Tag: Singapore
![[Appointment] Anuroopa Pereira x Redhill MD](https://marketech-apac.com/wp-content/uploads/2026/05/Appointment-Anuroopa-Pereira-x-Redhill-MD.jpg)
Singapore – Redhill has appointed Anuroopa Pereira as Managing Director of its Singapore business, handing her oversight of operations across Singapore, Vietnam, and the Philippines. Based in Singapore, Pereira will lead business growth, client advisory, stakeholder engagement, profitability, and talent...
The campaign is part of the brand’s ongoing “That’s a Nando’s Thing” platform and coincides with the introduction of new Sharing Platters and Quick Lunch Meals.
The mandate was completed following a competitive pitch that involved a dozen agencies, according to official tender documents.
The launch marks the company’s first expansion into Malaysia, following the brand’s existing footprint of 21 outlets in Singapore and one in Jakarta.
![[Campaign] StarHub MumGPT](https://marketech-apac.com/wp-content/uploads/2026/05/Campaign-StarHub-MumGPT.jpg)
Singapore – StarHub has launched “MumGPT”, a Mother’s Day social campaign that playfully reframes mothers as the original answer engines. The campaign arrives as brands across the region race to attach themselves to the AI boom, often with varying degrees of subtlety. . At the centre of the campaign...
Manila, Philippines – Robinsons Land Corporation (RLC) has made history as the first property developer in the Philippines to complete the due diligence guidelines set by Singapore’s Council for Estate Agencies (CEA), As reported by The Philippine Star, the strategic partnership with ERA Singapore,...
![[Activation] Yeo x Oolong x HeritageFest](https://marketech-apac.com/wp-content/uploads/2026/05/Activation-Yeo-x-Oolong-x-HeritageFest.jpg)
Singapore – Yeo Hiap Seng is bringing its latest campaign into the physical world with an on-ground activation at Singapore HeritageFest 2026, turning tea storytelling into an immersive public experience. Held at the Asian Civilisations Museum Green, the activation runs from 1 to 24 May, with sampling...
![[Tech] Emtek x Google Cloud](https://marketech-apac.com/wp-content/uploads/2026/04/Tech-Emtek-x-Google-Cloud.jpg)
Singapore – PT Elang Mahkota Teknologi has expanded its collaboration with Google Cloud to scale the use of generative AI across its media and entertainment businesses, advancing its “Studio of the Future” initiative in Southeast Asia. At the centre of the collaboration is VidioGen, an AI-powered production...
![[Campaign] GSK Shingles 50s](https://marketech-apac.com/wp-content/uploads/2026/04/Campaign-GSK-Shingles-50s.jpg)
Singapore – GlaxoSmithKline Singapore has launched a nationwide shingles awareness campaign, ‘WAIT FOR WHAT?’, aimed at encouraging older adults to seek medical advice on the disease. Running from March through the year, the campaign features Mediacorp artistes Chen Shu Cheng, Richard Low, and Zhu Hou...
![[Partnership] NAC x Changi 2026](https://marketech-apac.com/wp-content/uploads/2026/04/Partnership-NAC-x-Changi-2026.jpg)
Singapore – National Arts Council (NAC) and Changi Airport Group (CAG) have signed a three-year partnership to showcase Singapore’s arts and culture to international audiences through Changi Airport—one of the world’s busiest aviation hubs. The collaboration will see a series of curated art displays,...
