Jakarta, Indonesia – Consumer electronics company Xiaomi in Indonesia has appointed Stephanie Sicilia as its new associate marketing director. She will be leading a cross functional team across PR, influencers, social media and community.
The strategic department function will drive integrated brand marketing, digital and PR campaigns as well as initiatives across the Xiaomi ecosystem to better reach broader consumers.
Sicilia is a seasoned PR professional with over ten years of experience. She began her journey with Xiaomi in 2017, joining Xiaomi Technology to coordinate and manage PR initiatives across Southeast Asia markets, including Indonesia, Thailand, Vietnam, Malaysia, and Singapore from Xiaomi HQ in Beijing.
She also lead Xiaomi’s sustainability campaign #LebihLestari (‘More Sustainable’) in partnership with circular economy platform Octopus and the Tech Journalist Forum (Forwat), to collect and recycle old electronics, leveraging Xiaomi’s existing store locations for the e-waste drop boxes.
Nearly one year after her tenure in HQ, she was appointed to head Indonesia’s communications team, as Indonesia is one of the key markets for Xiaomi’s global expansion. It is her dedication and strategic thinking that has led to her recent appointment as the associate marketing director in which she will be overseeing the day-to-day operations of the marketing communication team.
Speaking on her new role, she said, “I am excited to be appointed to this new role and to lead a growing team of talented members to continue on translating Xiaomi’s mission in bringing innovation for everyone. I’m grateful to work with a brand that continuously grows and deeply cares about its users. I will continue to give my best effort for the brand, especially in Indonesia.”
Wentao Zhao, country director at Xiaomi Indonesia, commented, “Stephanie has been an instrumental part of the team in building Xiaomi’s brand and reputation in Indonesia. Her dedication to our brand has been proven by our remarkable results and with her leading the Marketing Communication team, we look forward to continuing to be working on new and exciting campaigns, listening to our users needs and of course, to improve brand satisfaction as well as broadening exposure to new target audience.”