Tag: Report
Singapore – ASEAN brands are gaining global recognition, with 11 regional companies making it into the Brand Finance Global 500 2026—up from 10 last year, according to the latest report from brand valuation consultancy Brand Finance. The report found that the banking sector dominates ASEAN’s representation,...
Manila, Philippines – Filipino consumers are among the most patient in the Asia Pacific & Japan region, but their tolerance diminishes without clear guidance, data security, and personalisation, according to a new study by customer engagement platform Twilio. The research found that Filipino consumers...
Singapore — Only 12% of Singapore’s e-commerce sellers are currently operating without major challenges, underscoring the intense pressures facing businesses in one of Southeast Asia’s most advanced digital markets, even as signs of resilience begin to emerge. According to a new report by consumer research...
Singapore – Asia Pacific is on track to overtake North America as the world’s largest consumer market by 2035, driven by accelerating e-commerce adoption, growing use of AI, and the rise of local brands, according to a joint report by Bain & Company and NielsenIQ (NIQ). Private consumption in the...
Singapore — Advertising revenue worldwide is projected to grow by 8.8 per cent in 2025, reaching US$1.14 trillion, according to the annual year-end report by WPP. The forecast, published on December 10, 2025, highlights continued resilience in the advertising market amid technological shifts and evolving...
Singapore – Brands across Asia-Pacific are being urged to prioritise bold creativity, build trust, and harness technological transformation to navigate unprecedented cultural shifts, market disruptions, and evolving consumer expectations, according to a report by Havas Red. The report highlights trends...
It identifies three key “codes” shaping modern male identity: the diversification of masculine expression, a shift from hard power to soft power, and a redefinition of how love and care are expressed.
Singapore – Singaporean online shoppers are increasingly prioritising trust, reliability and meaningful service over price, according to new research. The study by Milieu Insight highlights a shift in consumer behaviour, with 41% of shoppers citing trust in sellers or platforms as a key factor in deciding...
Manila, Philippines — The Philippines continues to see strong digital adoption as it heads into 2026, with the majority of its population now online and active on social media. Data from multiple sources, including Kepios and GSMA Intelligence, show that as of late 2025, the country had 137 million cellular...
Singapore— A new global survey has found a significant gap between the adoption of artificial intelligence (AI) in advertising and marketers’ confidence in using it effectively, particularly in the Asia-Pacific (APAC) region. Across 16 countries, the MiQ-led report shows that 72% of marketers worldwide...
