Tag: retail media

Hong Kong – Almost all of marketers in Southeast Asia have said that they will be increasing retail media spending within the next 12 months, a new report released by Carousell Media Group and IAB SEA+India reveals.

In the report, around 87% of the respondents intend including retail media as part of their media plans within the next 12 months. Moreover, it is also worth noting that retail media advertising accounts for 1 in 5 advertising dollars spent.

It also noted that around 78% of the marketer respondents will use retail media data for off-platform targeting on new formats such as Connected TV (CTV), while 44% will advertise on a brand-suitable retail media network that does not carry their products.

Miranda Dimopoulos, regional CEO at IAB SEA+India, explained that around 44% of respondents say they will advertise on a retail media network even if they do not have any products listed on that marketplace. 

“For marketers, investing ad spend in a retail media network compatible with their own brand values, and those of their customers, is a major consideration,” she said.

Meanwhile, JJ Eastwood, managing director at Carousell Media Group, commented, “Retail Media allows brands to showcase their products to consumers who have specifically searched for that item, or something similar, providing a seamless consumer experience and, of course, a solid return on ad spend.”

He added, “The fact that 78% of respondents want to use retail media data for off-platform targeting, specifically on exciting new formats like CTV, indicates that Retail Media is moving up the funnel and can provide marketers with both direct response and branding opportunities.”

Eastwood will further be discussing the future of retail media at the upcoming What’s NEXT 2023: Marketing in Asia-Pacific conference. The panel, titled Digital Advertising’s Third Big Wave – The Rise Of Retail Media, will further explore how brands can tap retail media and leverage it to their advantage.

Carousell and IAB SEA+India had previously worked together in a report, where they tackled trends in the region regarding consumer purchasing attitudes.

Singapore – Global adtech Criteo has announced the expansion of its Retail Media offering across 6 markets in Asia-Pacific, which since its regional launch in Japan at the end of 2019, is now available in the markets of Korea, Australia, South-East Asia, Taiwan and India.

To mark this expansion, Criteo has also appointed Taro Fujinaka as the managing director for retail media for APAC at Criteo. In this role, Taro will work to drive the regional retail media ecosystem and deliver value to Criteo’s customers and partners as they continue to utilize Retail Media.

Said service enables retailers and marketplaces to generate new revenue from their brand partners. Brands can also reach shoppers at the digital point of sale and have complete visibility into the impact of media spend on product sales. This has proven instrumental in providing an optimal user experience, with shoppers able to receive relevant ads on the retailers’ own websites, while they shop conveniently online.

Taro brings with him over 16 years of experience in digital advertising, and adtech, including roles at Yahoo Japan and IPG Mediabrands Audience Platform where he was involved prior to joining Criteo. Most recently, Taro was managing director at Integral Ad Science where he spearheaded the direction of the company in Japan and Korea for over five years. Throughout his career, Taro has played a fundamental role in energizing the digital advertising industry in Japan and building high-performing teams to achieve market influence for brands.

Speaking about his appointment, Taro has shared his excitement about leading the retail media business in its next phase of growth, and expanding Criteo’s regional portfolio of customers for the technology. Since joining the team in March, Taro has worked with the team to drive awareness and adoption across the region and supercharge retailers’ efforts to leverage high-value media assets and first-party data on behalf of leading brands.

“As brands prepare for the post-cookie world, Retail Media will play a pivotal role in empowering brands who seek new addressable media opportunities in the evolving identity landscape. Combining a highly differentiated ad inventory with unique first-party data, we are confident that its availability and the strengthened capacity of our regional team will help with driving the industry forward in the years to come,” Taro stated.

Meanwhile, speaking about the service expansion in APAC, Geoffroy Martin, EVP and general manager for growth portfolio at Criteo, commented, “We were quick to expand our Retail Media offerings here in Asia, a key growth market for Criteo. In Q1 this year, our retail media business grew 122% year-over-year, and we are excited to see increasing demand for our technology, especially here in Asia. A key component of our commerce media strategy, Retail Media is also an addressable market expected to grow quickly.”

Paris, France – Global advertising agency, Publicis Groupe, has announced that it has acquired CitrusAd, the SaaS platform based in Australia that helps retailers monetize their digital page views. The acquisition aims to create the industry-first global retail media offer based on real identity.

CitrusAd, which has a presence in 22 countries and 6 industries, optimizes brands’ marketing performances directly within retailer websites. It provides technology to more than 70 retailers globally and over 4,000 brands are utilizing their self-served platform.

Under the acquisition, Publicis Groupe will be combining CitrusAd’s onsite expertise with its data-tech platform Epsilon’s offsite retail media offering, both powered by the CORE ID, positioning the agency to lead the new generation of identity-led retail media, with transparent measurement validated by transactions.

Publicis Groupe’s CEO and Chairman Arthur Sadoun commented that they are delighted to welcome the CitrusAd team to Publicis, as their developed technology, coupled with Epsilon’s CORE ID, will enable CPG brands to grow faster and retailers to generate new sources of revenue to win in a platform world.

He added, “It will also give Publicis a strong competitive advantage in a channel that by 2025 should surpass traditional TV spend.”

Publicis Group believes that the merger will also provide its clients with three decisive competitive advantages in e-commerce, namely, growth, customer understanding, and consolidated measurement.

The move will enable its clients to accelerate their growth in this dynamic channel, by increasing conversion rate and maximizing return on ad spends. They will also be able to access superior customer understanding based on first-party data from retailers, equipping them for a cookieless world.

In addition, brands will be able to reach their customers both onsite (in-retailer ecosystems) and offsite (in publisher ecosystems), and measure in real-time the consolidated performance of their media investments, whatever the channel of conversions.

“Retailers and brands are entering uncharted territory as retail media grows and having Publicis supporting CitrusAd in its efforts, I know that our customers will reap the benefit of a century’s worth of media expertise combined with high-quality technology and a team of retail media experts,” said Brad Moran, the co-founder and CEO of CitrusAd.