Tag: Scoot

Singapore – Scoot, a low-cost airline under Singapore Airlines, has launched Lunar New Year couplets in honour of culture and tradition. The couplet designs, made in collaboration with SPH Media, aim to resonate with audiences as it reinforces Scoot’s brand identity.

Transforming the traditional couplets for the festive season, Scoot and SPH Media integrated wordplay into the designs for a brand experience.

The couplets bear the messages “Soar on blessings from East to West” and “Land with happiness from North to South,” signifying travel experiences from the airline.

Additionally, each couplet integrated Scoot’s Chinese name as the first character written on it, creatively amplifying the brand.

Transcending tradition, Scoot also released WhatsApp stickers and social media campaigns. Leveraging SPH Media’s reach, Scoot featured its couplets in print, digital, and social platforms to engage audiences.

Kuek Yu Chuang, deputy chief executive officer at SPH Media, said, “We are thrilled to collaborate with an innovative partner such as Scoot to explore creative and impactful solutions to engage our audience. This partnership has allowed us to deliver an integrated solution that harnessed SPH Media’s creative expertise and extensive network to bring Scoot’s festive message to life effectively.”

“We are delighted to work with SPH Media on blending tradition and innovation with a travel-inspired twist, allowing us to bring festive joy across the community and digital spaces locally and around the region. Together, we’ve started 2025 in a meaningful and memorable way,” Agatha Yap, director of marketing communications and loyalty at Scoot, commented.

Singapore – Scoot, Singapore Airlines’ (SIA) low-cost subsidiary, has announced the launch of “Scoot With Heart,” a campaign that promotes the value of human connections and encourages meaningful reunions through travel. 

Physical distances and the growth of digital media are blamed for the rise in social isolation since they reduce the need for in-person encounters. In response, Scoot’s most recent campaign seeks to create meaningful connections and meaningful dialogues in order to initiate positive changes in communities across its network.

During its first campaign, Scoot worked with The Smart Local and other community-based social service organisations like Lions Befrienders and the Foreign Domestic Worker Association for Social Support and Training (FAST) to plan two families’ very touching reunions. Pelago provided funding for the families’ on-the-ground activities in Singapore, and Mercure covered one of the families’ hotel stays as part of their support for the campaign.

Speaking about the campaign, Agatha Yap, Scoot director of marketing, communications, marketing partnerships and loyalty, said, “Travel is more than just getting to a destination; it is about connecting cultures and people we love. Scoot With Heart is also more than just a marketing campaign; it is our way of encouraging the community to treasure the human connections they have in their lives.” 

She added, “Whether it is making an effort to put your mobile phone aside at the dining table to have a genuine chat with a loved one, or to ring up a friend just to check-in and re-connect, we hope that this campaign sparks off such meaningful conversations once again.”

Taipei,Taiwan – Interpublic Group agency DeVries Global has announced its appointment as low-cost carrier Scoot’s public relations agency for Taiwan.

In this partnership, DeVries Global is tasked with strengthening Scoot’s local resonance with consumers following the pandemic. 

Fortified by the agency’s extensive industry experience and data capabilities, the agency’s scope focuses on building media relations to strengthen demand for inbound and outbound flights, as well as consumer initiatives to create awareness and to reiterate the airline’s position as an innovative and relatable low-cost carrier.

Commenting on the partnership, Vivian Liu, managing director at DeVries Global Taipei, said, “We are proud to partner with such a well-loved brand – a future-forward leader that operates with fun, value and discovery at its core. Our team has crafted inspired, innovative programs to bring about a new chapter for Scoot”.

Meanwhile, Agatha Yap, director of marketing and new revenue at Scoot, mentioned, “At Scoot, we believe that travel connects people, destinations, and cultures. We look forward to our partnership with DeVries Global, especially as we ramp up awareness by creatively telling the Scoot story to local audiences in Taiwan.”

This appointment follows Scoot’s partnerships with other agencies, with global communications agency BCW being tapped as Scoot’s PR partner in their home base of Singapore, as well as brand and customer agency VMLY&R and Omnicom Advertising Group-owned network PHD being appointed to conceive creative strategies for the airline and to handle global media planning and buying respectively.

Singapore – In the spirit of celebrating a decade of flights, Scoot, the low-cost subsidiary of Singapore Airlines (SIA), has partnered with The Pokémon Company (TPC) to provide customers with one-of-a-kind travel experiences through its new ‘Pokémon Air Adventures’ project.

Commencing 9 September 2022, the aircraft, named ‘Pikachu Jet’, will operate two scheduled flights per month, with the first two routes set for Tokyo and Seoul, in time for the September and year-end holidays for our customers. Fares for flights from Singapore – Tokyo (Narita) start at S$333, while Singapore – Seoul start at S$231 (one way, inclusive of taxes).

The ‘Pikachu Jet’ aircraft is a Boeing 787-9 Dreamliner with a capacity of 375 seats, comprising 35 seats in ScootPlus and 340 seats in Economy. Flight routes will be reviewed periodically and adjusted based on customer demand. Besides Tokyo and Seoul, the ‘Pikachu Jet’ will also be rostered on other routes operated by the Boeing 787-9 Dreamliner as part of regular airline operations, though these may be susceptible to changes due to operational and maintenance needs. This means that some customers may find themselves travelling on the exclusive themed aircraft even if they had not specifically booked to fly on one of the marketed routes, adding an element of surprise and delight to their Scoot experience.

According to Scoot, the partnership with TPC marks another milestone for Scoot as the first ASEAN airline to launch an exclusive livery as part of the ‘Pokémon Air Adventures’ project. This is also a first for the SIA group while for TPC, the last international co-operated themed flight was 20 years ago.

Leslie Thng, Scoot’s CEO, shared that at Scoot, they are constantly pushing boundaries to bring delight and a dose of Scootitude to their customers. 

“Through this strategic partnership with TPC and hugely popular global franchise, we seek to engage our customers with unique travel experiences, creating unforgettable moments and memories while connecting them with much-loved destinations across our network,” said Thng.

Following the sales launch, Scoot and TPC will also be hosting a joint event to unveil the exclusive aircraft livery and reveal more detail about the scheduled flights and inflight experience. Customers and fans of Pokémon can also look forward to a new range of collectibles exclusive to the partnership that can only be purchased during flight bookings on Scoot’s website and mobile app, and on board Scoot flights.

Singapore – Scoot, the low-cost subsidiary of Singapore Airlines (SIA), which was established in 2012, marks its 10th year in operations this June. To kick off its celebrations, the airline has launched what it dubs its biggest-ever network sale.

Scoot will be offering more than 226,000 ‘super-discounted’ seats across its network – even to its very newest addition, Jeju. Fare deals start from SGD 55 to Kuala Lumpur, SGD 79 to Bali, SGD 80 to Bangkok, and SGD 179 to Berlin. 

Through the years, Scoot has grown from a single aircraft and route to now serving 73 destinations with 59 aircraft. According to the airline, over the last decade, it has carried more than 65 million guests. 

“As Scoot enters its second decade, Scoot remains committed to its mission of providing great value airfares for the young, young at heart and cost-conscious across an ever-expanding network, while upholding the highest standards of safety, reliability and authenticity,” said the airline. 

Just recently, its parent airline SIA launched new SilverKris and KrisFlyer Gold lounges at Changi Airport. KrisFlyer is the loyalty programme for both SIA and Scoot.

Singapore – Scoot, the low-cost airline subsidiary of Singapore Airlines, has named global communications agency BCW as its public relation agency partner in Singapore, following a closed-door competitive presentation process.

Through the mandate win, BCW will work with Scoot to raise awareness of the brand and reputation in the market, along with the safe and gradual resumption of international air travel.

For Cindy Lim, market leader at BCW Singapore, they are excited to work with the airline, noting that Scoot has been a household name and an ‘innovation-driven, youthful’ brand, one that invokes a sense of adventure.

“Singapore is, and will continue to be, a critical hub for both travel and tourism and strategic communications in Asia-Pacific, and our focus will be on leveraging our earned-plus capabilities to reach people wherever they are for Scoot as it enters its next phase of growth,” Lim stated.

Meanwhile, Agatha Yap, director for communication, brand and marketing, market partnerships and loyalty at Scoot, commented that Lim’s team immediately won them over with their understanding of the industry, clarity of thought and creative energy. She further added that they are excited to be partnering with them on their corporate communications efforts in Singapore.

“We believe passengers’ urge to travel is alive and well. Post-pandemic, we are confident Scoot’s strong value proposition, coupled with an innovative, safe and Scootitude-fuelled travel experience, will meet the demands of mass leisure travellers,” Yap stated.

Scoot had recently tapped cross-channel marketing platform Insider to create personalized, multi-channel experiences for customers on its website, therefore improving their online customer experience (CX).

Singapore – As the pandemic continues to prolong the lifting of travel restrictions, airlines are doing everything they can to offset the heavy drop in demand, developing various initiatives to engage their customers. With this, Scoot, the low-cost subsidiary of Singapore Airlines, has decided to partner with cross-channel marketing platform Insider, to further enhance the experience on its digital channels.

Insider assists enterprise marketers to connect customer data across channels and systems, predict their future behavior with a built-in AI intent engine, and orchestrate individualized customer experiences at scale. Its platform delivers experiences across channels like web, app, web push, and email, as well as SMS, and ads, among others. 

As part of the partnership, Scoot will be utilizing Insider’s AI-powered platform to create personalized, multi-channel experiences for customers on its website. Using The platform, the airline will be releasing travel requirements at different parts of the customer journey, communicating flexibility options on its website quickly, and addressing the fluidity of global travel regulations with agility. 

Furthermore, Insider’s AI-backed segmentation module will be assisting the airline to serve relevant web push messages to users with a high likelihood of booking a flight.

Scoot’s Chief Commercial Officer Calvin Chan commented that the partnership with Insider has been instrumental in how they support the customers in these challenging times, as Scoot’s motto has always been to re-define the customer experience in the low-cost sector, and a large part of the experience is delivered via digital channels.

“Insider has been a valuable partner in improving our overall site engagement and new customer acquisitions with personalized overlays and engagement features. The ease of use of the platform has also enabled us to be operationally agile and so keep our customers abreast of the latest changes in travel regulations,” said Chan.

Meanwhile, Patrick Steinbrenner, Insider’s managing director for APAC, said, “We’re proud to power digital experiences for one of the world’s best low-cost airlines and are happy to have supported them during this pandemic. For the post-COVID recovery phase, we will be stepping up our partnership even further to deliver personalized journeys for Scoot’s customers across the web, mobile web, mobile apps, and ad channels.”

Scoot has also announced that the visitors to its website will benefit from ‘Smart Recommendations’ based on their previous browsing history for a more relevant user experience. The website’s exit surveys will improve its customer experience constantly.