also be developed gradually outside the MyTelkomsel platform. This development will continue by Telkomsel. Telkomsel PayLater can also be a digital financial service solution for other Telkomsel digital ecosystems.

Jakarta, Indonesia – Telkomsel Ekosistem Digital, a subsidiary of Indonesian telco Telkomsel has announced a joint venture with Aplikasi Multimedia Anak Bangsa (AMAB), a subsidiary of GoTo. The venture, called Majamojo, will build on the ongoing collaboration between the two local champions, which has already seen the introduction of a number of well-received mobile game promotions in Indonesia.

Majamojo will focus on mobile game development in Indonesia and Southeast Asia. It will look to form partnerships with third-party game developers, while leveraging Telkomsel Ekosistem Digital and GoTo’s strengths, including their digital capabilities, technology assets, and wide-reaching ecosystems.

This is in part of the joint venture’s objective of being the largest gaming publisher in Indonesia, as well as expected to strengthen Indonesia’s gaming industry, and encourage the development of more homegrown digital talent. 

Its efforts will also support Indonesia’s digital transformation and bring the benefits of the digital economy to more people throughout the country.

Andi Kristianto, CEO at Telkomsel Ekosistem Digital, said that they are optimistic about the role Majamojo can play, contributing to the development of the gaming industry and the digital ecosystem in Indonesia and Southeast Asia.

“Majamojo further strengthens Telkomsel Ekosistem Digital’s business, following the incorporation of PT Kuncie Pintar Nusantara (Kuncie) and PT Fita Sehat Nusantara (Fita) into its portfolio. Our goal is to maximise the advantages of Telkomsel’s assets and capabilities to grow Majamojo’s position in the gaming ecosystem, complementing what Dunia Games has covered so far,” Kristianto said.

Meanwhile, Reggy Susanto, head of strategic partnerships at GoTo, commented that by expanding their collaboration with Telkomsel, they will make it even easier for everyone to access digital products and services from GoTo and Telkomsel, so that they can better meet the needs of the growing mobile-first market in Indonesia.

Telkomsel Ekosistem Digital will be the majority shareholder of Mamamojo, with the remaining shares held by AMAB. To accelerate Majamojo’s business strategy, Jungwon Hahn will lead the joint venture as president director and M. Dody Darmawan as finance director.

Hahn explained, “I am excited to lead Mamamojo, which will focus on publishing games and developing the gaming industry locally and regionally. Our mission is to serve gamers with dedication and become a force to be reckoned with in Southeast Asia. We also aim for Majamojo to become a leading company in Indonesia that will strengthen the gaming ecosystem in Indonesia and beyond.”