Marketing Featured East Asia

HSBC HK launches city-wide interactive campaign for its EveryMile Credit Card

Hong Kong – As part of HSBC’s commitment to helping consumers get closer to their next trip abroad, the financial institution has launched an immersive 3D innovation campaign, aimed at highlighting its EveryMile Credit Card.

HSBC’s EveryMile Credit Card offers cardholders various spending benefits and rewards when traveling. It is also the bank’s first credit card in Hong Kong made from 85% recycled plastic.

The new campaign, which is created in collaboration with creative and CRM agency Wunderman Thompson and media company PHD Hong Kong, brings comedy legend Dayo Wong Tze Wah, superstar Ronald Cheng Chung Kei, and musical phenomenon Mirror’s Lokman and Tiger together for a fun-filled adventure through space. Titled ‘Takes You Further Every Day’, the campaign extends the TVC narrative to the rest of the multi-channel and innovative campaign.

Its storyline also continues with a series of interactive OOH marketing, starting with a first-in-the-industry 3D TV ad of HSBC’s spaceship flying using naked-eye technology.

HSBC said, “The EveryMile Credit Card campaign leverages new technology to attract, engage, and interact with customers but more importantly, the campaign is appealing to a wide range of local audiences with culturally relevant content and generational talents embracing their roles as Space Rangers and ambassadors for EveryMile Credit Card launch.”

The advertisement is currently displayed on a 3D TV screen in the high-traffic district of Causeway Bay at 3 Matheson Street in Hong Kong. 

In addition, HSBC is also inviting audiences to take part in an ongoing interactive game, where participants will be searching for three pieces of the Space Rangers’ flying saucer scattered around the city with a chance to win RewardCash if they succeed in retrieving the displaced parts. 

The locations of the pieces are hidden in the series of integrated takeovers including the 3D installation displayed at Queens Road Central, the 3D TV, and the light show outside HSBC’s main building.