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Tag: Riot Games

LOL LCP Riot Koto brand
Riot Games taps Koto Sydney to lead brand launch for new ‘League of Legends Championship Pacific’
Posted on May 22, 2025
by Aliza Carmona
Australia – Brand and digital studio Koto Sydney has launched the new identity for Riot Games’ League of Legends Championship Pacific (LCP), a professional esports league uniting Asia Pacific’s diverse gaming scene and redefining the region’s role on the global stage. Last year, Riot Games announced...
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league of legends wild rift poppy release
League of Legends: Wild Rift’s Poppy makes her debut with playful April Fool’s skin in new campaign
Posted on April 4, 2025
by Aliza Carmona
China – To celebrate April Fool’s Day, Riot Games’ League of Legends: Wild Rift has teamed up with S4 Capital’s Monks to launch a mockumentary-style campaign introducing the long-awaited debut of champion Poppy and her exclusive festive skin. Titled “BTS: Y.A.P.S | Skin Trailer – League of Legends: Wild...
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VCT-Pacific
Riot Games taps Digitas and Heckler Singapore for new VCT Pacific animated MV featuring girl group XG
Posted on May 17, 2024
by Aliza Carmona
Riot Games has partnered with Digitas Singapore, a networked experience agency under Publicis Groupe, and Heckler Singapore, a video production studio, to launch an animated music video featuring the girl group XG for its anticipated VALORANT Champions Tour Pacific.
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MARKETECH-PHOTOS
Riot Games lays off more than 500 staff globally, shifts focus to core live games
Posted on January 24, 2024
by Aliza Carmona
Riot Games, an American video game company, has announced they will cut off 11% of their staff around the world as they make critical adjustments for the future of the company.
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Mastercard to launch Mastercard Gamer Academy with Riot Games and G2 Esports
Mastercard to launch Mastercard Gamer Academy with Riot Games and G2 Esports
Posted on November 24, 2023
by Teddy Cambosa
The program is set to kick off in early 2024, offering participants the opportunity to have all-expense paid trips to major esports events, access to seasoned esports professionals from G2’s roster, in-person and digital sessions with mentors that also feature workshops, and a comprehensive educational...
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Coca-Cola, Riot Games launch new limited edition soda dedicated for League of Legends players
Coca-Cola, Riot Games launch new limited edition soda dedicated for League of Legends players 
Posted on July 11, 2023
by Teddy Cambosa
This collaboration between Coca-Cola and Riot Games marks the first time that Coca-Cola has partnered with a gaming company to create and release an all new flavor.
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Untitled design (28)
New project by top game developers Ubisoft, Riot Games to better AI tools in detecting ‘disruptive’ behaviour in games
Posted on November 17, 2022
by MARKETECH APAC
Top game developers Ubisoft and Riot Games have recently announced ‘Zero Harm in Comms’, to prevent harmful player interactions.
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Riot games taps GOsuGamers
Riot Games taps GosuGamers as official media partner for esports tourney
Posted on April 25, 2022
by Teddy Cambosa
Riot Games has appointed GosuGamers as its official media partner for this year's Wild Rift Champions Southeast Asia Finals.
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Riot Games announces equity investment in ‘Arcane’ animation studio Fortiche Production
Riot Games announces equity investment in ‘Arcane’ animation studio Fortiche Production
Posted on March 23, 2022
by Teddy Cambosa
Through the equity investment, Riot Games now holds a significant non-controlling stake in Fortiche.
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Alex Kraynov, managing director of Riot Games Asia Pacific, commented that this is a natural step in progression for Riot’s publishing business in Southeast Asia, and they recognized that APAC has the potential to become the biggest region in the world for the company. Kraynove continued by saying that APAC is intricately diverse, with massive gaming communities that have diverse needs and a strong appetite for mobile gaming.
Riot Games expands publishing business into several APAC countries
Posted on February 25, 2022
by Teddy Cambosa
Prolific video game developer Riot Games announced its expansion into several countries in the Asia Pacific as well several key appointments.
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