Manila, Philippines – Startup group of Filipino actress and TV personality Yassi Pressman, which manages and owns play-to-earn platform PEG and influencer marketing platform, has announced that they have raised US$2m. The round was led by Sonla, a cryptocurrency exchange and digital asset custodial provider.

The group said the funds will be used to drive the deployment of the proprietary PEGFi interoperable and integrated digital financial infrastructure offering to its target GameFi and Web 3.0 market participants. In addition, the round will also be used to support

Kiran Sharma, senior partner at Sonla, said, “Web3 products are not built through advertising, but through community. Pressman has the influence needed to attract the critical mass of users needed for both PEG and She can lead them toward a more professional, efficient, and digitally enabled industry for both gaming and influencer marketing respectively.”

While Pressman knows she will be highlighted as a celebrity building a tech startup, she is fine with the attention because it can materially help PEG and its two flagship brands. 

“There’s always extra attention when an entertainer launches a startup. This is great because we’ll need all the help we can get. Changing gaming and influencer marketing will not happen overnight, even with this seed funding. We’ll need a strong community to band together, inspired by the vision of what our respective industries can one day be,” said Pressman. 

Manila, Philippines – Local actress and host Yassi Pressman has recently launched a local play-to-earn (P2E) platform called ‘Players Elite Guild’ (PEG), allowing Filipinos to earn from the current Web3 economy.

The new P2E platform is developed by blockchain architect Liezl Pecson, and is secured via the BLOX, a decentralised blockchain that will help process and validate transactions via smart contracts executed via their own token.

According to Pressman, her new venture will help all types of gamers have the greatest experience possible.

“For example, the platform’s features will help professionalise and stabilise the income of full-time players, while reducing the learning curve – and friction – of casual players who wish to dabble in different games,” she explained.

PEG invites its community members into an inclusive business culture that promotes self-improvement and unity, while focusing on sharing the educational tools that target the individual opportunities that exist for community members to use Web3.0 to develop financial freedom for themselves and their families.

Pressman added, “Our platform will cater to gamers from all backgrounds. We want to show that P2E – like e-commerce – can be for every Filipino forward-thinking enough to give the space a try.”

She also explained that they also want to build winning relationships with game developers, game operators, and other industry stakeholders.

Meanwhile, Pecson commented, “Our development is guided entirely by the needs of our users – in this case, both gamers and game developers. For game developers, we’re enabling them to incorporate P2E models right into their ecosystem with a full suite of tools. For gamers, we’re enabling them to do what they do best: have fun while earning.”

Pressman also appreciated that BLOX, like PEG, is inherently democratic. Filipinos can participate in the success of BLOX by mining BLX, its native token, on their Mac or PC. Doing so rewards miners with BLX, which will be publicly listed in August on Coexstar, which is licensed by both the Bangko Sentral ng Pilipinas (BSP) and Securities and Exchange Commission (SEC). 

“It’s rare for Filipinos to get the opportunity to participate in the broader success of an ecosystem. That’s why I would encourage them to mine BLX from their desktop. By mining, they gain a foothold in the future of BLX, PEG, and indeed the very foundation of Web3.0 in the Philippines,” she concluded.