Tag: Taiwan

Singapore – The global convenience store chain 7- Eleven has just been added on food delivery app Foodpanda, where users from Singapore, Malaysia, the Philippines, and Taiwan are now able to obtain their quick essentials from the store within the app. Foodpanda said about 2,500 7-Eleven stores across the said countries have been partnered for the new addition.

Foodpanda brings to customers hundreds of 7-Eleven items including hot food, ready-to-eat insta-meals, snacks and alcohol, and even pre-paid mobile phone cards.

In the beta phase for the store’s integration into the Foodpanda “shops” feature, the number of 7-Eleven orders grew by 50% month-on-month over the past six months.

7-Eleven stores on the app offer over 1,000 unique items on average across the four markets. In the Philippines, the largest variety available from a 7-Eleven store via Foodpanda is almost 1,600 unique items. In Taiwan, consumers have a preference for post-dinner orders from 8pm to midnight, especially for snacks.

Industry watchers like IGD have predicted growth in online grocery retail with more brick-and-mortar retailers partnering with delivery and technology companies to grow their online footprint, even prior to the COVID-19 pandemic. This is in line with the rise of the ‘convenience economy’ over the past few years, as consumers get accustomed to food and grocery deliveries.

The company said in a statement, “[This] partnership underscores Foodpanda’s dual focus on growing its core food delivery business as well as its q-commerce offerings.”

Taiwan – Global mobile ad tech company Adludio has announced that it has pivoted to tap into Taiwan’s rapidly-growing mobile gaming fanbase with the expansion of its operations to the region.

Adludio is a mobile advertising platform for delivering interactive creatives using gaming engine and artificial intelligence technologies. Following its launch in 2015, it has grown its presence across US, Europe, and Asia.

According to Adludio’s data, Taiwan is an emerging key market for mobile advertisers as the count of mobile phone connections in the country total 28.43 million, equating to 1.19 connections per person. Similarly, its gaming market shows great potential as it is expected to grow to $2.8 billion by 2021, with mobile games accounting for 60% of the revenue.

Benjamin Pavanetto, managing director for Asia commented on the growth opportunity the expansion offers, “Taiwan’s high internet penetration and fast-growing economic development makes it an ideal market for brands to effectively reach audiences digitally. The projected growth in Taiwan’s gaming industry also shows potential to create effective consumer engagement through gamified advertising.”

Meanwhile, Adludio’s Founder and CEO Paul Coggins said, “It is truly an exciting opportunity for us to expand into Taiwan. Taiwan is a market with extremely active mobile users, and Adludio’s mobile-first offering will bode well with creative and bold clients looking to increase their mobile performance and engagement.”

According to Coggins, the company is already working with clients such as LG, Audi and Cartier in Taiwan.

The Taiwan team will be led by Pavanetto who relocated from Singapore this year, alongside Adludio’s sales manager in Taiwan Clayton Chao.

Kuala Lumpur, Malaysia – Home-grown eCommerce brand Youbeli has partnered with Taiwanese eCommerce platform PChomeSEA to bulk up its product offerings. 

Youbeli has listed electronics, health and beauty, and home and living to be the top categories under PCHomeSEA. Youbeli said that such categories were estimated to garner the highest traction among Malaysian shoppers as Taiwan is being recognized as among the top manufacturers of high-quality products in Asia.

To celebrate the partnership, both platforms will be offering free delivery nationwide with no minimum purchase. 

Chua Khai Suan, chief executive officer of Youbeli said that the long-standing bilateral relations between Malaysia and Taiwan in various aspects of the economy and social development has made Taiwan an attractive option for Malaysians to shop online.

“Malaysian online shoppers have become more sophisticated in their choices of products. With the current Movement Control Order (MCO) implemented as the government that encourages Malaysians to shop online, Youbeli has decided to secure this exclusive partnership with PChomeSEA. With the current FREE delivery promotion, we hope that Malaysian online shoppers will enjoy high-quality products while saving on postage,” said Chua.

Meanwhile, Managing Director of PChomeSEA Sam Tsai said, “Taiwan has built a reputable online shopping experience for the past 20 years with an annual eCommerce transaction that exceeds the annual transactions in all 10 countries in the Southeast Asian region. Therefore, we take pride in our Made in Taiwan (MIT) label that ensures affordable products without compromising on the quality. To date, PChomeSEA offers more than 5 million different products featured in more than 300 million listings,” 

Malaysian online shoppers can now start making purchases from PChomeSEA on Youbeli’s website and mobile app.

Hong Kong – Travel and leisure booking platform Klook officially unveils the newest feature on its app, an interactive livestream called Klook Live!.

While users on Klook have only been enticed of new food and travel offerings via images and text on the app, users will now be able to view up-close the offerings through interactive and instant video content on Klook Live!. 

The feature has been formally launched in August in five APAC markets Hong Kong, Taiwan, Thailand, Singapore, and the Philippines.

During this period, Klook released a series of hyper-localized content on Klook Live!, featuring offerings from food and dining to hotel staycation packages, where the five markets have reported a 4 times average uplift in conversion rates. This is compared to in-app conversion rates on an average day.

According to the brand’s data, in Thailand, a staycation surprise deal has been sold out in just eight minutes, while in Singapore, two out of three staycation bookings made within 24 hours were direct conversions as a result of the livestream. Both countries also experienced about a two times uplift in revenue compared to an average day. 

Meanwhile in Hong Kong, a number of food and dining exclusive deals were snapped up in less than five minutes. 

With the new feature, the brand aims to introduce traveltainment, to which it refers to as a new form of immersive content that elevates users’ ways of discovering and booking both local and overseas hospitality offerings.

“The pandemic has made users even more critical and discerning when making a purchase. With Klook Live!, we enable users to gain a more authentic look at our offerings, as well as directly ask questions in real-time before buying,” said Marcus Yong, vice president of APAC marketing. 

“Our early success demonstrates that users are increasingly demanding a new way to discover things-to-do, starting from their backyard. It also signals that users prefer a more entertaining, social, and personalized customer experience,” added Yong. 

During the livestream on Klook Live!, customers can interact directly with merchants, express their feelings through emoji and polls, redeem exclusive promo codes and check-out; all while watching a live episode.

According to the company, Klook Live! is designed to cater to the region’s growing demand for online video content on mobile devices. It refers to a study by digital research brand eMarketer, that over 1.2 billion Asia-Pacific users consume video content on their mobile devices in 2019, and that this is expected to increase by over 75% to 1.6 billion by 2023. 

The company also looks to leverage the forecast that video content is expected to be a norm post-pandemic as people consume more video content. According to a study by market research firm Globalwebindex, Gen Z respondents said that they expect their increased levels of consumption of social media, videos, and streaming services to continue even after the outbreak. 

On the merchant side, Klook is confident that the new feature will aid vendors in targeting their audience reach which has proven trickier amid the pandemic. 

“With international travel restrictions in place, merchants require creative platforms to showcase their offerings to local audiences and encourage them to support local businesses that depend on tourism. With Klook Live!, merchants of all sizes can bridge that gap and build stronger connections with local users, boosting brand awareness and sales,” the company said in a press statement.

In the coming weeks, Klook Live! will be rolling out more content and products, including episodic programs to unveil a new local carnival in Taiwan and indoor recreational parks in Malaysia among others

Klook Live! can be accessed by downloading the Klook app on Google Play or the App Store.