Tag: Premier League

Singapore – Telecommunications company StarHub is set to host the ‘Football for All’ Carnival to close the current Premier League season in Singapore. The event will be conducted at Resorts World Sentosa on May 25, 2025.

As the exclusive broadcaster of the Premier League in Singapore, StarHub is gathering football fans, streaming 10 matches simultaneously at the Resorts World Convention Centre. This includes Crystal Palace vs Liverpool, Arsenal vs Southampton, and Aston Villa vs Manchester United matchups.

While the livestream will kick off at 11 p.m., festivities will begin at 7 p.m., with activities for all football fans to enjoy, regardless of the team they are supporting.

Through the event, fans can participate in football-themed games and other family-friendly activities. They can also claim exclusive goodie bags and other giveaways.

The event will also highlight the special appearance of Premier League icons Joe Hart from Manchester City and John Barnes from Liverpool.

In line with StarHub’s 25th anniversary, the telecommunications company is inviting its subscribers to bring up to four guests to participate in the event. It is exclusive for StarHub subscribers, with free-of-charge admission.

Additionally, carnival guests can enjoy complimentary shuttle bus services from Resorts World Sentosa to HarbourFront from 11:30 p.m. to 2:30 a.m. the next day.

Singapore – English football league Premier League has collaborated with telecommunications company StarHub for a campaign to combat illegal streaming in Singapore.

The ‘Boot Out Piracy’ campaign aims to address the risks of illegal streaming on unauthorised channels amidst this Premier League season’s run.

To highlight the dangers of piracy, the campaign features football players Alisson Becker, Alejandro Garnacho, Jean-Philippe Mateta, Hwang Hee-chan, and Bukayo Saka to speak to fans.

StarHub is the Premier League’s exclusive broadcaster in Singapore, which entails a significant role in promoting the campaign.

Recently, a study by cybersecurity expert Professor Paul Watters revealed that 65.6% of advertisements on unauthorised streaming platforms are high-risk, which may lead to malware or scams.

To further protect the intellectual property rights of broadcasters, the Premier League is conducting efforts to identify and block access to illegal streaming websites. Additionally, it is working with local law enforcement to track illegal streaming services and the people behind it.

The ‘Boot Out Piracy’ campaign is set to roll out in broadcast channels and social media platforms across Hong Kong, Indonesia, Malaysia, Singapore, Thailand and Vietnam.

Kevin Plumb, Premier League general counsel, commented, “We know how passionate our fans are in Singapore and across Asia, staying up late to follow the latest Premier League action. We also know the risks and dangers of watching matches through illegal streams and want supporters to enjoy Premier League content in the best quality and safest way through authorised sources.”

“As well as promoting important messaging, we are working harder than ever with Singapore’s law enforcement authorities and our partners at StarHub to enforce legal measures and take action against piracy. This includes collaborating with StarHub to identify and shut down piracy syndicates and working together with local authorities to address the distribution of illegal streaming devices. We encourage fans to protect their online safety and to enjoy Premier League matches via authorised platforms, which will provide the best viewing experience,” Plumb added.

“The research findings underscore the urgent need for online users to stay vigilant and avoid platforms that stream pirated content. Users may be under the impression that these sites are harmless, but cybercriminals are always planning to launch cyberattacks such as data breaches, ransomware and malware, putting users at significant risks. The Premier League’s Boot Out Piracy campaign helps make these risks clear to fans in Singapore,” Watters said.

“As the Home of Sports, StarHub is dedicated to providing fans with the best possible viewing experience. We firmly believe in the importance of protecting our content from piracy. Piracy undermines our industry and threatens the future of sports content. By prioritising content protection, we ensure that fans can enjoy their favourite sport in a safe, secure environment,” Johan Buse, chief of consumer business group at StarHub, said.

“StarHub is proud to support Premier League’s ‘Boot Out Piracy’ campaign, and we are committed to fostering a vibrant sports community where every moment is valued and celebrated. Together, we urge fans to enjoy the game through legitimate channels, safeguarding the future of football for everyone,” Buse added.

Singapore – Technology company Yahoo and StarHub, Singapore’s official broadcaster of the Premier League, have teamed up to launch a dedicated Premier League topic hub on Yahoo Singapore. This will serve as a one-stop destination for avid Premier League fans, comprising all the latest news, results, analyses, and player transfers during the 2022/23 season.

As part of the campaign, which will run till 31 December 2022, readers will be able to access all Premier League-related content within the topic hub – featuring a mix of Yahoo’s editorial and aggregated content and StarHub’s branded content that includes pre-match predictions, post-match reviews, and team and player analyses. 

Moreover, connecting users to their passions and as part of efforts to continually reinvigorate content, the topic hub will see the launch of an all-new ‘Footballing Weekly’ talk show that discusses the latest news and issues surrounding the exhilarating football action, co-hosted by Yahoo Editor, Chia Han Keong, and author and Yahoo columnist, Neil Humphreys.

The campaign will also serve as the twelfth man to StarHub’s exclusive Premier League offerings – combining the best of contextual advertising and branded content into a relevant, useful and seamless branded experience for StarHub and its target audience.

The takeover will see the StarHub Premier League banner replacing the regular Yahoo banner with a prominent feature on the hub, alongside other StarHub ads that take readers to StarHub’s online store to explore the Premier League offerings and packages.

Carol Tay, Yahoo’s senior director of sales for Southeast Asia, shared that at Yahoo, they constantly explore new and interesting ways to help brands and advertisers connect audiences to their passions, and this campaign is a great example of employing creative and simple solutions, backed by their unified ad tech stack and ad solutions, to meet audacious ambitions and unlock the full value of marketing at scale.

“As a key destination for news, finance, sports, and lifestyle content, we look forward to giving consumers more of what they want and helping brands drive meaningful connections,” said Tay.

Meanwhile, Maneesh Varma, VP of marketing at StarHub, commented that they are eager for as many football fans to enjoy this enriched viewing experience, at a fraction of the price the Premier League was offered in prior seasons. 

“To that end, we struck up a partnership with Yahoo, tapping on their strong editorial lineup of Premier League-related content alongside branded content pieces that will reach our ideal target audience through their engaged sports readership,” said Varma.

The campaign will also be promoted through Yahoo Native ads and across Yahoo’s owned social media channels.

Hong Kong – Premier League, one of the well-known football leagues globally, has rolled out its second phase of anti-piracy campaign across Asia, specifically to the markets of Hong Kong and Malaysia. Said campaign is centered around the dangers that illegal football streams pose to fans.

Done in partnership with broadcast partners Astro and PCCW, the campaign notes the perils of patronizing illegal football streams which include data theft to malicious malware, as well as emphasizing the poor viewing experience through broken links and delays.

Said campaign will feature images of fan favorites such as Manchester United’s Marcus Rashford, Leicester City’s Jamie Vardy, Tottenham Hotspur’s Son Heung-min and Liverpool manager Jürgen Klopp. In addition, the campaign will be rolled out across digital platforms in Hong Kong and Malaysia.

Speaking about the campaign, Kevin Plumb, director of legal services at Premier League, said, “This campaign is an important part of our education to fans. We will continue working with our broadcast partners to fight piracy and disrupt illegal Premier League streams. However, we want to ensure supporters really understand that piracy is not only illegal but also brings with it many risks.”

He added, “Illegal Premier League streaming also means missing out on watching high-definition games in real-time with expert commentary and insights from players and managers. We want fans to enjoy the best Premier League viewing experience possible via official broadcast channels, not via broken and delayed illegal sources which also bring with them a great risk of malicious malware and ransomware.”

The Premier League is committed to tackling piracy and continues to work closely with its official broadcast partners in the region to educate consumers on the dangers they face when watching illegal football streams.

Furthermore, across the Southeast Asia region, the Premier League has also been targeting those responsible for operating illegal football streams and bringing them to justice through the courts.