Tag: Sports
Manila, Philippines – FIFA has appointed Aleph as its exclusive partner for the commercialisation and multimedia distribution of the FIFA World Cup 2026™ in the Philippines. Under the partnership, advertising, sponsorship, and other commercial opportunities in the Philippines will be funneled through...
Tokyo, Japan – Tottenham Hotspur F.C. has announced a partnership with Japanese travel company H.I.S. Co., Ltd., appointing the firm as its official regional partner for Japan until the end of the 2027–28 football season. Under the agreement, the Premier League club and H.I.S. will collaborate on fan...
Atlanta, United States – The Coca-Cola Company has launched its global FIFA World Cup 2026 campaign, inviting fans worldwide to embrace the emotional highs and lows that define football’s biggest stage. Building on nearly five decades as a FIFA partner across 12 tournaments, the brand continues...
Under the agreement, PUMA will design and supply team kit and apparel focused on performance and fan engagement. The collaboration also includes replica and lifestyle collections aimed at extending the McLaren Racing brand beyond the track.
New Balance began its AO sponsorship in 2024 and has since increased its on-site presence in Australia, with plans this year to broaden the reach internationally.
California, United States — Netflix has announced a reimagined FIFA football simulation game that will debut exclusively on Netflix Games ahead of the FIFA World Cup 2026. Developed and published by Delphi Interactive, the game is designed to capture the emotion and drama of the tournament in a fast,...
Bangkok, Thailand — TikTok has launched the first-ever TikTok SEA Club House, a pop-up creator hub at ICONSIAM in Bangkok, bringing together top sports creators from across Southeast Asia to produce and amplify viral content around the SEA Games 2025. Kongsak Yodmanee, governor of the Sports Authority...
California, United States — Perplexity has announced a global partnership with Cristiano Ronaldo, aligning the football icon’s long-standing commitment to discipline, consistency, and reinvention with the AI company’s philosophy of continuous learning. Beyond being football’s all-time leading goal...
Singapore – Ninety-four per cent of Singaporean women sports fans feel sidelined by sports organisations, while two-thirds say brands fail to recognise them as consumers, according to Wasserman’s The Collective latest study. The global report The Collective Economy: Her Fandom, Her Buying Power (Part...
Hong Kong – Chubb Life Hong Kong, the title sponsor of the inaugural Ultimate Tennis Showdown (UTS) in Asia, is set to bring world-class tennis to the city this October. The tournament will take place at the new Kai Tak Arena in Kai Tak Sports Park from October 14–15 2025, showcasing Hong...
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