Tag: SCMP
Hong Kong – The South China Morning Post (SCMP) has launched “The Way I Read SCMP”, a new campaign spotlighting seven prominent Hong Kong figures to highlight the diversity and depth of its readership. Now in its third iteration, the ‘I Read SCMP’ campaign has brought together 30 influential...
Hong Kong – The South China Morning Post (SCMP) has launched ‘Morning Studio Amplified’, a new advertising solution that extends branded content created by its in-house team to external platforms, including connected TV, digital outdoor displays, and YouTube. Kevin Huang, chief operating officer at SCMP,...
Formats include portraits, styled letters to their younger selves, and 30-second videos that are an ode to living well in our city. A high-profile launch event will take place in late October.
The South China Morning Post (SCMP) has announced it has rebranded its SCMP Events to SCMP Live as it initiates a new phase of business transformation in its events division.
'Readers of SCMP' spotlights that great journeys start with ‘anyone, anywhere, at any time’ by featuring the vignettes of six readers.
Lou Wee’s role sits within The South China Morning Post’s AMS business to build and nurture long-term partnerships with global strategic accounts.
It brings us behind the scenes to offer a candid and unvarnished close-up of the deep commitment Hong Kong desk reporters exhibit in.
Catherine So brings into SCMP a background in digitalisation, audience development, and content commercialisation.
With the changes the pandemic brought to the consumer, the type of content the consumer now craves has undoubtedly evolved. Learn how you can deliver a successful content marketing moving forward.
SIGNAL 2.0 by SCMP is their latest update to brand sustainability for advertisers and brands advertising on their news platform.
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