SME Featured Southeast Asia

RHB announces enhancements to SME digital platform with HR, payroll boost

Kuala Lumpur, Malaysia – RHB has announced brand new enhancements to its RHB REFLEX Premium Plus digital platform, the all-in-one financial management solution for SMEs. The enhanced version brings forward an integration that offers more options for accounting and payroll connectivity, as well as provides a more holistic ecosystem proposition for business owners.

The all-in-one financial management solution helps businesses manage and automate daily operations such as financial, sales, accounting, and people management including accounting & HR-related transactions. Chung Chee Kai, the head of group transaction banking of RHB Banking Group, said the accounting and HR solutions via API integration within RHB REFLEX Premium Plus allow for seamless and secure connectivity to third-party service providers, which in turn provides them with better control and improved cost and operational efficiencies through the automation of various accounting and HR functions.

“At RHB, we are focused on delivering market-leading and seamless customer experience that holistically addresses our customer’s business needs. RHB REFLEX Premium Plus addresses the increasingly sophisticated needs of our SME customers and today, more than 2,000 of our SME customers are already using this facility. We target to [onboard] a total of more than 15,000 SME customers to this enhanced digital platform by 2025,” said Chung Chee Kai.

Through this first-in-market API integration of accounting and HR solutions, RHB’s SME customers are able to seamlessly automate payroll and other accounting functions, such as viewing their banking account balances and preparing invoice and salary payments, directly via the partner’s platform without the need to go on different channels. Furthermore, customers can retrieve essential information via an all-in-one financial dashboard as well as automate bank reconciliation and retrieve on-demand/periodical bank account statements.

Marketing Featured Southeast Asia

RHB Bank’s latest CNY campaign sparks ‘hope’ for sustainable progress

Kuala Lumpur, Malaysia – In conjunction with Chinese New Year (CNY), which will be celebrated on 1 February, banking institution RHB has launched a new campaign film, aimed at inspiring Malaysians that the ‘good’ can start from one person.

As a preface to RHB’s new ESG (Environmental, Social, Governance) aspirations, the film, which was created in collaboration with advertising agency FCB Malaysia, humanizes a crucial environmental issue and brings a pivotal lesson to life via a heartfelt story of a young boy and his father, who both have different views of what a small spark of action can do

Titled ‘A Spark for Change’, the film tells the true story of a fishing village that faced a waste management crisis due to its inaccessibility and the irresponsibility of its residents in managing their litter. A group of 10-year-old kids took up the responsibility and cleaned up the entire fishing village, inspiring all the villagers to be more mindful of their waste and litter.

Abdul Sani Abdul Murad, RHB Group’s CMO, believes that progress is often sparked by those who are bold enough to take the first step to bring change to the world, inspiring others with their actions to do the same. 

“That is how we can make the world a better place, and that is what ‘Together We Progress’ is all about. Hence, ‘A Spark for Change’ is more than just an environment story; it’s an origin story of progress,” said Murad.

Meanwhile, James Voon, FCB Malaysia’s associate creative director, said, “We had to strike a fine balance between education and emotion, and thanks to our production partners at PRS and GT Records, the story was perfectly and beautifully told.”

Ong Shi Ping, FCB Malaysia’s co-owner and chief creative officer, shared that people can start something good and inspire others around us to do the same.

“As we are in the midst of rebuilding our communities and lives together, I think this lesson is more relevant to us now than ever,” said Ping.

The campaign is already running across all RHB Bank’s social and digital channels.