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Marketing Featured ANZ

Hollywood actor Mark Wahlberg’s burger chain to open in ANZ

Australia – Wahlburgers, a burger chain owned by Hollywood actor Mark Wahlberg, has announced that it will be opening stores in Australia and New Zealand, in collaboration with the Mustaca family, who have built United Cinemas, an Australian cinema chain.

The pilot branch will open first at Sydney’s Central Business District, followed by 20 more stand-alone restaurants, as well as in some United Cinema locations in Sydney, Melbourne, Perth, Brisbane, and New Zealand. 

“I am excited to be working with the Mustaca family to bring Wahlburgers to Australia. I love all the things we have in common, especially family, film, restaurant experience, and music. I’m really looking forward to our first opening and visiting with my brothers and Wahlburgers co-founders, Chef Paul Wahlberg and Donnie Wahlberg,” the Hollywood actor stated.

He added, “For the last 10 years he’s [Chef Paul Wahlberg] dedicated himself to bringing guests an exceptional experience, no matter where in the world they are visiting Wahlburgers. We could not be more thrilled to take this brand to Australia and are so looking forward to growing this partnership with the Mustaca family.” 

Meanwhile, Sam Mustaca, CEO of United Cinemas said, “We are thrilled to bring Wahlburgers to guests here in Australia and New Zealand. We had been following the concept for years and with its natural ties to the entertainment industry, bringing Wahlburgers into the experience at United Cinemas just seemed like a perfect fit. With really great food, beers and a fun atmosphere, we think it’s going to be a big hit.”

Founded in 2019 from an American reality TV show, Wahlburgers has over 50 chains operating across the United States, Canada, and Germany.

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Marketing Featured East Asia

Jollibee Group brings dim sum restaurant brand Tim Ho Wan to China

Hong Kong – Jollibee Group, the company behind Philippine-grown restaurant brands Jollibee, Chowking, and Greenwich has opened Mainland China’s first-ever Tim Ho Wan in Shanghai.

In November 2019, the joint venture between Jollibee Foods Corporation (JFC) and Tim Ho Wan’s operator Dim Sum Pte. Ltd was formed.

The restaurant has been Michelin-starred and is often dubbed as the cheapest one within such distinction. Its popular dishes include the signature baked BBQ pork buns, rice rolls, pork & shrimp dumplings, and the pan-fried radish cake.

It will be located in integrated development Jing An Kerry Centre in Shanghai’s Jing’an District.

Jollibee Group CEO Ernesto Tanmantiong revealed that the group intends to open 100 restaurants in the country in the next 5 years.

“Opening in Shanghai, one of the busiest global hubs, is an excellent starting point for our expansion plans for Tim Ho Wan in Mainland China,” commented Tanmantiong.

He also said, “The core of Tim Ho Wan is to serve delicious authentic Hong Kong dim sum to more people at a good value for money, and this is why we believe that Tim Ho Wan is a great addition to the Jollibee Group’s portfolio.”

According to the group, its initial opening has been met with a large flock of customers.

Jollibee Foods Corporation China Chairman Carl Tancaktiong said, “Given the response we are seeing, we are planning to open the second store by the end of this year. Aside from Shanghai, we will also open in Beijing, Shenzhen, and Guangzhou.”

Jollibee Group’s portfolio of restaurants span operations in 35 countries including United States, Canada, Singapore, and United Arab Emirates.