Tag: StackAdapt

Singapore – Multi-channel advertising platform StackAdapt has announced the appointment of Ryan Nelsen as chief marketing officer.

In his role at StackAdapt, Nelsen will lead a world-class team and take responsibility for all aspects of marketing, including product marketing, brand growth, digital strategies, communications, public relations, experiential marketing, and design.

Nelsen brings 17 years of strategic marketing expertise and leadership to his role in support of StackAdapt’s mission and remarkable client and company growth. His impressive leadership journey spans four key posts, including strategic marketing leadership roles at both Qualtrics and MX. 

At Qualtrics, he served in product marketing, ABM, field marketing, and enterprise marketing. While there, he was instrumental in launching the Qualtrics Customer Experience business, which quickly became the fastest-growing product line and contributed to the company’s first $1 Billion US in revenue. In his role as executive vice president of marketing for MX, Nelsen built a world-class team and led all aspects of marketing and brand, including product marketing, demand, communications, field marketing, and creative.

Nelsen’s move comes at a time when StackAdapt is experiencing rapid global expansion and its recognition as a leader in AI and machine learning within the advertising industry. His role will be crucial in leveraging this momentum, positioning Nelsen perfectly to further innovate and scale the company’s global impact, competing against established tech giants.

Speaking on his own appointment, Nelsen said, “StackAdapt is setting the pace in AI-powered advertising technology. I’ve been incredibly impressed with the team, the technology, and the value StackAdapt is delivering to clients and brands. With a perfect product-market fit and our unmatched speed of innovation, I’m excited to build as we serve the best agencies and brands around the world.”

Meanwhile, Vitaly Pecherskiy, co-founder and CEO of StackAdapt, said, “We are excited to add Ryan to our leadership team as we continue to deliver on massive client demand around the world and scale StackAdapt. He is a proven winner with the strategic experience and record of success we need to further round out our executive team and hit our growth goals.”

Sydney, Australia – StackAdapt, a multi-channel programmatic advertising platform, has announced the availability of Chinese language contextual advertising.

This program is aimed at marketers looking to engage with global audiences by browsing Chinese content.

Advertisers looking to target Chinese-language audiences in the US, UK, Canada, Malaysia, Singapore, Australia, Japan, Taiwan, Hong Kong, and New Zealand will be able to take advantage of StackAdapt’s offering.

Three essential aspects for which the company has created Chinese-language advertising solutions are page context AI, keyword rule targeting, and browsing audiences. Advertisers will be able to tailor their messages to consumers who interact with material in Mandarin and Cantonese, as well as traditional and simplified Chinese. 

The Page Context AI technology enables advertisers to show native, display, and video adverts to people browsing websites that are related to a brand’s products. This patented technology works independently of cookies or other identifiers, providing an efficient targeting technique to engage relevant customers without requiring the processing of user data. 

Advertisers can target certain keywords and phrases that are relevant to their campaigns with the company’s keyword rule targeting service. With the help of this feature, advertisers may establish guidelines that guarantee their ads are paired with relevant content. Furthermore, marketers may focus their efforts on the audiences that are engaged with the help of the browsing audiences tool. 

Speaking about the launch, Liam McCarten, VP of sales APAC at StackAdapt, said, “We have widened the scope for audience targeting across the global web by creating a Chinese language contextual advertising offering. Our patented algorithm will automatically detect if you’ve input Traditional or Simplified Chinese, and will use the appropriate option for targeting. There is a major advantage for advertisers looking to target audiences consuming content in another language. Placing ads in the right context can drive a big boost in performance.” 

He added, “Our contextual products have reached a very high level of maturity, and we are pushing them even further to make our machine learning models even more powerful and predictive. The ability to offer Chinese language contextual advertising solutions will dramatically increase the consumer base for brands around the world. Contextual targeting is important as part of a toolkit of future-proofed marketing strategies.”

Singapore – Self-serve programmatic advertising platform StackAdapt has recently announced the appointment of Liam McCarten as VP of sales, APAC.

In his new role, McCarten will be leading operations in the region as it embarks on its next phase of growth, and will have the remit to manage APAC with an initial focus on Australia, New Zealand, Southeast Asia and Japan.

McCarten joins StackAdapt with the experience of having worked at Meta for the past nine years, holding sales leadership roles in New York, London and Singapore. Previously he held the role of director for Global Business Group APAC, leading the health, beauty, luxury and technology verticals, where he supported the largest brands and agencies across the region.

Speaking on his appointment, McCarten said that he joined StackAdapt due to the company’s strong growth prospects, innovative technology, and commitment to client and agency centricity.

“StackAdapt has strong momentum and is on track to be a valuable marketing technology partner in the digital media buying market across APAC. We have industry-leading machine learning and AI capabilities, a patented contextual solution, first-party data integration capabilities, and multi-channel marketing offerings, enabling our clients to thrive,” he added.

Meanwhile, Vitaly Pecherskiy, CEO and co-founder of StackAdapt, commented, “As a growing global technology company, we see tremendous opportunity in the APAC market and are excited to welcome Liam to the team to help us scale in the region. The diverse nature of the APAC market calls for a tailored, precise approach to create value, and we are excited to power marketers throughout the region with the performance-driven capabilities of our product.”