Bangkok, Thailand – Software company AquaOrange has announced their successful rollout of Zoho CRM across 600 businesses in Thailand. The company is one of Bangkok’s authorized Zoho CRM service providers specializing in rolling out CRM applications.

AquaOrange has mainly catered to small and medium-sized B2B customers, while also providing consultancy, training, and an onboarding service in addition to implementation. The Zoho CRM is a customer relationship management software that helps businesses manage customer interactions. It is a cloud-based CRM solution that can be accessed anywhere and on any device.

According to AquaOrange, the popularity of the Zoho CRM platform has grown tremendously and has become the go-to CRM solution for many businesses in Thailand.

Shahan Farid, CEO of AquaOrange, said that the Zoho CRM interface is easy to use and intuitive, so even if customers are new to this type of software, it should not take long before you get used to it. Farid added that in most instances, it only takes a few hours before you become comfortable with the interface.

“Zoho CRM application completes Sales cycle ensuring no Leads and potentials are lost by efficient workflow follow up with easy to view dashboard reporting,” Farid said.

The Zoho CRM works in helping clients in the sales process, salesforce, marketing automation, quotation management, opportunity management, forecast, and deal management.

Singapore – Following the company’s recently-concluded event Refresh 2021, software company Freshworks has announced the launch of Freshstack, a customer relationship management (CRM) suite built for the unique needs of startups that unifies customer support, sales, and marketing teams. 

The product bundle helps startups personalize marketing to generate pipeline and deliver effortless omnichannel service for faster growth, at an affordable price point that’s easy to deploy and manage.

Said suite combines three Freshworks’ products: Freshdesk, Freshsales and Freshmarketer.

Freshdesk is an omnichannel customer support solution with a new unified inbox and collaboration functionality across support, sales and marketing teams, to help businesses resolve issues faster. Meanwhile, Freshsales is a unified sales intelligence solution with context-driven forecasting and pipeline management. Lastly, Freshmarketer is marketing automation software that enables AI-driven lead generation, email personalization and send optimization.

Speaking about the suite launch, Girish Mathrubootham, CEO and founder of Freshworks, said, “Startup founders should ensure that their developers are focused on building their core technology, not babysitting their CRM stack. From day one, Freshworks has built products that democratize access to modern, easy-to-use software. Freshstack builds on that commitment by helping the titans of tomorrow get going faster today.”

The combination of Freshworks applications helps give startups what they need to instantly get up and running with a CRM platform that attracts new customers, builds lasting relationships with existing users and scales as their customer base grows. Companies can get going with up to US$3,000 in credits for Freshstack, as part of the Freshworks Startup Program.

Singapore – Global software company Zendesk has announced a new appointment of its chief marketing officer, as well as new executives for its global board.

Alex Constantinople will join the company as chief marketing officer effective on 10 May. Meanwhile, new board members Brandon Gayle and Steve Johnson joined its board of directors, effective 31 March. 

Zendesk’s current CMO Jeff Titterton is expanding his role as chief operating officer for the company.

Constantinople joins Zendesk from marketing agency Outcast as former CEO. She will play a critical role in defining, evolving and aligning Zendesk’s strategy and its overall messaging and positioning in the market, and help the company continue to evolve its unique brand identity.

Speaking on his appointment, Constantinople said, “I’m thrilled to be joining the Zendesk team, and to lead a marketing organization that is known for building and delivering brand experiences their customers love. There’s so much opportunity ahead for the business to keep shaping the future of customer service, particularly as it builds off last year’s $1 billion revenue momentum and history of continued high, long-term growth.”

Meanwhile, Gayle is executive vice president of revenue, brand and communications for Spurs Sports and Entertainment, which owns and operates the NBA’s San Antonio Spurs. Prior to his current role, he had worked with Facebook and Instagram as director and head of global sports partnerships respectively, and previous stints at Groupon, the New York Jets, and as a consultant at Bain & Company.

Lastly, Johnson is a user experience executive who builds, mentors and coaches creative and diverse organizations that design thoughtful products. He is currently the vice president of user experience at streaming platform Netflix, and prior to this has designed experiences for Electronic Arts, Adobe and LinkedIn. Johnson’s focus on reflecting the unique perspective of a target audience through design will be key as Zendesk continues to expand its business globally.
“As we move into this next growth phase at Zendesk, it is going to be more important that we build a sense of purpose and long-term vision into our product, team, customers, and communities. We’re excited to have Alex join our leadership team, and Brandon and Steve join our board on this journey,” said Mikkel Svane, CEO, chairman and founder of Zendesk.