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Tag: Singapore

COCO PR x Devialet
COCO PR secures Devialet mandate to drive brand growth in Singapore
Posted on April 14, 2026
by Sharona Nicole Semilla
Singapore – COCO PR & Communications Agency has been appointed strategic communications partner for Devialet in Singapore, following a competitive pitch as the luxury audio firm steps up its presence in the city-state. The year-long retainer will see the agency handle brand building and campaign...
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Vaseline x Social Media Hacks
Vaseline converts viral creator hacks into products with new ‘Originals’ line
Posted on April 14, 2026
by Sharona Nicole Semilla
Singapore – Vaseline is putting content creators on the product label, launching a new line that turns viral social media hacks into commercial offerings as beauty brands chase relevance in the creator economy. Developed with Ogilvy Singapore for Unilever, the “Vaseline Originals” range reframes the...
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Vistar Media Appointment
Vistar Media expands Singapore team as programmatic DOOH demand rises in Southeast Asia
Posted on April 13, 2026
by Sharona Nicole Semilla
Singapore – Vistar Media is strengthening its Singapore team with three new appointments, as programmatic digital out-of-home (DOOH) gathers pace across Southeast Asia. The firm, part of T-Mobile Advertising Solutions, has named Haravin K as Senior Business Director, Dawn Neca as Account Director, and...
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Heineken Singapore Lift Pop-Up Bar
Heineken Singapore hijacks office elevator to kickstart afterwork campaign
Posted on April 8, 2026
by Sharona Nicole Semilla
Singapore – Heineken has turned an office lift in the city’s financial district into a pop-up bar, kicking off an afterwork campaign with a surprise that caught hundreds of workers between floors. The beer brand staged the activation on 1 April at One Raffles Quay, where 384 office workers were served...
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NSAS Brand Identity via Anak
Singapore launches National Space Agency with new brand identity via Anak
Posted on April 6, 2026
by Sharona Nicole Semilla
Singapore – National Space Agency of Singapore (NSAS) has officially unveiled its new brand identity, marking the formal launch of the country’s autonomous space agency. The reveal follows the agency’s initial announcement at the Singapore Space Summit 2026 in February, signalling Singapore’s growing...
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ZOUK SG x The Fragment Room
Zouk Singapore teases ‘Rage Room’ club concept in April Fools’ campaign
Posted on April 1, 2026
by Sharona Nicole Semilla
Singapore – Zouk Singapore has teased a collaboration with The Fragment Room as part of an April Fools’ campaign, introducing a fictional rage room pop-up concept within its club space for the month of April. Positioned as a crossover between nightlife and cathartic experiences, the concept plays on...
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IKEA Allen key Accessory
IKEA reinvents the iconic Allen key into functional fashion accessory
Posted on April 1, 2026
by Sharona Nicole Semilla
Singapore – For decades, the IKEA allen key has quietly done its job, slipped into drawers, and vanished from sight.  Today, IKEA Singapore, in collaboration with The Secret Little Agency, has put the tool in the spotlight—literally. Meet ALLËNKI, a reimagined allen key that doubles as jewellery....
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StackAdapt x Langenfeld
StackAdapt names Marc Langenfeld Account Director in Singapore as APAC growth accelerates
Posted on April 1, 2026
by Sharona Nicole Semilla
Singapore – StackAdapt has appointed Marc Langenfeld as Account Director in Singapore, as the company expands across the Asia-Pacific region. Langenfeld joins StackAdapt with more than 15 years of agency experience, having previously held senior roles at Publicis Media, Dentsu, and as head of media at...
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Fitbit SG x Google Acquisition
Fitbit Singapore to shut down as Google completes brand integration
Posted on April 1, 2026
by Sharona Nicole Semilla
Singapore – Fitbit’s corporate presence in Singapore is set to be dissolved, with its local entity undergoing voluntary liquidation as parent firm Google continues to absorb the fitness tracker brand into its global operations. A notice in the Government Gazette confirmed the appointment of liquidators...
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Yubico x Enbom
Yubico names Poupak Enbom to drive global marketing expansion
Posted on March 31, 2026
by Sharona Nicole Semilla
Singapore – Yubico has appointed Poupak Modirassari Enbom as its chief marketing officer, handing her the reins of global marketing and business development at a time when demand for stronger digital identity tools is climbing across Asia-Pacific. The appointment places Enbom at the centre of the firm’s...
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