Tag: Supermarket

Australia – Due to its commitment in providing high quality products with affordable prices, supermarket chain ALDI Australia has launched a humorous campaign titled ‘Shop ALDI First’, to convince the Australian shoppers that it is the top choice when it comes to buying grocery needs, despite the existing supermarket competitions.

In partnership with creative agency BMF, the 30-second campaign highlights a shopper who looks at her remaining item on the shopping list after buying at Aldi. Later on, a cashier told her that it would be cool if she found it in another supermarket. 

The customer leaves the supermarket, uttering the words, ‘you will always be my first’ – sounded like they’re in a television drama, but it implies the message that Aldi will always be their first choice in grocery needs.

Jenny Melhuish, marketing director at ALDI Australia said that they understand the shoppers if they have choices in supermarkets. However, she also highlighted that it’s more worth it to shop at ALDI due to its cheaper prices compared to other supermarkets, given that Australian shoppers spend a lot during post-christmas and holiday season.

This campaign also comes after research revealing that 45% of Australian shoppers chose ALDI based on their parents’ brand of choice despite their savings.

Other works from the campaign will also be posted on television, OOH channels, print, digital and social.

Manila, Philippines – Local supermarket chain AllDay Supermarket has announced the launch of its first-ever smart carts, a first in the Philippines’ supermarket scene. The new innovation adds up to other AllDay’s recently launched innovations such as its personal shopper service, and AllDay’s self-checkout counters.

Customers need to simply place their desired items in the smart cart, which automatically scans the selected items information, immediately reflecting prices and other important information on the cart’s user interface. As a customer continues his or her shopping trip, a running total is generated in real-time, allowing for them to monitor and compare against their budget, or their shopping list for that particular trip.

Finally, when a customer is ready to check out, the smart cart will automatically generate a QR code for their total purchase, which can be scanned at either AllDay’s self-checkout counters or simply handed over to AllDay’s trained cashiers for payment and check out.

Camille Villar, vice chairman at AllDay Supermarket, said, “We’re excited to bring to our customers yet another innovation to make in-person grocery shopping even more intuitive and enjoyable. Our smart carts are a novel experience, and we are sure it will be an exciting experience for first-time users. This puts even more convenience and information about what they are buying in real time, right at their fingertips.” 

She added, “More importantly, introducing these smart carts helps raise the bar for the local supermarket landscape, driving home our point that Filipino consumers now prefer experiential shopping, and we are of course happy to deliver.”

The supermarket chain also continues to maintain and operate its e-commerce platform www.allday.com.ph, which also aims to introduce new customer-facing improvements in 2022.

Villar added, “Our focus continues to be directed towards bringing transformation to the local supermarket landscape. The importance of continuous improvement of our services and experiences remains a top business priority for us, right alongside expanding our store network and bringing our established elevated in-store customer experience to even more communities all over the country.”

Sydney, Australia – Woolworths@Dentsu, dentsu’s dedicated agency for Australian supermarket giant Woolworths, has announced today the appointment of Matt Benning, formerly of AKQA Media, as its new head of digital & performance.

Most recently at AKQA Media, Benning was the Sydney team’s head of digital. He spent close to 15 years at WPP with notable roles over this period as media lead on Vodafone for Wavemaker. He previously worked with MEC in the UK as global digital director on Vodafone and Visa Europe. In this position, he led the digital strategy for Visa across Europe, activating their Olympics and Football World Cup sponsorships.

Barbara Messitt, the agency’s managing director, commented, “I am so pleased that Matt is joining our team. With his wealth of experience and passion for all things digital, I am certain he will further drive our digital transformation journey with the brands. The team here are all very excited to start working with him.”

Gayle While, chief digital officer of dentsu Media, added, “We’re delighted to be welcoming Matt into the Woolworths team. He’s a passionate and highly respected digital leader whose expertise will be invaluable in supporting our clients to respond to today’s fast changing market with effective strategies and innovative solutions.”

Benning will be based in Sydney and the agency said his new role will include working with some of Australia’s leading brands in retail amid the growth in today’s digital, data, and technology solutions.

“I am thrilled to be joining the talented Woolworths team and to work alongside some of Australia’s most trusted brands. I am excited to continue the development of our digital capabilities as we navigate the evolving digital landscape,” commented Benning.

Benning will officially join the agency on 29 November.

Singapore – KINOKUNIYA, a pioneer of the ‘self-service supermarket’ in Japan, has recently announced that it will be opening two pop-up stores in Singapore, one in local restaurant JAPAN RAIL CAFE and one in Japanese department store, Isetan Scotts.

The chain said it is looking for fresh ways to connect to customers, and that with restrictions to international travel still in place, it has decided to bring some of the country’s most popular food items to Singaporeans through its first-ever pop-up series. 

KINOKUNIYA
KINOKUNIYA’s flagship store in Aoyama, Tokyo

For a limited period, the pop-up stores will offer an exclusive range of Japanese products, such as Strawberry Butter, a spread made with Japanese strawberries and butter; Premium Truffle Soy sauce, which is a blend of white olive oil, french black truffles, and Japanese soy sauce; and Drinking Yuzu Vinegar, which is a health boost made with yuzu juice and natural spring water.

The supermarket brand’s original KINOKUNIYA eco-bags are also available in the pop-up stores. A special promo has also been thrown in, where customers who spend above $20 on products, or order the ‘KINOKUNIYA Vinegar Drink’ at JAPAN RAIL CAFE will be given a special edition mini cooler bag.

The pop-up store will be open at JAPAN RAIL CAFE from February 27, 2021 to March 18, 2021, while the store at Isetan Scotts will open on March 5, 2021 until March 18, 2021.