Tag: Singapore
Singapore – Fuze Tea has launched “Don’t Compromise” in Singapore, a new brand platform designed to deepen its relevance among Gen Z consumers while strengthening its positioning in the competitive ready-to-drink tea category. The campaign marks a broader refresh for the brand in Singapore, combining...
Singapore – The Ministry of Digital Development and Information (MDDI) and OpenAI have signed a Memorandum of Understanding (MOU) to collaborate on “OpenAI for Singapore”, a national initiative focused on expanding applied artificial intelligence capabilities, talent development and public access to...
Singapore – Google and the Ministry of Digital Development and Information (MDDI) have announced an expanded collaboration with the Singapore Government through a new National AI Partnership. The agreement builds on a 2022 memorandum of understanding with the Smart Nation and Digital Government Group...
As of this writing, H&M currently operates six outlets across Singapore.
Singapore – The Competition and Consumer Commission of Singapore (CCS), the country’s competition and consumer protection regulator, has found three online retailers using misleading website features known as “dark patterns” to influence consumers’ purchasing decisions. The online retailers, namely Seager...
Singapore – Johnson & Johnson has launched the interactive “Gut Tunnel” experience in Singapore, alongside Asia Pacific education programmes, to encourage people living with inflammatory bowel disease (IBD) to pursue endoscopic remission—a key but under-recognised treatment goal—under its Dual Control...
Singapore – tantan has unveiled a new brand identity and strategic positioning as it expands its international ambitions, with the company also establishing Singapore as its global headquarters for APAC and international operations. The China-born dating platform is relaunching under the positioning...
![[OOH] SG Navy x McCann](https://marketech-apac.com/wp-content/uploads/2026/05/OOH-SG-Navy-x-McCann.jpg)
Singapore – The Republic of Singapore Navy is attempting to rewrite how young women see military careers—not through toughness or discipline, but through memory. In a new recruitment campaign developed with McCann Singapore, the Navy is targeting the self-limiting beliefs that have long kept women from...
![[Agency Appointment] Grayling x Lazada SG](https://marketech-apac.com/wp-content/uploads/2026/05/Agency-Appointment-Grayling-x-Lazada-SG.jpg)
Singapore – Grayling has been appointed to handle public relations for Lazada in Singapore, as the ecommerce giant doubles down on brand trust and consumer engagement in one of Southeast Asia’s most competitive digital retail markets. The mandate places Grayling in charge of strategic communications...
![[Market Expansion] BE WTR SEA x TH](https://marketech-apac.com/wp-content/uploads/2026/05/Market-Expansion-BE-WTR-SEA-x-TH.jpg)
Bangkok, Thailand – Swiss-founded premium water company BE WTR is accelerating its Southeast Asia expansion with the acquisition of Porla’s operations in Singapore and Hong Kong, alongside a new licensing partnership in Thailand. The move deepens BE WTR’s foothold in Asia’s premium food-and-beverage...
