Tag: Social campaign
Kuala Lumpur, Malaysia – Tropicana Twister has concluded the second edition of its Ramadan campaign, ‘Gandakan Kebaikan’ (Multiply the Goodness), which this year focused on mobilising public participation to support the construction of homes for underserved communities in Malaysia. The campaign, developed...
Developed in partnership with Bastion and supported by media and digital agencies Zenith and Digitas, the campaign centres on an interactive ALDI IQ Test, a short quiz aimed at helping shoppers gauge their grocery shopping knowledge.
The film also portrays the challenges faced by Siti Rahayu Baharin and the children during the early stages of the project, including scepticism from the community, discrimination, and limited resources.
Australia – Appliance maker Westinghouse Electric Corporation is targeting younger consumers with a social-first campaign designed to reposition fridges as markers of identity rather than purely functional household items. Developed with Connecting Plots Group, the campaign builds on the brand’s “Happy...
The Inclusion Hub was co-designed with Autism CRC, Australia’s national source of evidence-based best practice in autism.
The new division is positioned to strengthen Sticky Rice’s capabilities in delivering socially driven campaigns by offering adaptable tools and services tailored to fast-moving digital platforms.
Singapore – A month-long initiative is set to bring families and animal lovers closer to Singapore’s rescued street dogs this December, as McCann Worldgroup Singapore, SOSD and Klook launch the “Singapore Special Walk” at SOSD’s Sungei Tengah shelter. Held every weekend evening, the event invites participants...
Following the transformative launch of the Biasiswa Siswi SAFI last year, a RM 1 million scholarship, SAFI is once again bringing hope and inspiration by supporting young women in their pursuit of higher education, ensuring they have the financial support to achieve their academic aspirations.
Developed alongside Mediabrands Content Studio (MBCS), Mattel’s #PuasaPlay features a series of creative games using different Mattel toys that help keep kids entertained and distracted from hunger.
As part of Trip.com's first social campaign in Southeast Asia post-pandemic, the innovative travel service provider is collaborating with over 100 KOLs.
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