Singapore – Syncron, a global intelligent service lifecycle management (SLM) SaaS solutions provider for the manufacturing industry, selects global commercial software company SnapLogic, to provide best-in-class integration capabilities to customers.

This partnership with SnapLogic reflects Syncron’s commitment to enhancing its customer’s experiences and delivering tangible benefits, including reduced implementation timelines and improved returns on investment.

Through SnapLogic, Syncron is empowered to better streamline the integration process for its customers. By leveraging SnapLogic, Syncron can now provide customers with a broader range of integration capabilities, saving significant time and costs that would otherwise be incurred if it had to develop these capabilities internally.

Furthermore, Syncron users can now save more time by removing reliance on technical integration specialists, witness substantial cost savings by transferring critical data from legacy systems and retiring them, generate revenue by democratising access to information via SnapLogic’s pioneering natural language prompts, and gain a competitive edge in generating new revenue streams by streamlining processes and accelerating the creation of new products and services.

Talking about the partnership, Cole Sutter, COO of products at Syncron, said, “We’re thrilled to partner with SnapLogic. The leader in generative integration brings more than 10 years of tested and proven integration capabilities to the Syncron CSX Cloud.” 

“It’s allowed us to not only provide best-in-class integration capabilities to our customers but has also given us the ability to better utilise our partners for implementations and support. With SnapLogic, we expect to see decreased implementation time and increased ROI for our customers,” he added. 

Meanwhile, Jeremiah Stone, chief technology officer at SnapLogic, commented, “We are proud to join forces with Syncron to deliver cutting-edge generative integration capabilities that are a game-changer in the face of economic uncertainties.”

“This collaboration isn’t just about providing best-in-class integration capabilities, it’s about future-proofing businesses and enabling them to thrive in a rapidly changing digital environment. We look forward to working closely with Syncron to not only meet but exceed the expectations of their customers, driving increased ROI and decreased implementation time,” he ended. 

Australia – Global commercial software company SnapLogic has announced its partnership with Amazon Web Services (AWS) to expand the capabilities of SnapGPT, SnapLogic’s generative integration interface. 

As part of this collaboration, SnapLogic will make Anthropic’s cutting-edge Large Language Model (LLM), Claude 2, offered by Amazon Bedrock, available within the SnapGPT platform that was made generally available earlier this year. 

When integrated, SnapGPT will empower users to use Anthropic’s state-of-the-art LLM Claude 2 to build new integrations, define existing pipelines, create new expressions, and more using natural language prompts, allowing access to Claude 2’s advanced natural language processing and generation abilities that can accept prompts containing up to 75,000 words or 100,000 tokens. 

SnapGPT also leverages the larger prompt size of Claude 2 to offer a more powerful integration co-pilot that enhances performance across a wider range of applications, providing an ease of use that will allow businesses to roll-out citizen integration to clear backlog and drive business agility.

Specifically, the key benefits of SnapLogic using Amazon Bedrock include, allowing customers to generate integration pipelines directly from natural language instructions for accessibility, create complex data mapping configurations using natural language inputs, generate SQL queries from natural language queries, describe intricate data pipelines in plain language, as well as a new chat-based Q&A feature for users. 

Talking about the collaboration, Jeremiah Stone, CTO of SnapLogic, said, “SnapLogic is committed to providing our customers with the most advanced language models available, and our work with Amazon Bedrock and the integration of Anthropic’s model Claude 2 into SnapGPT is a testament to that commitment.”

Meanwhile, Rich Geraffo, vice president of North America at AWS, commented, “We are excited to work with SnapLogic to bring the power of Amazon Bedrock to SnapGPT users. This collaboration will enable organisations to leverage the capabilities of Amazon Bedrock and AWS’s generative AI expertise to drive innovation and enhance their data processing workflows.”

SnapLogic’s integration with Anthropic’s model Claude 2 will be available to SnapGPT users immediately, with comprehensive documentation and support to ensure a seamless transition.

Australia – SnapLogic has appointed Matt Moore as its head of alliances for Asia-Pacific and Japan (APJ) region. In his new role, Moore will further strengthen SnapLogic’s presence and strategic partnerships across the region as the demand for AI-led integration intensifies. 

Prior to joining SnapLogic, Moore worked at leading tech companies like Amazon Web Services (AWS) and Databricks, focusing on business development, sales alignment and go-to-market activity while also managing the data and AI category for APJ. 

Leveraging his extensive expertise, Moore will also drive a focused plan of engagement with SnapLogic’s channel and key partnerships in the region.

Speaking on his appointment, he said, “Throughout my career, I’ve devoted significant time to working with big data and leveraging its potential to drive crucial business insights. This has proven instrumental in generating revenue, optimising costs and mitigating risks in the APJ region.”

He added, “SnapLogic has a very clear approach to its customers and, by association, its partners. Our primary goal is to reduce complexity via integration, helping them get to business insights faster and in a repeatable and scalable fashion. We can’t achieve that mission without technology and consulting partners who share our unwavering commitment to prioritising what’s right for the customer.”

Meanwhile, Jason Wakeam, vice president for partner sales and OEM at SnapLogic, commented, “We are thrilled to welcome Matt as the Head of Alliances for APJ. With his extensive industry experience and expertise in driving crucial business insights, we are confident he will play a pivotal role in fortifying SnapLogic’s presence and strategic partnerships across the region. As the demand for iPaaS solutions intensifies, Matt’s leadership will be instrumental in navigating the evolving and fast-growing landscape.”

He added, “With data privacy laws tightening worldwide and the growing adoption of hybrid and private cloud infrastructure, SnapLogic’s single platform, equipped with over 700 prebuilt solutions, becomes even more critical for organisations in APJ. Our commitment to reducing complexity and integration barriers allows customers to harness the potential of their data efficiently and drive business growth. Together with our technology and consulting partners, we will continue to prioritise what’s right for the customer, making SnapLogic an indispensable solution for industries across APJ.”

The new appointment follows the release of SnapGPT, the first generative integration solution to use AI and a large language model to help organisations integrate and automate faster. 

Australia – Global commercial software company SnapLogic has announced the debut of its generative integration solution ‘SnapGPT, which leverages open source and proprietary large-language models and artificial intelligence to allow users to integrate any applications or data sources with natural language.

SnapGPT’s ease of use allows enterprises to eliminate costly IT backlogs and accelerate the development of new business processes, all in a secure environment. Moreover, SnapGPT is a combination of large-language models, proprietary AI-powered integration automation and data and security controls.

SnapLogic’s unique generative integration solution gives companies competitive advantages in innovation, creating data-driven decision-making, and seamlessly connecting diverse systems and data sources by empowering any employee to create new integrations just by using natural language. For integration specialists, SnapGPT streamlines workflows, reduces manual intervention and enhances development efficiency on an unparalleled scale.

Some of those instances the new solutions is capable of solving include creating workflows and data pipelines via natural language prompts in nearly 100 different languages, auto-generate sample data for testing and comprehensive documentation for each integration, and providing contextual suggestions and real-time guidance throughout the integration process, boosting confidence and providing self-service to users of all experience levels.

Jeremiah Stone, CTO at SnapLogic, said, “The speed of deployment and security is top of mind for every business technology leader. SnapGPT will help any team deliver technology products and services faster, resulting in a competitive edge.”

He added, “SnapLogic is dedicated to making valuable projects and complex systems easy to integrate and ship to market. We started this AI journey seven years ago and are accelerating it with generative integration to spread integration from IT to all parts of the business. Our passion is to make the integration process intuitive and easy to remove complexity and technical debt, working faster, smarter, and more efficiently.”

California, USA – SnapLogic, provider of intelligent integration and enterprise automation, has announced the appointment of industry veteran Tony Owens, to its board of directors, to guide teams on go-to-market strategy and global expansion. 

Owens was the former president at Salesforce and senior executive at Oracle and has over 20 years of experience building and managing global sales operations, including helping Salesforce grow to over $10b in revenue. 

In his newly appointed role on SnapLogic’s board of directors, Owens will work closely with company leadership to guide strategy and identify new growth and sales opportunities.

“It’s a privilege to join SnapLogic’s board of directors as the company enters its next stage of growth,” said Owens. “SnapLogic has already established itself as a leader in enterprise integration and automation with proven success across major verticals. I look forward to working with the team to continue to drive innovation, expand the global footprint, and reach even more customers to help propel their business success.”

The news follows the company reaping record revenue and customer growth, with employee headcount doubling over the last year. 

“By continuing to invest in product, global expansion, and key executive hires, SnapLogic is positioned to scale like never before,” said Gaurav Dhillon, CEO at SnapLogic. “This past year has seen significant market changes impacting almost every industry, and we continue to see more companies turning to SnapLogic to address their data and application integration needs to work smarter and more efficiently. 

“Customers are looking for platforms that automate their business processes to save money, gather their data and power their analytics and AI/ML initiatives to gain market share and navigate better through turbulent times. SnapLogic provides the only unified platform in the market today that combines ease of use with unprecedented scale to accomplish these objectives for enterprises everywhere.”

Earlier this year SnapLogic announced a raft of innovative developments including availability on the Google Cloud Marketplace to let users quickly deploy functional software packages that run on Google Cloud. SnapLogic also recently announced the release of SnapGPT, the first-ever generative AI solution for enterprise applications and the modern data stack. The new addition to the SnapLogic platform leverages AI to quickly integrate and automate business processes using natural language prompts. 

“As the volume and complexity of data continues to grow across the enterprise, it’s more important than ever for organisations to replace legacy technologies with intelligent integration and automation,” said Jeremiah Stone, CTO at SnapLogic. “With limited budgets and talent shortages across the board, SnapLogic’s automation platform quickly and reliably connects complex systems to liberate teams and streamline business processes. Our team is committed to continuous innovation and delivering easy-to-use, AI-driven solutions that meet the ever evolving needs of our expanding customer base.”

With a growing customer base in the APAC region, including Stemly and Reece, SnapLogic has recently been recognised as a Customers’ Choice in the “2023 Gartner Peer Insights ‘Voice of the Customer’: Data Integration Tools” report and named a 2023 Data Breakthrough Award Winner for Data Warehouse Solution of the Year.

California, USA – Intelligent integration and enterprise automation SnapLogic has announced its availability on the Google Cloud Marketplace. Moreover, the company has successfully achieved a Google Cloud Ready – AlloyDB designation.

Google Cloud Marketplace lets users quickly deploy functional software packages that run on Google Cloud. Customers can easily start up a familiar software package with services like Google Cloud’s Compute Engine or Cloud Storage, with no manual configuration required.

Through its availability, SnapLogic provides both line-of-business and IT teams with the ability to accelerate and automate the process of moving data in and out of Google Cloud, helping surface critical business insights that improve decision-making. With SnapLogic, users are also empowered to create custom integrations that enable automated business processes. Google Snap Packs make it easy to create and manage Google Cloud integration pipelines through low-code/no-code tools and artificial intelligence (AI) – assisted recommendation logic.

“The current business environment demands rapid, data-driven decision making and operations,” said Jeremiah Stone, CTO at SnapLogic. “The combination of Google Cloud and SnapLogic gives business and technology teams the power to thrive through focused, scalable innovation and fact-based decision making.”

Meanwhile, SnapLogic also announced that it has successfully achieved a Google Cloud Ready – AlloyDB designation for AlloyDB for PostgreSQL, Google Cloud’s newest fully managed PostgreSQL- compatible database service for most demanding enterprise database workloads.

“The Cloud Ready – AlloyDB designation ensures that customers can quickly and effectively integrate SnapLogic’s widely-adopted platform and data movement capabilities with the AlloyDB database service, helping them more easily bring data into AlloyDB for superior performance, scale, and availability,” said Ritika Suri, director of technology partnerships at Google Cloud.

Google Cloud Ready – AlloyDB is a new designation for the solutions of Google Cloud’s technology partners that integrate with AlloyDB. These partners have closely collaborated with Google Cloud to add support for AlloyDB into their solutions and tune their existing functionality for optimal outcomes. This designation recognises the partner solutions that have met a core set of functional requirements and validated in collaboration with Google Cloud engineering teams.

This designation enables customers to discover and have confidence that the SnapLogic products they use today work well with AlloyDB, or save time on evaluating them, if not already using. Being part of the program, SnapLogic gets more opportunities to collaborate closely with Google Cloud partner engineering and AlloyDB teams to develop joint roadmaps.

In September, SnapLogic has announced new senior hires to strengthen its presence in the APAC region. Uma Dubey was named head of channel & alliances for APAC whilst John Cazanis was appointed as enterprise account executive. 

Enterprises are creating billions of rows, articles and pieces of data every minute of every day. With multitudes of applications and information sources all creating mountains of data, ensuring the data is managed and delivered to the right team at the right time can be overwhelming. 

As organisations look to building resilience in 2023, they must find better and simpler ways to access and analyse their data efficiently – doing so is key to making better data-driven decisions and winning in a saturated market. 

In the recent ‘Demystifying Data Integration: Automation Hacks Every IT Professional Should Know’ webinar hosted by SnapLogic, a leader in intelligent integration and enterprise automation; SnapLogic industry experts Jeremiah Stone, chief technology officer, and David Wilmer, principal product marketing manager, broke how enterprise automation makes organisations more competitive in today’s cut-throat landscape.

Data integration is more critical than ever

Data integration is critical to the success of organisations today. And yet, according to recent SnapLogic research in partnership with Vanson Bourne, 83% of ITDMs (IT decision-makers) are not completely satisfied with the performance and output of their data management and data warehousing solutions. This dissatisfaction stems from issues relating to data formatting, regulations and speed of data movement and accessibility within the organisation.

“Organisations know that integrated data instils data trust and that trust is critical in basing important business decisions on analytics,” Wilmer says. “But regardless of data integration’s importance, many organisations are still finding it difficult.”

On average, enterprises have approximately 254 applications, 40-60 tools per team and more than half (56%) of SaaS applications are not owned or managed by a company IT department. As app sprawl increases, data from each app gets siloed and becomes inaccessible to other parts of the organisations, teams and apps.

According to the same SnapLogic research, more than half (53%) of respondents say they do not entirely trust their data for decision-making. Wilmer says this isn’t surprising, considering the number of disconnected data sources organisations typically have.

“At the same time, 40% don’t completely trust their data for decision-making because poor integration means data is missing or incomplete,” he points out. “Disparate data sources increase data silos. That means your data can’t flow between systems, which lowers the confidence in data.”

No data integration means no data insights, which leads to impaired decision-making – it’s an equation that adds up to adverse business outcomes and poor user experience. In fact, the average organisation reports losing more than AU$1.45m each year due to poor data management. To remedy this and leverage the power of SaaS, data must be integrated.

Tip to streamline and simplify 

Leveraging modern tools and technology is the ultimate hack organisations can implement to streamline and simplify complex integration processes. The first way to do this is by eliminating manual coding. 

“Manual coding is tedious,” Wilmer says. “It’s prone to errors. It requires specialised skills. So you want to look for a modern platform that provides low/no code solutions.”

Low/no code solutions benefit entire organisations because they can be used by everyone, regardless of profession. These easy-to-use solutions empower staff to solve complex problems without relying on IT engineers to make sense of the data first.

“Everyone from tech-savvy engineers to business-savvy analysts needs to have access to data when and where they need it,” Wilmer stresses. “It should no longer be the bottleneck to business success.”

Stone agrees, adding that while he loves expressive development, code-centric integrations reduce the accessibility of the business rules that are codified into those integrations. 

“Organisations reap tonnes of benefits by taking a visual, no/low code approach to integration,” Stone explains. “For one, it’s accessible to people with business knowledge. But also, customer after customer that I’ve worked with finds that it reduces the risk of management and maintenance of those integrations because they’re actually easier to hand off between team members.

“Integration is a clever way to solve a difficult, persistent problem,” he continues. “The combination of seeing how you can empower different skill sets to participate in the integration process and using a model-driven or visual way to create, support, and maintain the integration is a powerful approach to solving any problem.”

Another way to simplify the complex is to focus on event-driven circumstances. Wilmer says there’s still a time and place for ‘bulk and batch’ processing, but an agile business needs real-time insights, which can only be achieved through streaming and API event-based data movement. “Modern applications need to be connected to share data,” he explains. “Event-driven data sharing powers enterprise automation.”

Beyond that, it’s important to scale with the cloud. “Obviously, when batch and high-volume process is necessary — and it will be — we want to scale with the cloud,” Wilmer adds. “Cloud computing has brought a seemingly limitless ability to reach peak performance and data processing.

“A data integration platform cannot be the bottleneck to achieving this agility. Look for a data platform that is born on the cloud and has the same ability to automatically scale with the cloud to maintain the desired performance.”

Finally, when it comes to simplification, think: consolidating integration. “It shouldn’t take four separate tools that specialise in only one or two methods of data integration to achieve business goals and objectives,” Wilmer insists. “Look for a complete integration platform that can do all four simultaneously to achieve integration, application integration, API management and governance.”

Winning with intelligent integration and automation

The enterprises that will win in the data economy are those that can harness data from every source and turn it into powerful insights. With data as the driving force of the future, it’s imperative to have an integration platform that can seamlessly integrate, automate and mobilise data to any data warehouse with a simple, powerful solution.

Successful integration leads to positive business outcomes and desirable user experiences. That’s why data-driven organisations integrate data to build a single source of truth. “This takes blending operational data with historical data, which involves data warehousing, capturing real-time data and streamlining data for analytics — all things that deliver immediate and tailored customer experiences,” Wilmer says. 

“The more automated this becomes, the quicker you can achieve these outcomes. Enterprise automation drives efficiencies in technology, so you can deliver the goals and promises of your business.”

Stone adds, “Think of it this way, everyone always wants to eat the ice cream first. But you have to eat your broccoli first. Integration is like eating your broccoli to get strong and get those payoffs and benefits.”

SnapLogic is an intelligent integration platform that enables enterprise integration and automation. “With SnapLogic, you will accelerate the value of your data through ease of use and intelligent designs,” Wilmer says.

“SnapLogic simplifies your integration in the cloud by mobilising the data and automating the processes that drive your business, enabling you to achieve enterprise integration and automation in a single platform — one that is purpose-built for the cloud and works with any cloud platform.”

Having that ability and the agility to pivot with technology and respond to challenges swiftly gives enterprises a leg up on the competition — competition that is scrambling to connect, reconfigure and rebuild their data integration processes.

Watch the full, on-demand webinar here.

James Campbell

This article is written by James Campbell, regional manager of SnapLogic for ANZ.

The insight is published as part of MARKETECH APAC’s thought leadership series under What’s NEXT 2023What’s NEXT 2023 is a multi-platform industry initiative which features marketing and industry leaders in APAC sharing their marketing insights and predictions for the upcoming year.

If you are a marketing leader and have insights that you’d like to share on upcoming trends and practices in marketing, please reach out to [email protected] for an opportunity to be part of the series.

California, USA – SnapLogic, a leader in intelligent integration and enterprise automation, today announces the appointment of Uma Dubey as head of channel & alliances for APAC and John Cazanis as enterprise account executive. These two new hires will further strengthen SnapLogic’s presence in the APAC region, bringing much-needed data-driven expertise to Australia and New Zealand’s fast-growing iPaaS market.

Prior to joining SnapLogic, Dubey was regional channel & alliance director at Salesforce; a position he held for more than four years. He brings nearly two decades of experience in business development, including management of significant accounts and territories across ANZ and the Middle East. Dubey’s new role as Head of Channel & Alliances Apac sees him work with a world-class ecosystem of technology and SI partners to help SnapLogic’s Intelligent Integration Platform automate customers’ integration challenges and realise a TTV (time to value) never before seen in the APAC region.

“This is an exciting time for SnapLogic. And I’m delighted to be at the forefront, helping to strengthen our commitment to deliver timely, cloud-based integration services to the growing market here in the APAC region through our thriving ecosystem of partners,” Dubey says. 

Cazanis joined SnapLogic after serving as enterprise account executive at MuleSoft. He brings two decades of professional experience across a broad range of industries, empowering organisations with enabling technologies to address operational and strategic initiatives through interoperability. At SnapLogic, Cazanis is responsible for business development and increasing market share across the APAC region.

“I’m thrilled to be a part of the SnapLogic team, helping our customers across the APAC region achieve significant business outcomes through collaboration and automation to create connected experiences faster,” Cazanis says.

With the pandemic and rapid proliferation of hybrid work arrangements, organisations across the APAC region acknowledge the benefits of connecting data in their core systems through system integration, spurring a growing desire for data integration and business automation to improve operational efficiencies.

The new senior hires follow an exciting period of growth for SnapLogic in the region, with the hiring of Campbell in August 2021 as Regional Manager Australia New Zealand and the acquisition of a host of local customers, including Xero, George Weston Foods, Woodside, REECE, Abano Healthcare, ACCOR, Adobe and most recently, Melbourne-based Pact Group

“The trend towards remote work and the growing importance of cloud-native integrations already had strong positive momentum, even before the pandemic. Now, they’ve just accelerated. This has put intelligent integration at the forefront because businesses everywhere realise the importance of having a simple, easy-to-use, cloud-native integration platform to help them prepare and respond to rapid changes,” said James Campbell, Regional Manager ANZ at SnapLogic.

“We are delighted to welcome Uma and John to our expanding team. Their deep product knowledge and expertise in the services required to deliver top-notch implementations will ensure our customers and partners understand how SnapLogic can help their organisations grow while becoming more efficient and connected,” added Campbell.

Australia – Intelligent integration and enterprise automation SnapLogic in Asia-Pacific has announced a partnership with online Australian business and philanthropic platform meetmagic, a partnership six months in the making.

Through its investment in this partnership, SnapLogic is helping to create ‘magical moments’ for the children who need it most. Its impact, so far, has been felt across four distinct meetmagic charitable organisation partnerships.

Some of its impact to charities include Camp Quality, where SnapLogic enabled the delivery of laughter and essential distraction via a one-to-one, tailored puppet digital playdate; Cure Kids (New Zealand) where SnapLogic meetings supported essential research into childhood diseases; Miracle Babies Foundation where 10 families navigating their NICU journey have been helped thanks to SnapLogic’s contribution; and Starlight Children’s Foundation Australia where SnapLogic meetings turned into 126 smiles delivered via a Starlight Express Room experience to seriously ill children in hospital.

Carl Gough, founder at meetmagic, said, “As far as partnerships go, this one has been a breath of fresh air. We are excited to have SnapLogic as a meetmagic pioneer member, representing an alignment of values in action.”

He added, “The SnapLogic Intelligent Integration Platform is fundamental when accelerating digital transformation. Now, not only are they solving difficult integration challenges, but they have also committed to making an impact in the world through our connections. Their support means the world to me and the team.”

Meanwhile, SnapLogic’s new team member Uma Dubey, APAC head of channel/alliance, played an integral role in getting the partnership sealed. For Dubey, it was important to connect with the community and make a difference while growing SnapLogic’s presence in the APAC region. To that, meetmagic presented as the perfect opportunity.

“With SnapLogic’s strategic decision to expand in APAC with ANZ as a base, it was crucial to build a partner strategy to help us meet our growth aspirations. We were looking at the right mix of partners to be able to do that. When we first came across Carl and the meetmagic team and their offering, the whole idea was very appealing from not only an efficacy perspective but also the philanthropic nature of it. At SnapLogic, we are suckers for good human values, and we were sold right away. We started working with Carl and Rebecca to make it official,” Dubey explained.

Dubey added, “Typically, a tech company leans towards its tech and SI partnerships, but this is going to be arguably one of our most important partnerships for the quality it promises to deliver. Considering our tenure in the ANZ market, the potential it offers us is hard to replicate across any other platform.”