Tag: Singapore
![[News] Vero x Madhat](https://marketech-apac.com/wp-content/uploads/2026/04/News-Vero-x-Madhat.jpg)
Singapore – Vero has taken a majority stake in Mad Hat Asia, tightening its grip on Southeast Asia’s fragmented communications market and sharpening its pitch to clients seeking both policy nous and cultural relevance. The deal brings together Vero’s regional network and strength in corporate, government...
![[News] CSO x 8traordinary](https://marketech-apac.com/wp-content/uploads/2026/04/News-CSO-x-8traordinary.jpg)
Singapore – City Serviced Offices is overhauling its brand identity, part of a broader attempt to reposition itself in a workspace market being reshaped by hybrid work and shifting tenant demands. The company has appointed 8traordinary as its branding and design partner, tasking the agency with delivering...
![[News] Publicis AI Hub SG](https://marketech-apac.com/wp-content/uploads/2026/04/News-Publicis-AI-Hub-SG.jpg)
Singapore – Publicis Groupe has opened an AI Development Hub in Singapore, betting the city-state can serve as a launchpad for marketing technology across Asia Pacific and beyond. Backed by the Singapore Economic Development Board, the hub will build proprietary tools spanning data, identity, media,...
The initiative is supported by Digital Industry Singapore (DISG), a joint office formed by the Singapore Economic Development Board, Enterprise Singapore, and the Infocomm Media Development Authority.
Singapore – LUX has launched a new campaign that examines how paid social media advertising can influence the content users are shown, positioning ads as tools that may shape algorithmic recommendations over time. Developed in partnership with VML, the initiative titled ‘LUX My Algorithm’ introduces...
![[Policy] SG AI Benchmarking](https://marketech-apac.com/wp-content/uploads/2026/04/Policy-SG-AI-Benchmarking-.jpg)
Singapore – Singapore has proposed a new international standard aimed at bringing consistency to how generative artificial intelligence systems are tested, as global efforts to govern the technology gather pace. The proposed standard, ISO/IEC 42119-8, focuses on benchmarking and red teaming methodologies—two...
![[Appointment] KFC & Pizza Hut x WPP](https://marketech-apac.com/wp-content/uploads/2026/04/Appointment-KFC-Pizza-Hut-x-WPP.jpg)
Singapore – WPP Media has secured the integrated media mandate for KFC Singapore and Pizza Hut Singapore, following a competitive pitch, tightening its grip on one of Southeast Asia’s most aggressive advertising sectors. The win hands WPP Media responsibility for media strategy, planning, and buying...
![[Appointment] Havas SG x Got](https://marketech-apac.com/wp-content/uploads/2026/04/Appointment-Havas-SG-x-Got.jpg)
Singapore – Havas Media Network Singapore has appointed Teresa Goh as General Manager of its Havas Play unit, as the agency tightens its focus on culture-led marketing across Southeast Asia. The role puts Goh in charge of shaping the next phase of Havas Play in Singapore, overseeing client partnerships,...
![[Report] HubSpot x AI Adoption](https://marketech-apac.com/wp-content/uploads/2026/04/Report-HubSpot-x-AI-Adoption.jpg)
Singapore – A sharp gap in Singapore’s artificial intelligence journey, with widespread adoption failing to translate into advanced usage, has been revealed in HubSpot’s latest study. Surveying more than 700 business leaders, 64% said they are already using AI consistently across daily workflows. Yet...
With C-sections continuing to rise across Malaysia & Singapore, mums are starting to be more aware of the possible immunity differences and nutritional needs of C-section children, as compared to non-C-section children. C-section children may miss exposure to beneficial maternal bacteria —an important...
