Tag: Singapore
![[Launch] Greater Sentosa](https://marketech-apac.com/wp-content/uploads/2026/07/Launch-Greater-Sentosa.webp)
Singapore – Sentosa Development Corporation (SDC) has unveiled the next phase of the Greater Sentosa Master Plan, outlining a long-term vision to transform Sentosa and Brani into an expanded leisure destination featuring new attractions, enhanced connectivity, and reimagined waterfront experiences over...
![[Collaboration] Yeos x Minions](https://marketech-apac.com/wp-content/uploads/2026/07/Collaboration-Yeos-x-Minions.webp)
Singapore – Yeo’s has partnered with Universal Products & Experiences to launch a limited-edition beverage collection inspired by Illumination’s upcoming animated film Minions & Monsters, bringing the franchise’s iconic characters to five of the brand’s best-selling drinks....
![[Appointment] Mika Yamamoto x Veeam](https://marketech-apac.com/wp-content/uploads/2026/07/Appointment-Mika-Yamamoto-x-Veeam.webp)
Singapore – Veeam Software has appointed Mika Yamamoto as its new Chief Marketing and Customer AI Officer, expanding her remit beyond global marketing to include the company’s customer AI strategy. In the newly created role, Yamamoto will lead Veeam’s global marketing organisation while overseeing...
![[Whitepaper] Rebel & Soul brand memorability](https://marketech-apac.com/wp-content/uploads/2026/07/Whitepaper-Rebel-Soul-brand-memorability.jpg)
Singapore – A new neuroscience study by Singapore-based brand experience agency Rebel & Soul suggests that many marketing campaigns may be capturing consumers’ attention without leaving a lasting impression. Published in the whitepaper The Three Trillion Dollar Question, the six-month study...
![[Partnership] CHAGEE _ Tate](https://marketech-apac.com/wp-content/uploads/2026/07/Partnership-CHAGEE-_-Tate.jpg)
Singapore – CHAGEE has launched a new limited-edition Apple English Breakfast Tea and accompanying merchandise collection as part of its year-long partnership with Tate, with a limited-edition tea and merchandise collection inspired by artworks from Tate’s collection. Available from 3 July, the...
![[Campaign Initiative] LUXMyWill](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-Initiative-LUXMyWill.jpg)
Singapore – Global beauty brand LUX has launched #LUXMyWill, a new campaign that reimagines the viral #BuryMeInThis social media trend is a legally documented declaration of personal style. Developed in collaboration with VML Singapore, the initiative builds on a trend popular across TikTok and Instagram,...
![[Activation] CANON Singapore 20 years](https://marketech-apac.com/wp-content/uploads/2026/07/Activation-CANON-Singapore-20-years.jpg)
Singapore – Canon Singapore is celebrating the 20th edition of its annual Canon PhotoMarathon by expanding the event into a three-day festival designed to bring together photographers, creators, hobbyists, gamers, artists, and families. Dubbed Your Canon Event, the free public festival will run from...
Singapore —Tourism Malaysia has launched its culinary campaign, “Flavours of Malaysia” in Singapore, using food as a key marketing platform to build excitement for the highly anticipated Visit Malaysia 2026 (VM2026) national campaign. Running from 1 June to 12 July 2026 at Food Capital in Grand Copthorne...
![[Agency Appointment] IHH Healthcare x Mutant](https://marketech-apac.com/wp-content/uploads/2026/06/Agency-Appointment-IHH-Healthcare-x-Mutant.jpg)
Singapore & Malaysia – Independent communications agency Mutant has been appointed to manage regional communications and brand efforts for IHH Healthcare across Singapore and Malaysia, as the healthcare group strengthens its corporate reputation and brand positioning across Asia. Under the mandate,...
![[Agency Appointment] APRW Appointments](https://marketech-apac.com/wp-content/uploads/2026/06/Agency-Appointment-APRW-Appointments.jpg)
Singapore – Integrated communications agency APRW has strengthened its footprint in Singapore’s entertainment industry with new publicity appointments for EMPAT Live in Singapore 2026 and the 10th Singapore River Festival (SRF2026), while extending its partnership with piano prodigy Mikkel Myer...
![[Creative Work] Uninfluenced](https://marketech-apac.com/wp-content/uploads/2026/07/Creative-Work-Uninfluenced.webp)