Restaurant brand Archives - MARKETECH APAC

Manila, Philippines — Peri-Peri Charcoal Chicken and Sauce Bar, a growing restaurant chain from Shakey’s Pizza Asia Ventures, launched an art initiative project dubbed ‘Peri Paints’. In line with Peri-Peri’s mission to be a purveyor of art and creative minds, Peri Paints is a collaboration with creative, young, local artists to develop specially commissioned art pieces featured at the restaurant chains’ stores.

Peri-Peri’s outlets are known for their eclectic, bright, and colourful design and ambience, aimed at creating a special dining experience for its guests. To date, the art initiative has given birth to several wall murals such as those found at Peri Peri’s new outlets in Vermosa, Gil Fernando, and Manila Central University. Apart from the murals, several interior store frames have also been unveiled at Capitol Commons, Glorietta, and SM North, among others.

Marielle Santos, GM of Peri-Peri, shared, “We are very excited to roll out this project because it’s a great opportunity to engage local communities in the ‘Peri-Peri Way’ – fun, creative, and relevant. Through Peri Paints, we can nurture local talent and build sustainable partnerships with these young artists by elevating their careers.”

According to Santos, each artist is commissioned for several projects, all in line with Peri-peri’s expansion program. Santos said, “We hope to strengthen the partnership by engaging with more artists and designers as we open in more locations in the future and continuously support their talents and livelihood.”

The chain aims to continue its expansion as it sees more opportunities for Peri-Peri in Metro Manila and key cities in nearby provinces. Since its acquisition, Peri-Peri has more than doubled its store network in the country. The restaurant chain has 54 stores nationwide, with the latest store being opened in Subic, Zambales, a coastal tourist town in Central Luzon.

Singapore – In one of Asia’s largest virtual brands partnership, online food and grocery delivery platform foodpanda and Indian restaurant company Rebel Foods have partnered to roll out Rebel Foods’ flagship brands and new jointly-created offerings in more than 2,000 outlets within Asia through an initial five-year partnership, starting in six markets.

Through the partnership, Rebel Foods will extend its culinary works, standard operating procedures and food tech innovations to F&B outlets in Asia through foodpanda. With a brands-as-a-service (BaaS) model, the partnership allows foodpanda’s restaurant partners to easily plug-and-play Rebel Foods iconic brands to grow additional revenue streams.

Meanwhile, foodpanda enables hundreds of thousands of restaurant partners and cloud kitchen operators to plug-and-play virtual brands into their current operations to grow additional revenue streams, at little to no start-up costs.

“This foodpanda-Rebel Foods partnership introduces a new digital-first F&B format to Asia. foodpanda is always seeking new, innovative ways to change the way F&B businesses operate in a hyper-digitalised economy — we want to push our ecosystem further into the future,” said Pedram Assadi, COO at foodpanda.

He added, “Most importantly, these virtual brands will give our restaurant partners, especially SMEs, new opportunities to earn additional revenue.”

In the first phase of the partnership, which began in December 2019, Rebel Foods introduced four brands across six markets — Singapore, Malaysia, Bangladesh, Thailand, Hong Kong and the Philippines through the foodpanda network.

“Over the years, we have built some category leading brands in its current markets and a full-stack operating system which integrates culinary expertise, efficient SOPs and technological innovations together. We are glad to partner with foodpanda and scale our iconic brands with localized offerings across their network in Asia”, said Kallol Banerjee, co-founder at Rebel Foods.

Australia – Wahlburgers, a burger chain owned by Hollywood actor Mark Wahlberg, has announced that it will be opening stores in Australia and New Zealand, in collaboration with the Mustaca family, who have built United Cinemas, an Australian cinema chain.

The pilot branch will open first at Sydney’s Central Business District, followed by 20 more stand-alone restaurants, as well as in some United Cinema locations in Sydney, Melbourne, Perth, Brisbane, and New Zealand.

“I am excited to be working with the Mustaca family to bring Wahlburgers to Australia. I love all the things we have in common, especially family, film, restaurant experience, and music. I’m really looking forward to our first opening and visiting with my brothers and Wahlburgers co-founders, Chef Paul Wahlberg and Donnie Wahlberg,” the Hollywood actor stated.

He added, “For the last 10 years he’s [Chef Paul Wahlberg] dedicated himself to bringing guests an exceptional experience, no matter where in the world they are visiting Wahlburgers. We could not be more thrilled to take this brand to Australia and are so looking forward to growing this partnership with the Mustaca family.”

Meanwhile, Sam Mustaca, CEO of United Cinemas said, “We are thrilled to bring Wahlburgers to guests here in Australia and New Zealand. We had been following the concept for years and with its natural ties to the entertainment industry, bringing Wahlburgers into the experience at United Cinemas just seemed like a perfect fit. With really great food, beers and a fun atmosphere, we think it’s going to be a big hit.”

Founded in 2019 from an American reality TV show, Wahlburgers has over 50 chains operating across the United States, Canada, and Germany.

Hong Kong – Jollibee Group, the company behind Philippine-grown restaurant brands Jollibee, Chowking, and Greenwich has opened Mainland China’s first-ever Tim Ho Wan in Shanghai.

In November 2019, the joint venture between Jollibee Foods Corporation (JFC) and Tim Ho Wan’s operator Dim Sum Pte. Ltd was formed.

The restaurant has been Michelin-starred and is often dubbed as the cheapest one within such distinction. Its popular dishes include the signature baked BBQ pork buns, rice rolls, pork & shrimp dumplings, and the pan-fried radish cake.

It will be located in integrated development Jing An Kerry Centre in Shanghai’s Jing’an District.

Jollibee Group CEO Ernesto Tanmantiong revealed that the group intends to open 100 restaurants in the country in the next 5 years.

“Opening in Shanghai, one of the busiest global hubs, is an excellent starting point for our expansion plans for Tim Ho Wan in Mainland China,” commented Tanmantiong.

He also said, “The core of Tim Ho Wan is to serve delicious authentic Hong Kong dim sum to more people at a good value for money, and this is why we believe that Tim Ho Wan is a great addition to the Jollibee Group’s portfolio.”

According to the group, its initial opening has been met with a large flock of customers.

Jollibee Foods Corporation China Chairman Carl Tancaktiong said, “Given the response we are seeing, we are planning to open the second store by the end of this year. Aside from Shanghai, we will also open in Beijing, Shenzhen, and Guangzhou.”

Jollibee Group’s portfolio of restaurants span operations in 35 countries including United States, Canada, Singapore, and United Arab Emirates.