Tag: PubMatic

Singapore – Global adtech PubMatic and technology company SQREEM have announced a partnership to deliver AI-powered insights to advertisers programmatically through PubMatic’s Connect.

Connect is PubMatic’s audience solution, which allows advertisers to engage audiences through privacy-compliant solutions that perform — without relying on third-party cookies or outdated strategies.

SQREEM’s AI-powered analytics platform provides advertisers with unparalleled insights into consumer behaviour, allowing them to create highly targeted advertising campaigns that deliver better ROI and improved customer engagement. 

Moreover, SQREEM enables clients to map highly granular activities inside their target markets and convert those insights into targetable media segments. The outcome leads to significantly heightened media ROIs, impact on sales, market share, and other business objectives.

Brandon Lee, director of addressability for APAC at PubMatic, said, “We are delighted to partner with SQREEM to provide our customers with access to cutting-edge data insights. SQREEM’s AI-powered analytics platform can enhance advertisers’ ability to create highly targeted campaigns that deliver better results and improved customer engagement.”

Meanwhile, Ian Chapman-Banks, CEO of SQREEM, commented, “At SQREEM, we are committed to providing our customers with the most advanced data insights possible. We are excited to partner with PubMatic to make our data available through PubMatic’s Connect, providing advertisers with the tools they need to succeed in today’s highly competitive advertising landscape.”

California, USA – Adtech company PubMatic has announced a suite of enhancements to its CTV platform, providing publishers with market-leading technology innovation and unique brand demand whilst enabling buyers to achieve campaign performance across premium streaming inventory.

The company processes well over 1 trillion CTV impressions per month from a rapidly growing roster of CTV and OTT publishers and has announced new and expanded partnerships with premium streaming brands including AMC Networks, FOX, iQIYI, ABS-CBN, and TrueID.

PubMatic works with six of the top seven global smart TV providers that have ad-supported streaming services, four of the top eight major addressable broadcast video on demand (BVOD) streaming platforms in the U.S., and five of the top eight free ad-supported TV streamers in the U.S. The company monetizes inventory for the top five addressable BVOD platforms in both Australia and Japan, two of the Asia-Pacific region’s largest CTV markets.

The accelerated pace of PubMatic’s new business growth in CTV coincides with the launch of a range of product and feature enhancements that provide innovation-driven advantages to buyers and publishers:

  • Viewer Experience Tools: Advanced ad-podding capabilities offer sophisticated competitive separation, frequency, and ad deduplication management to deliver a seamless experience for viewers and greater value for advertisers.
  • Publisher Controls: PubMatic’s new creative approval tool enables publishers to pre-approve ads prior to programmatic auctions.
  • Content Signals: A slate of enhancements related to oRTB 2.6 standards support richer content signals to bring CTV sales more in line with linear TV.
  • Audience Addressability: PubMatic’s integration with LiveRamp’s RampID maximizes audience reach, enabling privacy-centric addressability in CTV. PubMatic’s support of exposure logs means every single RampID impression is also 100% measurable.
  • Measurability: Through an expanded partnership, PubMatic customers can leverage Comscore Campaign Ratings (CCR) to evaluate the efficacy of media investments with high confidence across TV, CTV, desktop, and mobile.

The enhancements to PubMatic’s CTV platform for publishers come on the heels of the company’s recent launch of Activate. The new end-to-end supply path optimization solution brings the power of programmatic to automate the Direct IO process. 

“Our relentless innovation and exclusive demand partnerships make PubMatic the preferred monetization partner for premium CTV publishers,” said Nicole Scaglione, VP of CTV and OTT at PubMatic. “We have had tremendous interest in our publisher and advertiser solutions and new products like our recently launched SPO product Activate. Our customers are key stakeholders in our innovation roadmap and this has put us in prime position to win the programmatic future together.”

Singapore – PubMatic, an independent adtech company, and Telkomsel, the largest mobile network operator in Indonesia, have announced a strategic partnership to provide data-driven digital advertising solutions for brands and agencies in Indonesia.

Through the partnership, Telkomsel will make audience segments based on mobile customer insights, available to advertisers programmatically through Connect, PubMatic’s audience solution. Connect allows advertisers to engage audiences through privacy-compliant solutions — without relying on third-party cookies or outdated strategies. Furthermore, applying valuable audience segments, such as those from Telkomsel, on the sell-side is seen to bring greater efficiency to advertisers’ campaigns.

Audience segments available programmatically through the partnership include a wide range of interest and intent-based segments such as ‘Foodie, Gamer, E-commerce shopper,’ as well as segments based on purchase insights.

“We’re thrilled to be partnering with Telkomsel, a company that shares our vision for a more efficient and effective digital advertising ecosystem,” said Jason Barnes, chief revenue officer for APAC at PubMatic. “With Telkomsel’s telco segments available through PubMatic’s Connect, advertisers will now have access to valuable insights about Indonesian consumers, enabling them to deliver more relevant and impactful advertising campaigns. Bringing audience targeting to the sell-side, via Connect, means buyers can gain greater control over how inventory and data are packaged and transacted to drive the best performance for their campaigns.”

“Telkomsel is committed to providing a better and more integrated digital advertising experience for our customers,” said Arief Pradetya, VP of Digital Advertising and Financial Services at Telkomsel. “By making our customer telco insight data available to advertisers programmatically, we can help brands and agencies make more informed decisions and deliver more effective advertising campaigns.”

In May, global adtech PubMatic has signed a deal with Sweden-based adaptive streaming specialist SeenThis to aid the latter in delivering digital advertising whilst minimising carbon emissions.

London, United Kingdom – Global adtech PubMatic has signed a deal with Sweden-based adaptive streaming specialist SeenThis to aid them in delivering digital advertising while keeping in mind minimising carbon emissions.

This initiative will give brands and agencies around the world a simple, efficient way to shift their buying behaviour in favour of more sustainable media, without compromising on advertising performance.  

Moreover, the partnership between PubMatic and SeenThis provides advertisers and agencies with a way to run scaled, carbon-efficient video campaigns across the breadth of the premium supply on the PubMatic platform. Campaigns can be activated via a Deal ID, and buyers can access the full suite of curation tools available through PubMatic.

Jason Barnes, chief revenue officer for APAC at PubMatic, said, “SeenThis’ technology is incredibly efficient, delivering video experiences that are lightweight and fast. Combined with PubMatic’s expertise in supply path optimization, agencies and advertisers can now identify the most effective channels and partners from a commercial perspective and seamlessly execute programmatic deals across all channels, while ensuring carbon emissions are minimized. With more sustainable solutions, brands and agencies will be better equipped to meet the increasing consumer demand for environmentally conscious advertising campaigns.”

Meanwhile, Thomas Houge, chief commercial officer at SeenThis, commented, “We are very excited to be partnering with PubMatic on this initiative. We believe that all businesses, us included, are accountable for the emissions from their operations, and also have a responsibility to minimize the climate impact throughout their value chain and industry. By working together, we have a greater opportunity to make a meaningful contribution towards a more sustainable future for digital advertising.”

This partnership comes in line with PubMatic’s ongoing commitment to have its global data centres run on renewable energy.

California, USA – Global adtech company PubMatic has announced the launch of ‘Activate’, an end-to-end supply path optimisation (SPO) solution, which allows buyers to execute non-bidded direct deals on PubMatic’s programmatic platform, accessing premium video and CTV inventory at scale.

Initial launch partners include dentsu, FuboTV, GroupM, Havas, LG, Mars, and Omnicom Media Group Germany, amongst others.

Built leveraging technology from PubMatic’s 2022 acquisition of Martin, ‘Activate’ is fully integrated into PubMatic’s growing software suite, including the PubMatic Sell-Side Platform and Connect.

‘Activate’ represents a new industry paradigm as it is a single layer of technology that directly connects buyers and sellers of digital media. Activate gives buyers more control over their omnichannel video investments by executing deals across PubMatic’s premium CTV and online video inventory in one platform, enabling a seamless transition of their direct business to programmatic private marketplace (PMP) or programmatic guaranteed (PG). 

It is also expected to facilitate the transition of insertion order budgets into the programmatic ecosystem due to the reduction in complexity, time, and cost achieved by the single technology layer approach. As a result, buyers may expect increased ROI and publishers may see increased revenue.

For PubMatic co-founder and CEO, Rajeev Goel, as buyers and sellers of digital seek a more efficient, transparent, and sustainable supply chain, ‘Activate’ extends this successful supply path optimisation strategy, which they pioneered four years ago.

“By seamlessly connecting buyers and content owners via a single layer of technology, we are significantly reducing the hops, discrepancies, data proliferation, opacity, and complexity in the programmatic marketplace. This will result in higher ROI for buyers and increased revenue for publishers, consistent with our mission to fuel the endless potential of internet content creators who rely on advertising as a primary source of revenue,” Goel said.

Australia – Global adtech PubMatic has appointed James Young, most recently from rival adtech company Magnite, as its new regional director for Australia and New Zealand. His appointment takes effect in September this year.

In his new role, Young will lead the ANZ team, managing strategy, sales and operations for PubMatic in the region, as the company continues to focus on delivering effective, innovative, and responsible media solutions to publishers and advertisers.

Most recently, Young was Magnite’s managing director for Australia. He previously held senior roles with Telaria, The Guardian, and eBay. He is also the co-chair of the IAB Video Council.

Speaking on his appointment, he said, “The ANZ market has enormous potential for growth, and I’m excited that I’ll be part of a company that is at the forefront of the digital advertising industry. I look forward to working closely with PubMatic customers and partners to drive success in the region.”

Meanwhile, Jason Barnes, chief revenue officer for APAC at PubMatic, commented, “PubMatic is in a period of significant growth and James’s pedigree in the digital advertising market and experience with broadcast on demand (BVOD) advertising will bring incredible value to the team and our publisher and advertiser customers.”

This new appointment comes after the recent appointment of Sandro Catanzaro as new vice president of product management, CTV, and video.

Singapore – Digital advertising company PubMatic and AI-powered advertising solutions provider Silverpush have announced their strategic partnership that aims to enable brands and advertisers across the Asia Pacific to better connect with their target audiences through data-driven advertising.

The partnership, effective immediately, will allow advertisers to access to important audience data that can be applied on the sell side to bring greater efficiency to their campaigns. Advertisers can also leverage Silverpush’s AI-powered contextual data programmatically through Connect, PubMatic’s audience solution. 

Connect will allow advertisers to engage audiences through privacy-compliant solutions that perform without relying on third-party cookies or outdated strategies and enable advertisers to access PubMatic’s premium inventory and use Silverpush’s hyper-contextual targeting. 

“We’re thrilled to be partnering with Silverpush – together, PubMatic and Silverpush will provide advertisers with a powerful suite of data-driven tools to help them optimize their campaigns and achieve their marketing objectives,” said Brandon Lee, director, addressability APAC at PubMatic. 

He also explained that Connect will bring targeting to the sell-side,  which means buyers can gain greater control over how their inventory and data are packaged and transacted to drive the best performance for their campaigns.

Raushida Vasaiwala, vice president for APAC at Silverpush, also commented, “We are excited to partner with PubMatic to provide our AI-powered contextual advertising solutions for a wider reach of audience in the APAC market, starting from Indonesia. This partnership will enable advertisers to create highly targeted campaigns that are based on real-time consumer contexts, delivering better campaign results and ROAS.” 

Recently, PubMatic has also partnered with real-time data services provider Proximic to launch an ID-less targeting solution for marketers and media companies.

Sydney, Australia – Independent technology company PubMatic, in partnership with Proximic by Comscore, a leading provider of addressable programmatic targeting, has launched an ID-less targeting solution which will help marketers and media companies to propel incremental reach and performance at scale without using IDs.

Proximic’s content targeting solutions, which are powered by a contextual natural language processing engine and intelligent categorization technology, will be integrated to PubMatic’s platform to make it available for all media buyers. This will provide privacy-first access to market-leading data and insights to enhance the processes of packaging and transacting inventory and data.

The integration will also allow PubMatic’s clients to maximise new targeting options to reach key audiences in premium, brand-safe environments across desktop, mobile, and connected TV.

Brandon Lee, director of addressability for APAC at PubMatic, said that the company is committed to providing advertising solutions that deliver results. Its partnership with Proximic will help them offer addressable audiences, wider reach, and better performance to clients.

Meanwhile, Jessica Trainor, head of partnerships at Proximic by Comscore, said that their team is excited to partner with PubMatic to make predictive audiences easily accessible for targeting on the sell-side.

“This partnership offers buyers access to ID-less audiences that can be applied to private marketplaces to help close the addressability gap left by the many compounding factors driving signal loss in our industry,” Trainor added.

PubMatic helps digital content creators across the internet in controlling access to their inventory and increase their monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices.

Singapore – Adtech firm PubMatic has appointed Sandro Catanzaro, former head of publisher media strategy at Roku, as the company’s new vice president of product management, CTV, and video. He will be responsible for the product vision and roadmap for the company’s growing CTV and video businesses.

In his new role, Catanzaro will lead a team of seasoned product managers to further develop and execute product plans, ensuring that the company continues to drive innovation for an increasingly sophisticated and diverse CTV and video market.

During his stint at Roku, he led the company’s product team by providing automated solutions for publishers, including self-service header bidding. Previously, he was the founder and chief innovation officer at software company DataXu, which was acquired by Roku. Prior to his tenure at DataXu, Catanzaro was a consultant at Bain & Company.

Speaking of his new role, Catanzaro said, “PubMatic has a legacy of industry-first innovation and technology that puts us in prime position as leaders in CTV and video. I look forward to working with our incredible engineering and product teams, along with our global customers, to deliver solutions that are meaningful and rewarding for publishers, advertisers, and consumers.”

Meanwhile, Nishant Khatri, SVP of product management at PubMatic, commented, “We are thrilled to have an esteemed product innovator like Sandro join PubMatic. With his guidance, we will build on our leadership position in the high-growth video and CTV formats, and enhance the value we bring our global publisher and advertiser customers across the open internet.”

PubMatic recently announced the promotion of APAC marketing director Emily Yri to the role of vice president of international marketing.

Singapore – Adtech company PubMatic has promoted Emily Yri, currently the marketing director for APAC, to the role of vice president of international marketing. Her new remit includes the management of marketing for PubMatic in Europe and the Middle East, as well as running the APAC regional marketing operations. 

Yri remains to be based in Singapore, where she joined PubMatic in 2019 to help expand the company’s operations in Southeast Asia, India, Korea, China, Japan, Australia, and New Zealand. 

Speaking of her new position, Yri said, “I’m excited to take on this new role as we look to drive more coordination and innovation across our international markets. By aligning multiple markets with our global goals we can achieve outsized results.” 

She added, “I am looking forward to amplifying the amazing work being done by our APAC and EMEA marketing team and working closely with regional commercial teams as we continue to strengthen relationships with some of the industry’s leading global brands.”

Meanwhile, Johanna Bauman, chief marketing officer at PubMatic, has expressed how Yri has been vital to PubMatic’s global marketing team.

“The entire PubMatic global organization has benefited from her successful campaigns and initiatives in the Asia-Pacific region, especially her work in key areas such as CTV and mobile advertising. I’m looking forward to seeing Emily expand her impact and put her expertise to play on a global scale,” Bauman said.

In December last year, PubMatic appointed Jona Oboza as its new country manager for Southeast Asia and Korea. This comes months after the company launched a playbook on how mobile app publishers can capture increased brand spend.