Tag: Taboola
Taboola has announced its adoption of DV Authentic Marketplace, a pre-bid activation solution from DoubleVerify, expanding its partnership with the digital media measurement and analytics firm.
Web advertising company Taboola has announced the launch of its ‘Taboola for Audience’, a new AI-powered technology that empowers publishers to drive significantly more traffic.
In the newly created role, Graham will be responsible for establishing Taboola’s APAC agency development team, while also creating further partnerships between Taboola and agencies, brands, and technology partners, to support and improve client success with native advertising.
The new technology allows advertisers using Taboola to evolve beyond manual and time-consuming cost per click bidding strategies by simply specifying a budget and having Taboola’s algorithm automate the bid to drive conversions efficiently.
SWM has extended its cooperation with Taboola for an additional multi-year period after experiencing substantial growth across all of its digital platforms during the initial multi-year agreement.
Kantar study finds video advertising in native environments outperforms social media for improving brand favourability and consideration, native video ads boost brand awareness by 26% as part of larger media mixes.
The new appointments of Taboola are part of the company’s continued growth in the Asia-Pacific region.
Through this two-year partnership, KapanLagi Youniverse will implement several Taboola products, including Taboola Video and Taboola Newsroom.
The all-new SmartAid dimensions now allows Taboola users to couple contextual and demographic data with more user dimensions on readers.
LINE Today will utilize Taboola's services to serve better news and online content for theirs users in Hong Kong.
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