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Tag: Salesforce

From acquisition to retention: How FedEx modernised its customer lifecycle strategy to boost engagement
From acquisition to retention: How FedEx modernised its customer lifecycle strategy to boost engagement
Posted on January 16, 2025
by MARKETECH APAC
This case study digs deeper into FedEx’s strategy to engage its customers from initial acquisition to long-term retention and reactivation through tailored campaigns.
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On Sentosa Development Corporation’s quest to tap CRM solutions for exceptional, impactful customer relationships
On Sentosa Development Corporation’s quest to tap CRM solutions for exceptional, impactful customer relationships
Posted on January 14, 2025
by Teddy Cambosa
When it comes to building brand loyalty, Sentosa Development Corporation (SDC) strives to deliver exceptional customer experiences while fostering meaningful, lasting connections with its island guests to meet their ever-evolving needs.
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How Sentosa Development Corporation’s transformed guest experiences with Salesforce CRM
How Sentosa Development Corporation’s transformed guest experiences with Salesforce CRM
Posted on January 13, 2025
by MARKETECH APAC
The travel and tourism industry is changing fast, and it’s not just about offering stunning destinations or top-notch service anymore. Today’s travellers expect a seamless experience at every step—whether they’re booking online, scrolling through recommendations, or checking in at a hotel. If brands...
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RLC Residences partners with Salesforce to elevate customer-centric experience
Posted on October 15, 2024
by Aliza Carmona
RLC Residences, the residential arm of Robinsons Land, has partnered with Salesforce, supported by Appistoki, to drive its digital transformation and enhance customer experience through AI-powered, data-driven solutions.
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Salesforce reveals AI agents platform to boost companies’ sales, marketing efficiency 
Salesforce reveals AI agents platform to boost companies’ sales, marketing efficiency 
Posted on September 13, 2024
by Aliza Carmona
Unlike AI tools that depend on human requests, ‘Agentforce’ operates autonomously.  Its limitless digital agents can build and execute plans independently while still working within the company’s customised guardrails.
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Generative AI amongst Singapore C-suite’s top priorities, research reveals
Generative AI amongst Singapore C-suite’s top priorities, research reveals
Posted on September 4, 2024
by Aliza Carmona
The study suggests that companies that are not implementing AI may fall behind competitors. 
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Most marketers in Singapore have dabbled with AI, but struggle to unify customer data: report
Most marketers in Singapore have dabbled with AI, but struggle to unify customer data: report
Posted on June 20, 2024
by Teddy Cambosa
However, data from Salesforce’s report also suggests that many Singaporean marketers lack a solid data foundation, which hinders their success optimising their AI usage with only 21% being fully satisfied with their ability to unify customer data sources.
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Salesforce
Salesforce partners with IMDA to strengthen AI capabilities of Singapore SMEs in new initiative
Posted on May 29, 2024
by MARKETECH APAC
Salesforce's new Data+AI Boost SME Program intends to assist SMEs in utilising their valuable but frequently underutilised data assets, which are generally dispersed across numerous systems such as customer relationship management (CRM) systems, data lakes, and legacy systems. This effort aims to establish...
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MARKETECH APAC 2 (6)_11zon
Converge, Salesforce bring generative AI solutions with PH’s first technology-driven contact centre
Posted on December 7, 2023
by Azunta Gaviola
Manila, Philippines – In an effort to bring technology-driven transformation to the scene, Converge ICT Solutions recently announced a strategic collaboration with Salesforce, a global technology company and AI customer relationship management platform, enhancing customer experiences and operational...
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Singapore ranked second globally in preferring work flexibility and using AI technology: report  
Singaporeans ranked second globally in preferring work flexibility and using AI technology: report  
Posted on November 9, 2023
by Teddy Cambosa
Data from Slack and YouGov mainly suggests that Singapore has the second highest number of individuals who thrive on virtual connectivity, mobility and adaptability, whilst just Singapore workers are also ranked second in terms of leveraging AI at work. 
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