Tag: SM

Philippines – AirAsia rewards, Capital A’s loyalty program, has teamed up with SM Group to launch a loyalty program for SM Advantage Card (SMAC) members. Through the partnership, members can increase the ways they can enjoy their points on both AirAsia rewards and SMAC’s programs.

The ‘My SMAC, My MOVE’ collaboration enables a two-way conversion of points. Members can turn 200 SMAC points into 300 AirAsia points or 500 AirAsia points to 125 SMAC points.

AirAsia points can be used on flights for over 700 airlines. It can also be used for hotel accommodation, travel and lifestyle perks, which members can redeem on the AirAsia MOVE app.

SM and AirAsia inked the partnership on March 5 at the SM Retail Headquarters, Pasay City.

Nicole Tan, chief business officer of AirAsia rewards, said, “We are excited to team up with the Philippines’ biggest loyalty program to offer a truly rewarding experience for both SMAC and AirAsia rewards members. This partnership allows members of both programs to maximise the value of their points, whether by turning everyday shopping into travel adventures or using AirAsia rewards for more shopping perks.”

“We are excited to launch this collaboration with AirAsia rewards. By combining shopping and travel rewards, we’re enhancing the value of our loyalty program and offering more meaningful experiences to our members,” Patrick Cua, chief operating officer of SMAC, said.

Ricky Isla, CEO of AirAsia Philippines, commented, “We are positive that this partnership will further boost the appetite of travel tourism in the country.  This reflects our commitment to making travel more accessible and rewarding for Filipinos.”

AirAsia Philippines recently partnered with the Department of Tourism to promote the Philippines as a Muslim-friendly travel destination.

Manila, Philippines – The Food and Drug Administration (FDA) in the Philippines has released a warning on Tuesday, cautioning the public not to purchase and consume a slew of powdered drink and sweetener products, two of which come from the low-cost consumer goods brand of shopping mall giant SM in the Philippines. 

The following products are SM Bonus’ brown and refined sugar, the 250g Melvan Ginger brew with turmeric and lemongrass, Sweet Valley’s freeze dried Cranberry coated with milk chocolate, and brand Lorenzo Farm’s dark chocolate in the 55g variant.

In the usual public reading of FDA, which reads “Public health warning against the purchase and consumption of the following unregistered food products,” the authority said that the products have not been approved by and registered with the authority, thus unassured of quality and safety.

This would mean that any form of manufacturing, importation, and exportation, as well as their sale, offering for sale, and distribution are prohibited. The warning also pertains to the forbidden transfer, non-consumer use, promotion, and advertising or sponsorship of the products without proper authorization.

According to a report by Philippine Star, SM has already pulled out on Wednesday its called-out sugar products from stores.