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Tag: Taiwan

Burger King Taiwan taps Appier for personalised marketing campaigns to boost customer loyalty
Burger King Taiwan taps Appier for personalised marketing campaigns to boost customer loyalty
Posted on July 20, 2023
by Teddy Cambosa
By leveraging Appier’s ‘AI Personalization Cloud’, Burger King Taiwan harnessed diverse creative modules to create engaging marketing campaigns, offering customers a unique and personalised experience.
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How do you deter illegal rubbish dumpers? This Taiwanese campaign merges AI and God to promote waste management
How do you deter illegal rubbish dumpers? This Taiwanese campaign merges AI and God to promote waste management
Posted on May 11, 2023
by Teddy Cambosa
Conceptualised alongside Leo Burnett Taiwan and Digitas Taiwan, the campaign uses a combination of surveillance cameras and a 3D holographic display, which then displays a 3D model of Tudigong, God of Land.
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McDonald’s, Leo Burnett Taiwan team up to breathe new life into customary receipt donation
McDonald’s, Leo Burnett Taiwan team up to breathe new life into customary receipt donation
Posted on March 15, 2023
by Teddy Cambosa
McDonald’s and Leo Burnett Taiwan have tapped up-and-coming new media artists to create a series of downloadable wallpapers and inject an engaging twist to the routinary receipt donation.
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cacaFly launches Web3 marketing ecosystem to empower brands, agencies
cacaFly launches Web3 marketing ecosystem to empower brands, agencies
Posted on February 6, 2023
by Teddy Cambosa
cacaFly's ecosystem has partners specialising in key areas of Web3 marketing, such as the metaverse, cryptocurrency, and NFT, amongst others.
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foodpanda extends express delivery service to PH, Thailand, Taiwan customers
foodpanda extends express delivery service to PH, Thailand, Taiwan customers
Posted on December 23, 2022
by Teddy Cambosa
In addition to the expansion, foodpanda's pandago will also provide its customers with real-time tracking and chat function.
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Hakuhodo launches specialised integrated media business organisation in Taiwan
Hakuhodo launches specialised integrated media business organisation in Taiwan
Posted on November 11, 2022
by Teddy Cambosa
As the newest media organisation in Taiwan, HIMT will offer media-driven solutions for the diverse challenges clients face today, including media planning, media buying, digital marketing, data solutions and marketing technology solutions.
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Shih-Yen Lee is BBDO Taiwan’s new chief creative officer
Shih-Yen Lee is BBDO Taiwan’s new chief creative officer
Posted on October 20, 2022
by Teddy Cambosa
Prior to joining BBDO Taiwan, Lee has held top creative positions at leading ad firms in both China and Taiwan.
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Edelman bolsters leadership in Hong Kong and Taiwan
Edelman bolsters leadership in Hong Kong and Taiwan
Posted on August 3, 2022
by MARKETECH APAC
Amongst the new appointments, Edelman names a new head of brand and new creative director.
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Mediabrands-Hong-Kong-and-Taiwan
Mediabrands elevates senior leaders for Hong Kong, Taiwan
Posted on July 27, 2022
by Kathleen Murata
The new three executive leadership promotions by Mediabrands include Joanne Tong, Penny Chow, and Man Leung.
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cacaFly, Google Cloud partner up to launch Cloud AI+ Solution Center in Taiwan
cacaFly, Google Cloud partner up to launch Cloud AI+ Solution Center in Taiwan
Posted on June 30, 2022
by Teddy Cambosa
The cacaFly partnership will help enterprises accelerate their digital transformation by offering Google Cloud Platform services for AI applications.
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