Tag: Philippines
Manila, Philippines – Thousands of commuters across the Philippines were offered a free taste of Jollibee’s upgraded Yumburger at major transport hubs and shopping centres, with the revamped burger featuring a larger beef patty and additional dressing, while remaining priced at 45 pesos (USD $0.78)....
Manila, Philippines — ACMobility, BYD Cars Philippines, and the Department of Tourism (DOT) have formalised a partnership for the ‘Drive Electric. Love Pinas.’ campaign, which seeks to promote sustainable land travel across the Philippines through a nationwide electrified drive from North to South using...
Manila, Philippines – The Palawan Group of Companies has appointed Havas Ortega as its Media Agency on Record (AOR), marking a new phase in its media strategy. Celebrating 40 years of service, Palawan Group, which operates brands including Palawan Pawnshop, Palawan Express Pera Padala, and PalawanPay,...
Manila, Philippines — Nearly half of consumers surveyed globally (45%) now use artificial intelligence tools during their shopping journeys, even as 72% continue to make purchases in physical stores, according to a new study by the IBM Institute for Business Value in collaboration with the National Retail...
Manila, Philippines – Jollibee Foods Corporation has announced that its subsidiary, Fresh N’ Famous Foods, Inc. (FNF), has entered into a Master Franchise Agreement to bring South Korea-based Compose Coffee to the Philippines. The move is part of the Jollibee Group’s strategy to expand its presence in...
It’s rare for marketing leaders to have experience in both aviation and hospitality, but for Plaza Premium Group’s new associate director of marketing and communications, Julian Sng, this combination is exactly what made the role appealing. In this new position, he is tasked with taking the company’s...
Manila, Philippines – FIFA has appointed Aleph as its exclusive partner for the commercialisation and multimedia distribution of the FIFA World Cup 2026™ in the Philippines. Under the partnership, advertising, sponsorship, and other commercial opportunities in the Philippines will be funneled through...
In an internal memo by Michael Sabban, president and CEO of Philtranco sent to employees on February 2, he stated that ‘serious business losses’ led to the company to shut down its operations–effective by March 30 this year.
For years, brand visibility in search followed a predictable formula: optimise for search, buy media, drive clicks. That model alone no longer holds. Over the past 12 to 15 months, AI-powered search and recommendation platforms have quietly but decisively changed how people discover information and make...
Singapore — Teads has announced a new collaboration with Samsung Ads to introduce connected TV (CTV) homescreen display and video advertising across key Asia-Pacific markets, including Malaysia, the Philippines, Thailand, Vietnam, Hong Kong, Taiwan, and Indonesia. As part of the agreement, Teads will...
