Tag: promotion

Jakarta, Indonesia – Omnicom Media Group (OMG) in Indonesia has promoted Rohan Mahajan, managing partner at PHD Indonesia, to chief operating officer – media services. In his new position, he will lead a team of 300 professionals from OMD, PHD, Transact, and Annalect. Mahajan will continue to report to Rajat Basra, CEO-president director of OMG Indonesia. 

In his new position, Mahajan’s responsibilities are overseeing the application of OMG Indonesia’s practices to all agency brands. 

Mahajan’s promotion is a testament to his business acumen and ability to close deals. Since joining the agency network in 2017, he has been helpful in growing its clientele and fostering important business ties. 

Digital media was Mahajan’s area of expertise when he started his consultancy career. His knowledge of digital media and account management has served him over the years in offering clients innovative, timely, and useful hybrid business solutions. 

Speaking about the appointment, Rajat Basra, CEO of OMG Indonesia, said, “Rohan’s journey to this point, growing through the ranks, has prepared him well for this moment. The joy of seeing someone start his Omnicom journey first at OMG India, migrate to Indonesia on a growth task, and take the helm after six years of consistent performance is unparalleled. Rohan will not only strengthen the OMG Indonesia media services network but also create the conditions for all our clients to meet and exceed their goals and ambitions, with the best talent, experience, practices, and know-how.” 

Meanwhile, Mahajan stated, “It is an exciting time for OMG not only globally but here in Indonesia too. We’re celebrating our 10th anniversary in Indonesia being named the fastest growing Media Agency Network in Indonesia and as per RECMA’s latest report, we are ranked second. This is surely a testament of a decade-long strong leadership by our Indonesia Board of Directors, a very stable ecosystem of satisfied clients and industry best talent that makes OMG Indonesia a network with a difference in the market. Our clients, talent, and partners keep aiming higher and that opens award-winning possibilities.” 

Furthermore, Danar Hardianto, general manager, PHD Indonesia, said, “I am ready to be at the forefront and lead this advancement, acting as a catalyst for the consistent and comprehensive roll-out of our offering everywhere.” 

Sydney, Australia – Regional technology public relations agency The PR Group has announced the appointment of former TechCrunch senior reporter Catherine Shu as its new director of content and media. 

In her new role, Shu will be based in Taiwan and will work closely with the VC and technology ecosystem. She will oversee the content services offered by the PR Group and is expected to play a key role in the agency’s growth across Southeast Asia. 

Prior to her appointment, she spent twelve years as a senior reporter at TechCrunch, where she extensively covered startups of various types and sizes, as well as breaking news from Asia and the United States. 

Shu gained recognition in the industry for her insightful analysis pieces on the Asian tech sector, effectively contextualising different markets, sectors, policies, and trends for global audiences. Additionally, her work has been featured in esteemed publications such as the New York Times, Barron’s, and the Wall Street Journal.

With this appointment, Shu will now be part of The PR Group, which has offices in Melbourne, Sydney, and Singapore and has supported the growth of some of the most innovative companies in tech across B2B and consumer, including Accenture, Rippling, Dropbox, Square, GoFundMe, Deliveroo, Temple & Webster, Fiverr, Indeed, RMIT, Domain, Etsy, SEEK, Nextdoor, and Zoho.

Caroline Shawyer, CEO and co-founder of The PR Group, said, “Catherine’s deep knowledge of the Asian region combined with her networks will enhance our ability to help global technology companies tap the immense growth opportunities that Southeast Asia affords while also supporting regional companies to expand into new markets.”

“Increasingly, we are seeing more companies turn to us for help in building their content hubs to drive deeper conversations across channels and audiences. Catherine will play a key role in growing this offering and enhancing our ability to help clients tell compelling stories with impact. We’re delighted to have Catherine onboard and look forward to further cementing our position as a leading technology PR partner for the best and fastest-growing companies in APAC,” she added. 

Also commenting on her appointment, Shu said, “I have worked with The PR Group’s team for over a decade now and have always been impressed by the calibre of their client base and the company’s approach to storytelling. When they approached me with the opportunity and outlined their vision for the region, it was something I knew I wanted to be part of and will allow me to continue to build upon my deep connections with startups and VCs. I am excited about the opportunity ahead.”

Singapore – Global security intelligence company LogRhythm has announced the appointment of Joanne Wong as the new interim chief marketing officer to lead the charge on the company’s brand and marketing strategy. 

In her new role, Wong will lead LogRhythm’s global brand and marketing strategy, with a key focus on collaborating with sales to grow pipelines, elevate brand visibility, and empower customer satisfaction. 

Wong is among the pioneers who were with the company when it started its operations in Asia Pacific with a regional headquarters in Singapore. She brings with her a wealth of experience, having spent over nine years working on successful marketing initiatives at LogRhythm. 

Prior to her role, she served as the vice president of international markets for the Asia Pacific and Japan (APJ) and Europe, Middle East, and Africa (EMEA) regions. She is also a lawyer by training and has built most of her career in the technology sector, with over 25 years of experience in the industry. 

Furthermore, beyond her role, Wong actively promotes gender equality and diversity in tech. As a founding member of LogRhythm’s Global Diversity Council, she spearheaded efforts for workplace inclusivity. Her work earned her nominations for the Women in Security ASEAN Region Awards and the Channel Asia Women in ICT Awards in 2023.

Wong’s appointment not only bolsters LogRhythm’s leadership but also highlights the company’s dedication to cultivating an inclusive workplace where people from diverse backgrounds are offered equal opportunities. Her promotion reinforces the company’s commitment to employee advancement through strategic internal promotions.

As LogRhythm celebrates International Women’s Day, it reaffirms its pledge to nurture a culture that cherishes and leverages the distinct viewpoints and contributions of every employee. 

Wong will join the executive leadership team and report directly to Christopher O’Malley, president and CEO of LogRhythm.

Commenting on the appointment, O’Malley said, “Joanne’s strategic mindset and proven ability to deliver growth at scale will be critical assets to a revitalised LogRhythm. As we continue to innovate, Joanne will play an integral role in leading the future of LogRhythm’s brand and connecting us with our customers in meaningful ways that drive accelerated growth for our security solutions.”

Also speaking on her appointment, Wong shared, “I am both thrilled and proud to step up as the Chief Marketing Officer. LogRhythm is a company with both a strong legacy and great potential in the SIEM market, as well as a great culture where every professional can thrive. It is an honour to lead the charge in shaping our brand’s story globally, and I look forward to working with our talented teams across the world in our pursuit of making security easy for our customers.”

USA – VML is promoting Jeff Geheb as its new global executive lead for VML Enterprise Solutions. This appointment will come in addition to his present position as global chief experience officer. The transition will take effect immediately.

As the global executive lead for Enterprise Solutions, Geheb will oversee the growth and administration of VML’s line of Enterprise Solutions. global consulting, data, technology, and innovation services, businesses, and goods are all included in this. Geheb and Neil Stewart have created Enterprise Solutions, a recently launched VML product. 

Neil Stewart, on the other hand, will take on a new role as CEO of WPP Open within WPP. 

Since Wunderman Thompson and VMLY&R announced their merger late last year, Geheb and Stewart have developed a working relationship. They will continue to work closely together as they adjust to their new positions and set up VML’s worldwide Enterprise Solutions management framework. 

Leading the charge in the global expansion of the customer experience (CX) profession, Geheb has been a key figure in VML. With a staff of over 700 professionals skilled in CX consulting, product and service innovation, digital ecosystems, data and customization, technology modernization, CRM, and loyalty program design, the business has grown under his direction. 

Speaking about the promotion, Jon Cook, global CEO at VML, expressed, “I’m thrilled that our organisation has a talent like Jeff leading these critical offerings for the new VML. It’s a major undertaking and Jeff is the perfect person to bring

continuity and integration to all that we have to offer to our client partners. The depth of VML Enterprise Solutions is a great differentiator for VML, especially after all Jeff and Neil brought together from legacy VMLY&R and Wunderman Thompson as a new offering.” 

He added, “When you combine Jeff’s leadership across Enterprise Solutions and our Customer Experience practice, it deepens the connectivity of VML even further.” 

Meanwhile, Mel Edwards, global president of VML, commented, “Neil has been a phenomenal leader for our business, driving the growth of our technology, data, and platform expertise for over 13 years. His continued close partnership with Jeff in growing and strengthening our Enterprise Solutions offering will be paramount to VML’s evolution.” 

Speaking about his promotion, Geheb said, “The potential of the unparalleled mix of technology and creative talent that is coming together under VML will be transformative for our clients and our industry. VML Enterprise Solutions gives us a flexible model to both power VML’s Brand Experience, Commerce, and Customer Experience practices and work directly with technology and digital leaders to find solutions for their most complex business challenges — that potential is exciting for me.” 

“Neil has been a tremendous thought partner and friend, and we will continue to work closely together as WPP Open and VML into the future,” Geheb added. 

Singapore – Ogilvy Singapore has announced the promotion of Ishita Roy and Frederick Tong to joint heads of strategy. 

Roy and Tong have been members of Ogilvy Singapore for the last ten years, and they have both contributed to the agency’s expansion, improvement of its standing, and strengthening of client relationships. With a range of experiences and abilities, they are promoted to take the lead in their new positions as Ogilvy Singapore’s strategy leaders.

Since joining Ogilvy in 2017, Tong, who has over 18 years of experience in creative, digital, and PR agencies, has been helpful in the company’s new business successes. His skill has been shown by the campaigns he has created for the Early Childhood Development Agency, Decathlon, IHG, and AIA. Tong was named Campaign Asia’s SEA Strategic/Brand Planner of the Year in 2022. 

With her 17 years of expertise, Roy has worked as an agency brand strategist in addition to being a marketer. Roy was involved in leading strategy for clients like the Changi Airport Group, Pringles, NCPC, Swisse, and, most recently, Mondelez, since she joined Ogilvy in 2017. She was shortlisted as a finalist for Campaign Asia’s SEA Strategic/Brand Planner of the Year in 2023 as a result of her accomplishments.

Speaking about the appointment, Kunal Jeswani, group CEO at Ogilvy Singapore and Malaysia, said, “Both Ishita and Fred are fantastic Ogilvy ambassadors and I am so happy that we have been able to create the opportunity for them to take leadership roles in the company. Their promotions to Joint Head of Strategy are a testament to their strategic capability as much as their ability to lead people and build culture.”

Meanwhile, Arvind Srivastava, chief strategy officer for Asia at Ogilvy, commented, “Ishita and Fred embody the strategic excellence that defines Ogilvy. Their combined expertise and vision will undoubtedly elevate our strategic capabilities and drive innovation across all facets of our work.” 

Philippines – BBDO Guerrero builds its creative team with the promotion of Mica Dela Rosa to creative director. 

Dela Rosa joined BBDO Guerrero in 2019 as a copywriter and has contributed to the agency’s portfolio. Some customers she works with include Chowking, Cornetto, and the Department of Tourism. Notably, she was a major contributor to the development of winning ads including It’s More Fun in the Philippines and The Pepsi Can Light Stick, which won awards at contests like the Asia-Pacific Tambuli Awards and the Kidlat Awards.

As the agency’s ambassador, Dela Rosa has taken an active part in a variety of competitions, including New Stars 2023 and the Young Lions competition sponsored by the Philippine 4A. She was granted admission to the London International Awards Creative LIAisons program as one of the network’s emerging creative talents. She profited from one-on-one mentoring during this program from some of the world’s most brilliant creative minds.

Speaking about the promotion, Dela Rosa said, “BBDO Guerrero is a great place to grow as a creative. I’m very grateful for the trust, and excited to do more fun and meaningful work with our partners.”

Meanwhile, David Guerrero, creative chairman at BBDO Guerrero, said, “We are proud to see Mica develop her creative confidence over the years. She approaches work with authenticity and a unique perspective. She is a great collaborator and a joy to work with, and she has our full support as she achieves even greater things in her new role.” 

Indonesia – M&C Saatchi Performance, a global performance marketing agency, has announced the promotion of Nachiket Desai to the position of country director for Indonesia. Desai will continue to report to Roshat Adnani in his new role as country director Indonesia.

As the country director for Indonesia, He will focus on driving company expansion and improving profitability. Among his duties are the creation of services tailored to the Indonesian market, with a focus on direct-to-consumer (D2C) businesses, digital transformations, and retail commerce.

After more than six years with the firm, Desai started his career in Mumbai and afterwards moved to Indonesia. He is credited for leading the charge to open the Jakarta office in 2019.

The Indonesia team at M&C Saatchi Performance has grown under Desai’s direction, growing to include more than 70 marketers and contributing to the agency’s overall success. His strategic insight and dedication to quality have not only increased income but also expanded the customer base, allowing to create a firm presence in the Indonesian market.

Speaking about the appointment, Roshat Adnani, managing partner APAC at M&C Saatchi Performance, expressed, “I am delighted to announce Nachiket’s promotion to Country Director Indonesia, a journey that began when he joined as our first hire in 2019 for the Jakarta office. From Sr. Account Manager to a key leader in our 70+ member team, Nachiket has played a pivotal role in not only growing our business but has also been instrumental in shaping a collaborative and innovative work culture. 

He added, “As we expand in the market, we trust Nachiket to take our business to newer heights while making Jakarta a centre of excellence in the region.”

Meanwhile, talking about his appointment, Desai said, “I’ve witnessed in first-person the huge growth that our business has experienced in Indonesia since we first launched. When we opened in 2019, there was only a few of us and today we’re over 70 in the team. The country’s growing economy and fast talent development in the digital industry present us with a dynamic landscape to make a meaningful impact for brands investing in digital media.” 

“Stepping into this role, I’m enthusiastic about the opportunities that lie ahead. Driving our clients’ growth will remain our priority while we leverage the latest performance marketing technologies to innovate. In the long-term, we hope to make our business in Jakarta a centre of excellence for the whole APAC region,” Desai added. 

Sydney, Australia – Media agency Initiative has announced the promotion of Ryan Haeusler to the newly created role of national head of communications design and Emma Greenhalgh to Sydney head of communications design.

The leadership promotions come as the media agency seeks to elevate its planning offerings for its clients.

Haeusler joined Initiative in 2015 and previously held the position of Sydney head of communications design. In his new role, he brings with him years of experience, including that of spearheading the LEGO account that has been recognised for its quality and innovative media planning in the ANZ marketplace.

Haeusler is also known for his innate ability to lead his team to consistently deliver idea-led, culturally empowered ecosystems that drive effectiveness, which is evident in the projects he has worked on before.

Meanwhile, Greenhalgh, in her appointment, will step in to take Haeusler’s former role as Sydney head of communications design. Prior to her role, she served as the communication design director for IAG.

Greenhalgh strongly advocates for industry causes and has been instrumental in leading planning for NFP “WhatAbility”,  a disability support service that specialises in community service.

Both promotions are effective immediately, and Greenhalgh will be reporting directly to Haeusler. The latter will also report directly to the chief strategy and product officer, Chris Colter.

In these new appointments, Colter shared that he couldn’t be prouder to recognise the talents of two of the agency’s most outstanding team members and expand their remit further across the agency and their clients.

He said, “Ryan and Emma are two fiercely intelligent, collaborative, and creative craft leaders and have been the driving force behind a lot of Initiative’s success and the success of our clients. They have a proven track record in making the impossible possible, in architecting some of the most integrated, innovative, and, most importantly, effective work for our clients, and in designing new planning solutions that keep us on top of our game. I can’t wait to see them create the next era of Initiative.”

Meanwhile, on his promotion, Haeusler said, “I’m thrilled to be extending my remit into the Melbourne and Perth markets and to get access to all the amazing people and clients that come with it. Initiative has always put a major focus on strategic media planning as a craft, so I’m super excited to see what Emma and I can build (and break) to make it even better.”

Greenhalgh also added, “Initiative’s culture encourages high achievers to aim for the top, and I love the fast-paced environment. Ryan’s shoes are big ones to fill, but I am confident I can bring new perspectives to the role and continue to help our clients stay ahead of their competitors via an enhanced comms design offering and thought leadership.”

China – Sunny Zhu has been appointed as the general manager of the Shanghai office of the international creative agency We Are Social. Zhu’s responsibilities in this position include managing daily office operations and leading clients’ strategic expansion initiatives.

She formerly held the position of business unit director, and is now a general manager. In her new position, she will continue to work with companies like Google, Ferrari, and Korean Air while also focusing on regional growth and working with a team of 40 people. 

She joined We Are Social in 2016, and Zhu now reports to Tristan Qin, China Region EVP, with an extended scope of responsibilities. This encompasses leading the agency’s strategic initiatives and managing internal training and development programs throughout the organisation.

Speaking about her new role, Zhu said, “The team in Shanghai has been growing in recent years, and I’m excited to be part of a dynamic business that’s making great creative work. There’s a great spirit of collaboration and innovation, and in this next chapter, I’m looking forward to leading the team and driving results for clients.” 

Meanwhile, Pete Lin, CEO of North Asia, said, “Sunny has always stood out as an ambitious and talented leader, and over the years she has become a driving force and positive influence within the agency.” 

He added, “We’re excited to see how Sunny will help accelerate the growth of the Shanghai office as it becomes a dominant force in the Chinese advertising landscape.”

Sydney, Australia – Yury Glikin has been promoted to the recently established role of commercial director overseeing Australia and New Zealand (ANZ) by Outbrain, a technology platform operating on the open web. This appointment is effective right away. 

Glikin will directly report to Amrita de la Peña, managing director APAC at Outbrain. 

Glikin will focus on building strong relationships with agencies and brand investments in his promoted role. In order to provide Outbrain’s clients with better service, this transformation entails improving Outbrain’s technological infrastructure and value proposition in partnership with agencies. 

He joined Outbrain in 2021 as head of sales for ANZ. Since then, his responsibilities have grown to include overseeing the creation and implementation of Outbrain’s commercial and sales strategy as well as the identification of new business opportunities for regional revenue growth. His responsibilities include developing new strategic partnerships, maintaining relationships with significant clients and stakeholders, and managing the Outbrain ANZ sales team.

Glikin has 20 years of experience creating strategic business alliances and managing

sales groups. He worked as the Australian country manager for Fiverr before joining Outbrain. held positions at HotelsCombined.com, Nine, BizCover, and Booking.com.

Speaking about his promotion, Glikin said, “With continued industry changes, Outbrain’s core proposition of connecting advertisers with premium audiences in contextually relevant environments is only going to become more important. Ensuring our team is set up for success to help achieve this is incredibly important, and I’m thrilled to be entrusted with guiding the ANZ team along this journey.”

Meanwhile, de la Peña, commented, “In just a few years at Outbrain, Yury has achieved fantastic results even amongst an unpredictable economic environment. His authentic style matched with the commitment he has for the team and our partners makes him a great fit for this new, strategic position. I’m excited to see the team scale to new heights under his guidance.”