Tag: Taboola

Auckland, New Zealand – Taboola has announced the extension of its five-year partnership with the Otago Daily Times – one of New Zealand’s largest daily newspapers. 

Through this partnership extension, Taboola and Allied Press, the Dunedin-based publisher of the Otago Daily Times, have signed an exclusive, six-year commercial agreement – the longest-ever renewal in Taboola’s ANZ publisher stable. 

Under the renewed partnership, Taboola will continue to power recommendations across the Otago Daily Times’ digital properties, including its website https://www.odt.co.nz/, providing users with on-site recommendations and advertising. 

Moreover, the partnership will also see the Otago Daily Times continue to leverage Taboola’s suite of products, including Taboola Feed, Newsroom, homepage and article personalisation, push notifications, and Explore More and Next Up for content recommendations, across multiple touchpoints to grow its audience, optimise engagement, and drive revenue. 

The new agreement will take Taboola and the Otago Daily Times’ partnership to 11 years at the completion of the term. Since their initial collaboration in 2020, Taboola has helped the Otago Daily Times significantly boost its digital audience, with its website now attracting nearly eight million page views each month. 

Matthew Holdridge, commercial manager at Allied Press, said, “We have enjoyed a long and successful partnership with Taboola, which has helped drive traffic to our site and improve reader engagement through content recommendations. ODT.co.nz is the independent voice of the South (Island) and we look forward to working with Taboola to lift our reader engagement and revenue growth even further using their suite of tools.” 

Meanwhile, Adam Singolda, founder and CEO of Taboola, commented, “The Otago Daily Times, New Zealand’s oldest daily newspaper, has been a valued, long-time partner of Taboola. Our renewed partnership – the longest-ever signed in the ANZ market – is a testament to the strength of our working relationship and the potential of our audience tools.”

He added, “The Otago Daily Times team has witnessed first-hand the power of our products, in New Zealand, demonstrating the ability of our platform to help deliver traffic and revenue. We’re grateful for the Otago Daily Times’ ongoing support and we’re looking forward to taking our partnership to new heights.”

Singapore – A new study from Taboola, done alongside Qualtrics, has recently revealed that nearly 75% of performance marketers are experiencing diminishing returns on social media ad spend; and around over 50% expand into additional channels beyond social.

It noted that the diminishing returns occur as CPA rises with increased spend, such that the incremental conversions decrease with each additional investment increment. Some of the primary causes include ad fatigue, increased competition, and platform changes, making it difficult to sustain performance.

In terms of struggle on paid social Struggles, nearly 80% of respondents experiencing diminishing returns report that the impact isn’t limited to the final stretch of their budget, often starting early and affecting more than half of their total spend. Meanwhile, over 60% believe audience saturation and user fatigue from repeated ad exposure are the primary reasons for diminishing returns.

Other contributing factors include rising ad costs (47%), algorithm inefficiencies (47%), weaker targeting due to privacy restrictions (36%), and ad creative fatigue (49%).

Moreover, Over 80% of performance marketers are using multiple tactics to combat diminishing returns, with 55% expanding into additional digital channels beyond social media.

Common mitigation tactics include testing new ad formats (70%), changing audience targeting strategies (67%), and shifting budgets between high and low-performing campaigns (47%). To stay competitive, the report stated that marketers need strategic diversification, continuous testing, and agility to adapt to changing trends and platform dynamics.

Adam Singolda, CEO of Taboola, said, “While social media accounts for a large portion of performance advertising budgets, many marketers have hit a barrier in the form of diminishing returns. More spend just isn’t translating into better results. The findings in this report point to difficulty in sustaining performance over time, with marketers seeking solutions that can help  them overcome that barrier.” 

Hong Kong – Taboola has announced a new focus beyond native advertising and a powerful new technology platform called ‘Realize’, an industry-first platform that specialises only in performance outcomes at scale beyond search and social.

‘Realize’ taps into Taboola’s unique data, performance AI, and an increasingly diverse range of inventory and creative formats to achieve performance objectives. While advertisers need great solutions for all parts of the marketing funnel, they need specialised solutions. 

It is worth noting that existing solutions that promise full funnel service face significant challenges to excel in each part of the marketing funnel. As of today, Taboola is opening ‘Realize’ for all advertisers focused on performance.

Moroever, ‘Realize’ is a independent performance platform that goes beyond search and social media and delivers outcomes at scale for advertisers, leveraging Taboola’s unique supply, first party data and AI technology. It delivers simplicity and efficiency for advertisers to run performance-based campaigns on many of the world’s largest and most trusted publishers across all ad inventory, OEMs and apps.

This platform allows advertisers to tap into display and other high-visibility locations across its extensive network. This includes top publishers like NBC News and Yahoo, as well as major apps and OEMs such as Xiaomi and Samsung. With ‘Realize,’ brands can now connect with their target audiences more effectively across a broader range of platforms, maximising engagement and performance.

Powered by an advanced AI performance engine, ‘Realize’ also leverages Taboola’s unique data-driven approach to optimise ad placements across its trusted publisher network. The platform offers advertisers greater creative flexibility by enabling them to repurpose existing assets—whether from social media, display, or vertical video—into high-performing ads. This streamlined approach allows brands to accelerate customer acquisition efforts while ensuring their campaigns reach relevant audiences at scale.

Adam Singolda, CEO at Taboola, said, “Every business deserves a chance to grow and succeed. Performance advertising beyond search and social media has been far too difficult for too long, however. Advertisers have settled on search and social media simply because there has been no viable alternative. Spending money with DSPs and CTV is great for branding but not optimised to drive performance, and running display with hundreds of advertising tech companies at low scale is simply not worth marketers’ time.”

He added, “Amazon started in 1994 and did a great job winning the book business by 2000, which allowed them to go into owning all of e-commerce. This is our “Amazon moment.” After many years of success with native ads, it’s time to go after all of performance advertising. We can do a lot more for advertisers, and a lot more for publishers. Today is an exciting day for me and us at Taboola.”

New York, USA – Web advertising company Taboola has officially launched ‘Abby,’ an industry-first generative AI technology designed to help advertisers easily start and manage campaigns, regardless of their expertise in advertising.

As an AI assistant, Abby provides advertisers with a conversational approach to seamlessly build and launch every aspect of their campaigns, including budgeting, targeting, creative development, optimisation, and more.

Abby handles every aspect of advertisers’ media plans by guiding users through simple prompts that automatically create plans tailored to any marketing objective. With Abby, advertisers can focus on goals such as driving purchases, boosting brand awareness, or generating leads, while also setting budget allocations between desktop and mobile, and more.

With Abby, advertisers can also access advanced generative AI creative features, enabling them to use a conversational approach to create and modify images. They can easily edit backgrounds, adjust call-to-action (CTA) elements, and craft relevant captions—all without needing image editing software or expertise.

Abby draws on more than a decade of insights from successful advertiser campaigns on Taboola, allowing advertisers to launch effective campaigns in minutes across a trusted network of premium publisher websites that reach over 600 million daily active users. In testing, campaigns initiated with Abby were found to go live 75% faster than those set up manually.

Commenting on the launch, Adam Singolda, CEO of Taboola, said, “Abby reinvents what’s possible for advertisers of all sizes, taking the guesswork and time demands out of launching campaigns. Abby democratises access to advertising so that anyone can build their campaigns, in the same way they would talk to a seasoned ad industry executive.” 

“Advertisers can ‘speak’ to Abby in plain language and sit back as she acts as a campaign expert. Abby combines the best of generative AI with our unique data and best practices to help advertisers succeed. This is one more step on our journey to drive advertiser success with Taboola,” Singolda added. 

Singapore – Global web advertising company Taboola has announced an expanded partnership with the international internet business department of Xiaomi, which will allow Xiaomi to utilise Taboola News to power recommendations in new ways across their devices in several markets globally.

Taboola News brings recommendations from Taboola’s large publisher network directly into offerings from mobile carriers and device manufacturers, including smartphone screens and web browsers. 

As part of a long-term partnership with Taboola, Xiaomi will integrate these recommendations on multiple touchpoints within their mobile devices, connecting consumers with relevant and engaging content from publishers.

Moreover, Taboola News creates new opportunities for engagement and revenue for mobile carriers, device manufacturers, publishers, and brands. Carriers and manufacturers use Taboola News to deliver personalised, relevant content to their users from Taboola’s global network of publishers, while tapping into new revenue streams. 

With this, publishers receive increased user traffic at no additional cost and advertisers have more opportunities to tap into Taboola’s massive reader scale to reach the right audiences.

Song Qiang, general manager of international internet business at Xiaomi, said, “Delivering relevant experiences and recommendations to Xiaomi device owners is crucial. Working with Taboola for several years, their company has shown it has a strong foundation in news and recommendations, made up of a large set of outstanding news publishers from all across the world. As we further integrate their recommendations on our devices, we look forward to delivering more value to our users.”

Meanwhile, Adam Singolda, CEO at Taboola, commented, “Xiaomi has proven itself as an iconic mobile brand that consumers trust. With their large user base, Xiaomi devices have become a great medium for millions of consumers to discover news and engage with content, all around the world. We’ve had a long-term partnership with Xiaomi where we’ve mutually grown. And we’ve worked closely with their team to deliver experiences to consumers that keep them engaged, while also providing new ways to monetise.”

Advertising company Taboola has announced that Maximize Conversions, an AI-powered bidding technology, is now open to all advertisers.

Previously accessible to Taboola advertisers, Maximize Conversions has been leveraging Taboola’s conversion tracking methods and tools to enable efficient AI-driven campaign management while eliminating complexities such as manual optimisation. With Maximize Conversions now being accessible to all, the bidding process of any advertiser’s campaign can be automated. 

“We’re continuing to make it easier for advertisers to succeed on Taboola. The massive adoption we’re seeing from Max Conversions makes it clear that advertisers like the tech, and most importantly it works for driving results for performance campaigns,” Adam Singolda, chief executive officer and founder of Taboola, said. 

“We’re seeing 70% of advertisers use it, and keep using it. Today, we’re giving thousands more advertisers the ability to tap into this AI-powered technology,” Singolda added.

‘Maximize Conversions’ is increasingly being adopted by various brands, including Hyundai, ERGO, Leica Camera, Sonova, Peugeot Turkey, and Opel Turkey.

Singapore – Taboola has announced its adoption of DV Authentic Marketplace, a pre-bid activation solution from DoubleVerify, expanding its partnership with the digital media measurement and analytics firm.

Since 2021, Taboola’s advertisers have used DV’s standard brand suitability and pre-bid segments to control ad placement quality. With the new integration of DV Authentic Marketplace, they now benefit from DV Authentic Brand Suitability (ABS) on the platform.

The adoption will enable advertisers to go beyond standard categories and keyword blocklists, providing customised protection to avoid unsafe and unsuitable content before bidding. 

Additionally, Taboola advertisers can now import their custom brand safety and suitability settings from their entire media mix into Taboola campaigns, ensuring consistent brand safety preferences across all ad buys.

Steven Woolway, EVP of business development at DoubleVerify, said, “We are thrilled to enhance our partnership with Taboola with the integration of DV Authentic Marketplace, giving brands confidence that their ad investments are matched with the appropriate content environment, leading to enhanced performance. This expansion of DV Authentic Brand Suitability contributes to a more robust digital landscape while protecting brand reputation.” 

Meanwhile, Adam Singolda, CEO and founder of Taboola, commented, “We’re proud of our partnerships with leading partners like DoubleVerify, who share a commitment to top-tier industry standards in brand safety, suitability, and transparency. With the integration of DV Authentic Marketplace, we’re giving advertisers even more controls about where and how their ads appear.” 

The DV Authentic Marketplace integration comes after Taboola’s recent recertification for the Brand Safety Certified Seal from Trustworthy Accountability Group (TAG). The company also holds multiple brand safety certifications and partnerships, ensuring advertisers’ confidence in ad placement on trusted publisher sites.

Singapore – Web advertising company Taboola has announced the launch of its ‘Taboola for Audience’, a new AI-powered technology that empowers publishers to drive significantly more traffic. 

Taboola for Audience enables publishers to future-proof their audience development goals and navigate significant changes impacting referral traffic from search and social media. This industry-first offering empowers publishers with advanced personalisation and insights from Taboola’s nearly 600 million daily active users and extensive distribution network, including top mobile device manufacturers worldwide.

As a unified audience development platform, Taboola for Audience features exclusive acquisition channels like Android OEM relationships, news aggregators, and personalised notifications to reach users. 

The platform also offers personalised reader experiences, blending editorial voice and AI across the site. It also provides real-time audience insights for editorial and commercial teams to enhance content strategies and attract loyal audiences.

Adam Singolda, CEO at Taboola, explained, “Publishers are facing a new era in which sudden decisions by big tech and changes in consumer behaviour are making it harder to survive. Industry giants like Google are changing rules for search, making it harder for publishers to surface content through organic rankings while adding another barrier to site traffic in the form of generative AI search.”

“Social platforms like Meta have closed dedicated ‘news’ portals from their apps. Today, publishers need the right technologies to adapt to these changes and to find, grow, and keep audiences. Taboola for Audience gives publishers a single solution, with AI built  from years of our successful publisher relationships to thrive in this new era,” he added. 

Mike Braun, senior managing VP and chief digital officer at Gray Media, also shared, “Delivering more personalised and relevant experiences across all of our sites is critical. With Taboola, we have been able to take a truly reader-first approach to personalising our sites, delivering more of what resonates with readers, thereby increasing engagement. Taboola’s audience technologies are allowing us to connect with readers in a more meaningful way.” 

Meanwhile, Christian Broughton, CEO of The Independent, said, “Taboola has been a true strategic partner in helping us grow. There’s no ‘one size fits all’ approach to audience engagement, and Taboola’s ability to power key areas of our homepage, recirculation from within articles, and other sections of our site, their huge amounts of readership data that provide actionable insights, and their valued partnership in working side-by-side with our own editorial team are the unique building blocks of our shared success.”

Singapore – Sebastian Graham, most recently the director of native for APAC at Yahoo, has been appointed by Taboola as its new director of agency development for Asia-Pacific. 

In the newly created role, Graham will be responsible for establishing Taboola’s APAC agency development team, while also creating further partnerships between Taboola and agencies, brands, and technology partners, to support and improve client success with native advertising.

Graham comes to Taboola approaching 20 years’ experience working in senior agency, marketing, media and tech roles across ANZ and APAC.

Prior to his role at Yahoo, he led group performance and technology for Bohemia Group and was also the performance director for UM Australia.

For Taboola, agency success is a focus for Taboola, which recently announced momentum and new technology to support them. This includes recent momentum for Taboola’s generative AI technology, which has been used by more than 3,500 clients around the world to generate content and copy for ad creative, such as titles, images and descriptions. 

In addition, Taboola has made significant advancements in its performance advertising-focused bidding technology, called ‘Maximize Conversions.’

Singapore – Advertising company Taboola has recently announced significant AI-powered advancements in its performance advertising-focused bidding technology called ‘Maximize Conversions’.

The new technology allows advertisers using Taboola to evolve beyond manual and time-consuming cost per click bidding strategies by simply specifying a budget and having Taboola’s algorithm automate the bid to drive conversions efficiently. 

Through Maximize Conversions, advertisers are seeing up to 50% boost in conversions while maintaining their cost per acquisition (CPA), as well as some advertisers seeing reduced CPA by nearly 20%.

In addition to making ad campaigns more effective, Maximize Conversions also aims to provide immense benefits in making campaigns more efficient, reducing the time in which advertisers get to their optimal results by half.

Furthermore, it is designed to give advertisers flexibility for their campaigns. The technology can be used without a target CPA, which delivers against an advertiser’s daily budget, driving the most conversions at the lowest cost. When used with a target CPA, it delivers performance at a CPA they control.

Adam Singolda, CEO and founder of Taboola, said, “We’re taking the guesswork out of CPC bidding, making it so that advertisers can simply share their goals, and our AI takes care of the rest. Our AI is trained on first party contextual signals from more than 9,000 publishers and nearly 600 million daily active users, giving advertisers using Maximize Conversions a competitive advantage in reaching customers.”

“We’re seeing incredible results from this technology – delivering large amounts of customers, saving costs, time and more. I expect nearly half of our advertisers will adopt this offering in 2024,” he added.