Tag: Report
In the report, it noted that brands in the automotive, consumer services, and entertainment sectors are leading in customer experience and online reputation management, while real estate, retail and restaurants businesses continue to fall behind.
China – The WeChat mini-game advertising sector is experiencing rapid expansion, with the number of games running ads surging by 113% year-over-year (YoY), according to the latest joint report from SolarEngine and Insightrackr. According to the report, between January and October 2024, over 18,400 WeChat...
Search and directories saw a 10.1% increase, totaling $7.2b, while classifieds grew by 8.3% to $2.6b. Display advertising (excluding video) experienced modest growth of 1.7%, reaching $2b, while audio advertising recorded a strong 17.8% increase, totaling $313m.
Thailand – Following the premiere of HBO’s hit series ‘The White Lotus’ third season, online travel agency Agoda has reported a 12% surge in accommodation searches for Koh Samui, the show’s primary filming location, with interest from the United States soaring by 65%. Agoda reports that a surge in US...
Indonesia – More than half of Glance users in Indonesia plan to increase their shopping budgets this Ramadan, with 50% expecting to spend over Rp 3m and 22% anticipating expenditures exceeding Rp 5m, according to a report by consumer technology company Glance. Glance’s report also found that nearly 58%...
Nearly two-thirds (61.5%) of Southeast Asia’s population are active on social media, accounting for 10.2% of the world’s social media identities, according to a report by We Are Social and Meltwater.
Deliveroo’s survey data highlights how food delivery services complement traditional dining during the festive season while also reflecting restaurants' confidence in the market's future outlook.
According to the report, the APAC snacking landscape is evolving, driven by demands for convenience, healthier choices, and a curiosity for new options, with 73% of consumers eager to try new brands.
To help marketers navigate this shift, media monitoring company Meltwater has released an insightful guide, ‘Unlocking the Power of UGC for Meaningful Brand Connections.’
Only 10% of businesses in India, Singapore, ANZ, and North America have achieved the most advanced stage of becoming experience-orchestrated (X-O) enterprises, according to an IDC InfoBrief commissioned by Affinidi.
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