Tag: Philips

Australia – Philips has recently tapped Australian sports star Isaac Heeny in a new campaign to encourage Australians to rethink their everyday water choices and embrace filtration solutions which reduce the consumption of harmful contaminants and single-use plastic.

The partnership introduces Philips’ innovative approach to water filtration, combining premium technology with environmental consciousness. Their Reverse Osmosis Water Stations feature Aquaporin Inside™ water purification technology, a technology tested in collaboration with NASA and ESA for aerospace applications.

Speaking on his involvement in the campaign, Isaac said, “As an athlete, I know that what you put into your body matters – especially water. I’m excited to partner with Philips because they’re offering Australians a smarter way to think and feel about their daily water consumption. Their filtration technology isn’t just about better-tasting water – it’s about making a positive choice for our health and the environment.”

Said campaign aims to promote Philips’ new Powered Pitchers with PFAS Pro filter (available July onwards), which are certified to NSF standards for the removal of over 50 contaminants, including chlorine, metals, pesticides, herbicides, pharmaceuticals, chemicals (PFAS), microplastics and other harmful substances that can affect water quality and taste.

Moreover, the brand notes that its water filtration range offers a sustainable alternative to single-use plastic bottles, while providing premium filtered water with options for instantly chilled or boiling hot water at the touch of a button.

“Making the switch to filtered water is about taking control of your daily water choices. The convenience of having premium filtered water at home, combined with knowing you’re helping reduce plastic waste, makes it an easy decision,” Isaac added.

Meanwhile, Peter Bosscher, founder of Bosscher Commercial Management Solutions and exclusive agent for Philips Water in Australia and New Zealand, emphasised the significance of the partnership.

“Isaac Heeney embodies the values of excellence and healthy living that align perfectly with our brand. His authentic approach to health and well-being resonates strongly with our target market – consumers increasingly conscious about water quality and environmental sustainability,” he said.

Japan – Philips Japan has partnered with esports team SCARZ, supported by FUSE, Omnicom Media Group’s sports division. The partnership makes the Philips S9000 rotary shaver the official grooming product for SCARZ’s e-motorsports division, uniting precision grooming with high-performance gaming.

Over six months, FUSE will help Philips and SCARZ create exclusive content, including a documentary, fan contests, and masterclass videos, breaking away from traditional shaver marketing in Japan.

The Philips S9000 rotary shaver, with its advanced rotary technology, mirrors the precision and agility of SCARZ’s e-motorsports athletes, highlighting a perfect synergy between grooming innovation and competitive gaming.

Maria Cecilia Grandi, personal health marketing director at Philips JAPAC, said, “Philips Shavers, with their high quality and innovative rotary performance, have gained more attention from the young audience in Japan, eager to find the best tool that is both effective and gentle on their skin. The SCARZ team is the perfect partner to bring our rotary performance to life and highlight the fun in a great shaving experience.”

Natsuko Nozawa, personal health digital and creative lead at Philips Japan, also shared, “With the partnership with SCARZ and FUSE, Philips Japan celebrates car enthusiasts’ passion about racing and mastering the rotations/turns and the deep emotions that love for cars and for self-care through an amazing shaving experience can create.” 

“Through FUSE’s profound understanding of creating brand love and bringing an innovative approach to communication in media, Philips can diversify its creative expression in the Japan market through this unconventional and passionate partnership,” Nozawa added. 

Philips’ six-figure sponsorship brings together grooming and gaming, two fields driven by precision and performance, under the theme “mastering rotation leads to victory.”

Commenting on the partnership, David Lister, head of content at FUSE APAC, said, “Philips Japan and our wonderful client, Natsuko Nozawa, saw the value in e-Sports over several options we had worked through because fundamentally, e-Sports is a content creation and amplification machine. 

“E-Sports teams exist 100% in created content—in games and on social platforms. In that context, there is a lot that SCARZ can do in their content-first environment to tell the Philips rotary shaving story for us through personalities, racing, and performance. It has rotary at its heart and the ability to be easily scaled through their platforms,” Lister added. 

APAC – Following a competitive pitch, Dentsu Aegis Network, a multinational media and digital marketing communications company has announced the expansion of its regional scope in APAC with health technology company Philips’ consumer electronics business. 

Dentsu will also now be leading the commerce strategy and performance for Philips APAC. Globally, the network has been appointed as the company’s media planning and buying partner 

The engagement started in 2019 with the objective to build strategic and planning foundations across the region. Moving into 2020, the appointment will focus on developing an integrated performance and commerce hub which is based out of Singapore. It will drive strategy, planning, and data-driven commerce solutions across ASEAN, ANZ, and South Korea markets by bringing in key expertise across Dentsu-owned agencies Carat and iProspect to create the One Dentsu team.

Anne Jivananta, digital marketing & eCommerce lead of Philips said, “Dentsu Aegis Network has consistently shown a strong understanding of our brand and demonstrated their capability to find agile and innovative ways for us to succeed in this region. Dentsu has really elevated their performance since the hub was formed in 2019 and in 2020, they have worked closely with our teams across the region to drive superior business results specifically across eCommerce”

Jivanta added, “More importantly, their collaborative one-team approach across the region, accelerated thinking framework, and zest to continuously evolve to deliver better results strongly set them apart. They demonstrated a great synergy and chemistry between iProspect and Carat and having a one-stop-shop solution to commerce strategy, planning, activation, and optimization is what we’re looking for in an agency.”

Prerna Mehrotra, managing director of Dentsu Aegis Network Singapore Media Group said: “Philips creates best-in-class consumer and personal health products and we’re delighted to be joining them on transforming their go-to-market commerce strategy. This is a perfect time for Dentsu Aegis Network to partner with Philips on this journey as we specialize in providing commerce solutions addressing the entire consumer journey. I am excited about what we have achieved together and look forward to delivering on Philips’ ambition and driving strong business results.”