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Tag: Singapore

Lego FIFA World Cup activation main
LEGO Group launches FIFA World Cup 2026-themed football activations in Singapore
Posted on June 5, 2026
by Aliza Carmona
Singapore – As the countdown to the FIFA World Cup 2026 intensifies, the LEGO Group is rolling out a series of football-themed experiences and builds across Singapore, centred on an immersive activation at Compass One. The campaign includes a pop-up at Compass One’s Atrium from 4 to 21 June, alongside...
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[Agency Appointment] JDE PEET’S x APRW
JDE Peet’s taps APRW to drive integrated communications in Singapore
Posted on June 5, 2026
by Sharona Nicole Semilla
Singapore – JDE Peet’s has appointed APRW as its agency of record in Singapore, expanding a partnership that has already seen the agency lead communications campaigns for brands including L’OR Espresso, OldTown White Coffee, and Moccona. Under the remit, APRW will oversee integrated communications strategies...
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PLUG Agency Jolin Ng Singapore
PLUG launches Singapore office, appoints communications veteran Jolin Ng to lead
Posted on June 4, 2026
by Aliza Carmona
Singapore – Independent public relations and marketing agency PLUG has launched its Singapore office in partnership with communications veteran Jolin Ng. The launch follows a soft rollout in 2025 and formalises the agency’s presence in Singapore as it expands its regional footprint amid growing demand...
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mastercard
Mastercard taps easier Southeast Asia travels via “Phone. Passport. Mastercard.” campaign
Posted on June 4, 2026
by Julian Bartolome
Singapore —  Mastercard is encouraging travel enthusiasts to explore more of Southeast Asia through its new “Phone. Passport. Mastercard.” campaign, bringing regional travel simpler, more rewarding and easier to navigate. Rolling out across Indonesia, Malaysia, Singapore, Thailand, the Philippines...
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Free Fire
Football fever hits Free Fire as “Fire Kickoff” global campaign starts June 5
Posted on June 3, 2026
by Julian Bartolome
Singapore — Garena Free Fire is bringing football fans together with their brand-new global campaign “Fire Kickoff,” featuring themed gameplay, exciting challenges, and exclusive rewards to celebrate a festive in-game experience ahead of the football season!  Running from June 5 to 21, the massive...
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mascot circo
Circles.Life debuts brand mascot to champion Singaporean telco lifestyle in new campaign
Posted on June 3, 2026
by Julian Bartolome
Singapore — Circles.Life has unveiled ‘Circo,’ a new brand mascot designed to embody the bold, unconventional Singaporean lifestyle of maximizing value in everyday life, as part of its newly launched “Live Unhinged” campaign. Through “Live Unhinged,” Circles.Life aims to connect with a generation that...
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[Launch] Google Virtual Shopping Room
Google brings AI-powered virtual fitting room feature to Singapore shoppers
Posted on June 2, 2026
by Sharona Nicole Semilla
Singapore – Google is expanding its generative AI shopping push in Southeast Asia with the launch of its virtual try-on feature in Singapore, as online platforms race to make digital retail more immersive and conversion-driven. Rolling out over the coming weeks, the AI-powered Try On tool allows users...
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[Brand Refresh] Dominos x Unbox Your Cravings
Domino’s Singapore refreshes brand identity with new “Unbox Your Cravings” platform
Posted on June 2, 2026
by Sharona Nicole Semilla
Singapore – Domino’s Pizza Singapore has unveiled a refreshed brand identity and new regional platform, “Unbox Your Cravings”, as the pizza chain looks to sharpen its relevance among younger consumers and reposition itself around everyday indulgence. The refresh introduces a bolder visual system across...
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[Activation] Changi x Peanuts
Changi Airport kicks off school holidays with Snoopy sports-themed takeover
Posted on June 1, 2026
by Sharona Nicole Semilla
Singapore – Changi Airport is turning the June school holidays into a sporty family playground with a Peanuts-themed activation starring Snoopy and his siblings across Terminal 3. Running from 29 May to 12 July, the “Ready, Sweat, GO!” experience brings together large-scale installations, interactive...
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[Activation] Ready, Set, Summer x CapitaLand
CapitaLand turns malls into a summer playground with eight weeks of themed drops, freebies
Posted on June 1, 2026
by Sharona Nicole Semilla
Singapore – CapitaLand is turning the school holiday season into an eight-week lifestyle campaign designed around friendship culture, social hangouts and reward-driven experiences. Running from 29 May to 25 July across 15 malls in Singapore, “Ready, Set, Summer!” transforms everyday mall visits into...
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