Tag: Report
Singapore – Singapore continues to lead the world in digital maturity, with nearly all of its citizens online and a strong focus on trust, privacy, and authenticity. According to the report released by Meltwater and We Are Social, 98.4% of Singaporeans are connected to the internet, while 90.6% are active...
Singapore – In a world where every second counts, Singaporeans are proving that even patience has gone digital. According to Twilio’s latest study, “Decoding Digital Patience: Are Asia Pacific’s Digital Users Losing Their Cool?,” consumers in Singapore are the most digitally impatient in...
Singapore – As advertising costs continue to climb, brands in Singapore are turning to affiliate marketing as their next big growth driver. According to The Global State of Affiliate Marketing 2025 report by impact.com, three in four brands have increased investment in affiliate programmes over...
Hong Kong – Douyin, the Chinese version of TikTok, demonstrates strong reach and engagement across the Greater Bay Area (GBA), with nearly 90% of residents reporting they watched videos on the platform in the past week, according to a new study by Omnicom Media Group (OMG) Hong Kong on June 2025. The...
Singapore — A new report reveals that the fast-moving consumer goods (FMCG) e-commerce market is increasingly being shaped by a smaller group of dominant brands, with the top 100 brands now accounting for 21% of global FMCG e-commerce value. According to Euromonitor’s report, nearly one-third of these...
Singapore – The world’s digital population has reached a new milestone as the latest report from Digital 2026 shows global internet users have exceeded six billion, while social media user identities total 5.66 billion—equivalent to nearly 69% of the world’s population. The study notes that internet...
Jakarta, Indonesia – Unilever has retained its position as Indonesia’s top advertiser in the first half of 2025, according to new data from Nielsen Ad Intel, as the nation’s advertising landscape sees fresh momentum from fast-growing service sectors. FMCG leaders Wings and Mayora followed closely behind,...
Singapore – Artificial intelligence may be one of the most talked-about technologies in Singapore’s offices, but most workers say it is not living up to the hype. A new survey by Notion shows that 70% of white-collar workers feel frustrated with current AI tools, with nearly three-quarters (72%)...
Australia — A new study from Kantar Australia has found that while most Australians remain concerned about their finances, growing numbers are expressing optimism about their financial future and making deliberate trade-offs to maintain quality of life. According to the report, more than nine in 10 Australians...
Singapore – Ninety-four per cent of Singaporean women sports fans feel sidelined by sports organisations, while two-thirds say brands fail to recognise them as consumers, according to Wasserman’s The Collective latest study. The global report The Collective Economy: Her Fandom, Her Buying Power (Part...
