Tag: StarHub

Singapore – Telecommunications company StarHub is set to host the ‘Football for All’ Carnival to close the current Premier League season in Singapore. The event will be conducted at Resorts World Sentosa on May 25, 2025.

As the exclusive broadcaster of the Premier League in Singapore, StarHub is gathering football fans, streaming 10 matches simultaneously at the Resorts World Convention Centre. This includes Crystal Palace vs Liverpool, Arsenal vs Southampton, and Aston Villa vs Manchester United matchups.

While the livestream will kick off at 11 p.m., festivities will begin at 7 p.m., with activities for all football fans to enjoy, regardless of the team they are supporting.

Through the event, fans can participate in football-themed games and other family-friendly activities. They can also claim exclusive goodie bags and other giveaways.

The event will also highlight the special appearance of Premier League icons Joe Hart from Manchester City and John Barnes from Liverpool.

In line with StarHub’s 25th anniversary, the telecommunications company is inviting its subscribers to bring up to four guests to participate in the event. It is exclusive for StarHub subscribers, with free-of-charge admission.

Additionally, carnival guests can enjoy complimentary shuttle bus services from Resorts World Sentosa to HarbourFront from 11:30 p.m. to 2:30 a.m. the next day.

Singapore – English football league Premier League has collaborated with telecommunications company StarHub for a campaign to combat illegal streaming in Singapore.

The ‘Boot Out Piracy’ campaign aims to address the risks of illegal streaming on unauthorised channels amidst this Premier League season’s run.

To highlight the dangers of piracy, the campaign features football players Alisson Becker, Alejandro Garnacho, Jean-Philippe Mateta, Hwang Hee-chan, and Bukayo Saka to speak to fans.

StarHub is the Premier League’s exclusive broadcaster in Singapore, which entails a significant role in promoting the campaign.

Recently, a study by cybersecurity expert Professor Paul Watters revealed that 65.6% of advertisements on unauthorised streaming platforms are high-risk, which may lead to malware or scams.

To further protect the intellectual property rights of broadcasters, the Premier League is conducting efforts to identify and block access to illegal streaming websites. Additionally, it is working with local law enforcement to track illegal streaming services and the people behind it.

The ‘Boot Out Piracy’ campaign is set to roll out in broadcast channels and social media platforms across Hong Kong, Indonesia, Malaysia, Singapore, Thailand and Vietnam.

Kevin Plumb, Premier League general counsel, commented, “We know how passionate our fans are in Singapore and across Asia, staying up late to follow the latest Premier League action. We also know the risks and dangers of watching matches through illegal streams and want supporters to enjoy Premier League content in the best quality and safest way through authorised sources.”

“As well as promoting important messaging, we are working harder than ever with Singapore’s law enforcement authorities and our partners at StarHub to enforce legal measures and take action against piracy. This includes collaborating with StarHub to identify and shut down piracy syndicates and working together with local authorities to address the distribution of illegal streaming devices. We encourage fans to protect their online safety and to enjoy Premier League matches via authorised platforms, which will provide the best viewing experience,” Plumb added.

“The research findings underscore the urgent need for online users to stay vigilant and avoid platforms that stream pirated content. Users may be under the impression that these sites are harmless, but cybercriminals are always planning to launch cyberattacks such as data breaches, ransomware and malware, putting users at significant risks. The Premier League’s Boot Out Piracy campaign helps make these risks clear to fans in Singapore,” Watters said.

“As the Home of Sports, StarHub is dedicated to providing fans with the best possible viewing experience. We firmly believe in the importance of protecting our content from piracy. Piracy undermines our industry and threatens the future of sports content. By prioritising content protection, we ensure that fans can enjoy their favourite sport in a safe, secure environment,” Johan Buse, chief of consumer business group at StarHub, said.

“StarHub is proud to support Premier League’s ‘Boot Out Piracy’ campaign, and we are committed to fostering a vibrant sports community where every moment is valued and celebrated. Together, we urge fans to enjoy the game through legitimate channels, safeguarding the future of football for everyone,” Buse added.

Singapore – Major mobile network operators (MNOs) in Singapore has assured the public of their compliance to Monetary Authority of Singapore (MAS) and Infocomm Media Development Authority of Singapore (IMDA)’s Shared Responsibility Framework (SRF) for phishing scams. 

MAS and IMDA recently announced the implementation of the SRF, which assigns duties to financial institutions and telecommunication companies to address phishing scams. In a joint response, MNOs M1, Singtel, StarHub and SIMBA emphasises their collective adherence to protect its customers.

“The MNOs have already implemented the telco duties set out in the Shared Responsibility Framework (SRF). On top of these duties, the MNOs have also complied with other scam prevention measures such as stringent SIM card registration requirements and offering the option for subscribers to block international calls and SMS,” the statement read. 

The SRF holds network banks and telco liable for customers suffering from scams, requiring them to perform real-time fraud surveillance. If a customer is scammed, telcos may be expected to bear the losses if the guidelines are not followed.

The MNOs said they will collaborate with authorities to enforce measures and avoid scams. 

“In line with the SRF, the respective MNOs will review the eligibility of claims made, with consideration of fair recourse,” the joint statement read.

Earlier this year, the major MNOs have strengthened their anti-scam efforts by partnering with IMDA to allow their customers to block international mobile numbers.

MAS and IMDA is set to implement the SRF starting Dec. 16, 2024. The SRF was first published on Oct. 25, 2023 for a consultation, gathering responses from the public and business representatives.

Singapore – To combat the growing threat of scams, StarHub has teamed up with the Singapore Police Force (SPF) to launch a public education campaign aimed at enhancing vigilance against cyber threats.

The campaign features a Scam Masterclass Series designed to engage viewers from all walks of life, highlighting that while everyone is susceptible to scams, recognising the warning signs is crucial for staying one step ahead. By exposing the common tactics scammers use to trap their victims, StarHub aims to equip viewers with essential knowledge and practical tools to outsmart these threats.

Leveraging SPF’s expertise in cybercrime, the Masterclass content highlights the evolving nature of cyber threats, including the use of advanced voice-changer AI. Featuring an ethical hacker, the series reveals common scam tactics such as impersonation, job fraud, and authority scams, offering insights into how these methods are employed to deceive victims.

Ultimately, the series seeks to foster a safer digital environment for all, empowering individuals with the skills needed to protect themselves against increasingly sophisticated scams.

Hoo Chuan-Wei, chief information security officer at StarHub, said, “StarHub is deeply invested in the security and wellbeing of our community. Our commitment goes beyond merely safeguarding data; it’s about fortifying the digital landscape to protect every individual. This cybersecurity campaign reflects our dedication to empowering Singaporeans with critical awareness and insights to effectively combat scams and cyber threats. Through this campaign, we hope to play our part in cultivating a more vigilant and resilient digital community.” 

Senior Assistant Commissioner of Police Devrajan Bala, director of the scam public education office (SPEO) in the Singapore Police Force, added, “All of us must be prepared that scams and cybercrimes will continue to evolve and we may encounter them anytime. We must not let our guard down and always remain vigilant in our fight against them. One simple way is to always stop and check if it’s a scam whenever in doubt. The Singapore Police Force will continue to work closely with our partners and stakeholders to educate the public on the various types of scams and cybercrimes to safeguard our community.”

The Scam Masterclasses will be available on StarHub’s website, retail stores, and social media channels (YouTube, Instagram, and Facebook), as well as on StarHub TV channels like Hub E City, Hub Sports, and AXN. By utilising these diverse platforms, StarHub aims to equip a wide audience with the knowledge to recognise and counter cyber threats.

Singapore – As part of its anti-scam measures, the Infocomm Media Development Authority (IMDA) has partnered with telcos Singtel, M1, StarHub, and SIMBA to allow mobile subscribers in Singapore to block calls from international numbers.

Starting January 5 onwards, Singaporean mobile users will have the option to subscribe to call blocking services offered by Singtel, M1, StarHub, and SIMBA. By opting in, all calls made from international numbers will automatically be blocked. On the other hand, calls made from Singapore numbers, including those using overseas roaming, will be received as per normal.

Subscribers using the service can also enable and disable the international number blocking option based on their needs, such as if they’re expecting international calls or when they’re travelling overseas.

This new service is part of IMDA’s multi-layered measures for fighting scammers, including those operating from overseas. IMDA has been working with several telcos to solve Singapore’s problem with international scam calls and messages.

Since 2023, the telcos have recorded more than 300 million scam calls, and approximately one in every four incoming calls from international numbers has been blocked for this period.

IMDA is also working with telcos on plans to extend the service by blocking SMS from international numbers as well.

In a press release, IMDA stated, “Combatting scams is a whole-of-society effort, and the public should continue to remain vigilant. The public should continue to exercise caution when receiving calls and SMS as scammers’ tactics continue to evolve. Scammers will continue to change their methods and tactics, and there is no foolproof measure even as we continue to monitor and implement additional safeguards.”

The statement continued, “IMDA will continue to work with other stakeholders in the fight against scams. A discerning public is the key in this fight, where consumers are individually alert and raise collective awareness by sharing scam prevention tips with friends and loved ones.”

Singapore – Singapore is set to retire its 3G services across its local telcos by July 31, 2024. According to the Infocomm Media Development Authority (IMDA), all three local telcos providing 3G–namely Singtel, StarHub and M1–will all retire their 3G services and make way for the rapid growth of 5G connectivity.

All three telcos aforementioned have released their separate statements detailing the 3G shutdown, and also offering users ways and means to properly move towards 5G connectivity.

3G connectivity was first introduced in the country 20 years ago, and was followed with 4G developments in the mid-2010s and 5G in 2022.

“Overall, close to 99% of Singapore’s mobile subscribers are currently on 4G/5G. As of April 2023, the 3G subscriber base makes up approximately 1% of the total mobile subscriptions and it is on the decline,” IMDA stated.

With Singapore retiring its 3G services, IMDA expects that more spectrum can be released for investment in 5G to provide a better experience for users and support enterprises undergoing digital transformation.

In addition, retailers will also no longer be able to sell 3G mobile phones and/or 4G models requiring 3G for voice calls. This will take effect from 1 February 2024.

“This one-year transition period is given to allow mobile network operators (MNOs) to adequately engage and migrate their remaining 3G subscribers before retiring their 3G services. 3G subscribers should reach out to their respective MNOs for more information and assistance,” IMDA concluded.

Singapore – Technology company Yahoo and StarHub, Singapore’s official broadcaster of the Premier League, have teamed up to launch a dedicated Premier League topic hub on Yahoo Singapore. This will serve as a one-stop destination for avid Premier League fans, comprising all the latest news, results, analyses, and player transfers during the 2022/23 season.

As part of the campaign, which will run till 31 December 2022, readers will be able to access all Premier League-related content within the topic hub – featuring a mix of Yahoo’s editorial and aggregated content and StarHub’s branded content that includes pre-match predictions, post-match reviews, and team and player analyses. 

Moreover, connecting users to their passions and as part of efforts to continually reinvigorate content, the topic hub will see the launch of an all-new ‘Footballing Weekly’ talk show that discusses the latest news and issues surrounding the exhilarating football action, co-hosted by Yahoo Editor, Chia Han Keong, and author and Yahoo columnist, Neil Humphreys.

The campaign will also serve as the twelfth man to StarHub’s exclusive Premier League offerings – combining the best of contextual advertising and branded content into a relevant, useful and seamless branded experience for StarHub and its target audience.

The takeover will see the StarHub Premier League banner replacing the regular Yahoo banner with a prominent feature on the hub, alongside other StarHub ads that take readers to StarHub’s online store to explore the Premier League offerings and packages.

Carol Tay, Yahoo’s senior director of sales for Southeast Asia, shared that at Yahoo, they constantly explore new and interesting ways to help brands and advertisers connect audiences to their passions, and this campaign is a great example of employing creative and simple solutions, backed by their unified ad tech stack and ad solutions, to meet audacious ambitions and unlock the full value of marketing at scale.

“As a key destination for news, finance, sports, and lifestyle content, we look forward to giving consumers more of what they want and helping brands drive meaningful connections,” said Tay.

Meanwhile, Maneesh Varma, VP of marketing at StarHub, commented that they are eager for as many football fans to enjoy this enriched viewing experience, at a fraction of the price the Premier League was offered in prior seasons. 

“To that end, we struck up a partnership with Yahoo, tapping on their strong editorial lineup of Premier League-related content alongside branded content pieces that will reach our ideal target audience through their engaged sports readership,” said Varma.

The campaign will also be promoted through Yahoo Native ads and across Yahoo’s owned social media channels.

Singapore – Singapore’s consumer bank DBS has launched its new complimentary cybersecurity training programme to help protect 280,000 SMEs in Singapore against the growing threat of cybercrime.

The programme, ‘DBS #CyberWellness’, comprises 10 online modules, each covering a different facet of cybersecurity, such as password protection, phishing, digital scams, and physical security, as well as social media security. These modules can be accessed on the go digitally through an e-learning platform, with all 10 modules taking no more than 120 minutes to complete. At the end of the programme, SMEs will be presented with recommendations for suitable cyber insurance and cybersecurity solutions. This enables SMEs to take immediate steps to protect their businesses from potential cyberattacks.

Following the launch of the new initiative, DBS has also appointed telco StarHub as its new programme partner for DBS #CyberWellness. StarHub will be providing participating SMEs with a complimentary two-month trial of their hardware-free, plug-and-play cybersecurity solution called ‘Secure Access Service Edge (SASE) for SME’, which enables SMEs to gain a business-wide defence against cyber threats.

Joyce Tee, the group head of SME Banking at DBS, believes that they can make the biggest impact by equipping the employees of SMEs with foundational cybersecurity skills, which become ingrained everyday habits as they put their skills to practice.

“We’re especially proud that DBS #CyberWellness was developed entirely in-house in partnership with our technology teams. This speaks to our commitment to come together as one Team DBS to help our SMEs, social enterprises, and even charities digitalise their operations safely,” said Tee

Meanwhile, Charlie Chan, StarHub’s chief of enterprise business group, shared that they are partnering with DBS to help SMEs and their employees stay safe online, and with the partnership, they have combined critical and free training with defensive tools that are easy to use. 

“There is no better time than now for SMEs to say ‘no’ to being an easy target, both for the business as well as their employees. We are in it for the long haul, to be a trusted partner for our customers in their digital and cybersecurity journey,” said Chan.

DBS said that the programme was first rolled out as a pilot to social enterprises and charities in Singapore and was subsequently expanded to include SMEs.

Singapore – Singapore telco StarHub has announced today that it will soon be launching the first-ever ‘GeForce NOW’ in SEA, a cloud gaming service by computer systems services brand NVIDIA.

The ‘GeForce NOW Powered by StarHub’ aims to offer new gaming experiences to its customers, allowing them to play their favorite games on nearly every device and gain access to a vast library of over 800 game titles, without the need for huge storage space or gaming hardware.

The new cloud gaming service will launch in Singapore in the third quarter of 2021, and in preparation for the commercial launch, StarHub is currently deploying NVIDIA’s RTX servers in its data centers.

“This is a game-changing move, harnessing the power of 5G and the cloud for customers to enjoy unrivaled connectivity and entertainment,” StarHub said.

StarHub’s Chief of Consumer Business Group, Johan Buse, shared that they are eager to enable the customers to play without the hassle of hefty downloads and equipment upgrades and to truly have fun without limitations. 

“Our vision is to be the powerhouse of gaming for customers. What we want to offer is not just a new platform for gamers, but an entire ecosystem for our gaming customers to live out their fullest gaming potential, bringing them together to co-create an all-new experience that is meaningful, unique, and unmatched, only with StarHub,” said Buse.

Meanwhile, Phil Eisler, the vice president and general manager of GeForce NOW cloud gaming at NVIDIA, commented, “StarHub is a welcome addition to the GeForce NOW Alliance as our first deployment in Southeast Asia. StarHub’s world-class 5G network is the perfect platform to stream GeForce NOW to millions of gamers in Singapore.”

Customers can now register at www.starhub.com/geforcenow to be the first to receive updates about ‘GeForce NOW Powered by StarHub’. More information about pricing and availability will be announced closer to launch.