Tag: store

Indonesia – Popular Chinese retail brand MINISO has unveiled its largest global flagship store at Central Park Mall in Jakarta, Indonesia. The store, covering approximately 3,000 square meters, features eight product categories and three themed IP zones, blending entertainment with retail.

As a key element of MINISO’s global brand strategy, the Jakarta Central Park flagship store embodies the “Super IP + Super Store” concept, integrating known intellectual properties (IPs) with a contemporary retail environment.

To celebrate the store’s opening, a special perfume event was held at Central Park Mall, featuring the launch of MINISO’s Lucky 7 Perfume series. Indonesian actress and MINISO Perfume Ambassador Prilly Latuconsina attended, interacting with attendees. 

The event also showcased AR installations inspired by IPs such as Barbie, Lotso, Sanrio, and Stitch, offering visitors an additional layer of engagement.

The new flagship store also represents a critical milestone in the brand’s expansion strategy, further solidifying its position in the Indonesian market and setting the stage for future growth.

Since entering the Indonesian market in 2017, MINISO has rapidly expanded, now operating over 300 stores nationwide. This growth reflects the significant opportunities in Indonesia, one of Southeast Asia’s largest economies, with a youthful and dynamic population that resonates with MINISO’s product offerings.

Jack Ye, CEO of MINISO, said, “Since opening our first international store outside Mainland China in 2015, MINISO has consistently pursued its global expansion strategy. We now operate over 6,800 stores across five continents, bringing our innovative and appealing products to customers worldwide.”

He added, “Looking ahead, we will continue to focus on key markets like Indonesia and the United States, enhancing our global presence through our Super Store strategy and strategic IP partnerships. Over the next five years, MINISO aims to open 900 to 1,000 new stores annually, with the goal of becoming a world-leading IP design retail group.”

Meanwhile, Bella Tu, vice president of overseas directly operated markets at MINISO, commented, “With the opening of the Jakarta Central Park flagship store, Miniso takes another solid step towards realizing its vision of becoming the world’s leading IP design retail group. We hope to continue leading the trend of interest-based consumption through our Super Stores, providing consumers worldwide with emotional value and an exceptional shopping experience.”

Jakarta, Indonesia – The Lego Group has officially opened its largest store in Southeast Asia, with its latest outlet located at the Senayan City shopping mall in Jakarta, Indonesia.

This opening is part of the LEGO Group’s ongoing efforts to expand its presence in Indonesia and strengthen its domestic and travel retail presence in Asia.

The 365 square metre store in Senayan City offers immersive Lego experiences, including Southeast Asia’s first “Lego Minifigure Factory” where shoppers can customise Lego minifigures.

It also features three-dimensional Lego brick models of popular Indonesian icons such as the National Monument and the Jakarta bus, as well as a 3m-tall mosaic wall of the historical Selamat Datang Monument made with 21,562 Lego bricks.

Alongside this, the LEGO Group, together with the LEGO Foundation, has pledged to donate US$1 million over three years to support initiatives designed to provide children and caregivers greater access to “Learning Through Play”.

This store is one of six set to open this year, bringing the total number of Lego stores in Indonesia to 26 across nine cities. Additionally, Lego products are available at 300 other retailers, including toy stores, department stores and official online shops.

Talking about the opening, Claus Kristensen, senior vice president at the LEGO Group APAC, said, “Today marks an exciting milestone in our journey to bring joy and creativity to children across Indonesia. We see potential in this dynamic, growing market and are looking forward to strengthening our presence, reaching more children and inspiring the builders of tomorrow.”

“We have been present in Indonesia for over ten years through distribution and manufacturing partners and appreciate the strong support shown for our brand and business. We look forward to continuing to collaborate with local partners as we further build our presence,” he added.

Notably, this opening also follows LEGO’s recent appointment of two general managers to its Asia Pacific leadership team for business units of Singapore, Malaysia and Travel Retail (SMTR), and India & Emerging Asia (IEA).

Singapore – Grab has recently announced the opening of its first physical merchant centre in Singapore in order to support local SMEs in their digital growth, as well as offering them a physical space for networking.

The Grab Merchant Centre, located in Grab’s one-north headquarters, is a one-stop shop for small and medium businesses (SMBs) looking to accelerate their growth in the digital economy through Grab’s services. 

This is the first-of-its-kind merchant centre among industry players in Singapore, and the first for Grab in Southeast Asia. 

Said centre first started as a merchant registration counter in April 2020 to help SMBs sign up and activate their Grab accounts during the pandemic. Today, it has evolved into a one-stop shop providing advisory services and solutions for SMBs.

Wee Tang Yee, country head of Grab Singapore, said, “Based on our latest Food and Grocery Trend Report released today, we know that consumers are increasingly reliant on platforms like Grab. This means that there are more opportunities for businesses to engage with them on our app.”

He added, “The Grab Merchant Centre is meant to help SMBs quickly and effectively tap into this growing opportunity through our tailored solutions. Having a permanent space for the SMB community enables us to serve them more efficiently, and gives them the confidence that Grab is there to support them whenever they need.”

Yee also explained, “The Grab Merchant Centre is also a place for SMBs to keep pace with the latest digital tools and practices. That way, they can confidently navigate and grow their businesses using our suite of self-serve digital tools in the GrabMerchant app. These include reading sales performance trends and insights to improve operations, advertising solutions to reach more customers and boost sales, digital lending products to support their business expansion, and more. We will continue to develop new products to provide more comprehensive support for businesses, and help them capture a bigger slice of the market.”

Hong Kong – To promote the growth of quick commerce in Hong Kong, delivery platform foodpanda has launched a 24/7 pandamart O2O concept store in the country, which is also its first O2O concept store in the Asia-Pacific region.

The said concept store specifically located at Sai Ying Pun district adopts an omnichannel retail strategy blended with online and offline channel integration.

The store contains a wide range of fresh and seasonal produced frozen foods and drinks. Moreover, customers can enjoy the “HOT PICKS” section which features the best-selling products every month to enhance their O2O shopping journey and brand experience.

In addition, customers can instantly place an order for desired products in the store using the foodpanda app and can pick up their order within 5-10 minutes.

Aside from Hong Kong, the concept store was also introduced in Singapore.

Ryan Lai, chief executive officer at foodpanda Hong Kong, said that they are looking forward for the positive impact of the concept store to support the growth of their wider ecosystem whilst enhancing the customer journey as it creates more immersive experiences for the customers.

“foodpanda has always been committed to supporting local brands, including the local agriculture community. We hope to leverage our influence to act as a bridge between consumers and local farms, thus promoting the importance and fostering the growth of local agriculture and aquaculture through the expansion of their retail channels,” Darren Luk, director of quick commerce at foodpanda, added.

This month, foodpanda has also launched ‘bekal by foodpanda’ in Malaysia with which users can now avail of halal food item deliveries.