Tag: Philippines
Manila, Philippines – Mountain Dew has launched a gaming campaign in the Philippines that challenges players to compete without three commonly used keyboard keys, as part of an activation developed with BBDO Guerrero. The initiative, titled “Play No Dew”, centres on the removal of the “D”, “E”, and “W”...
Manila, Philippines – MILO Philippines has launched a new campaign titled “My MILO Story”, highlighting personal experiences and memories associated with the brand among Filipinos. The campaign was unveiled on 22 February at SM Megamall, centering on stories of how the brand has been part of sporting...
Manila, Philippines – In celebration of Women’s Month, advertising agency Passionade Creative has launched a content series aimed at recognising the contributions of women in the Philippines’ brand and creative industries. The first instalment of the initiative, ‘Brand Herstory Lessons’, seeks to highlight...
Manila, Philippines – Lennon Group has expanded its operations with the launch of three specialised creative studios, marking a strategic shift from a single creative entity to a fully integrated ecosystem. The new studios – Sgt.Pepper, Lennon Creative, and Lennon For Good are designed to operate both...
Manila, Philippines – After two years serving as Ayala Corporation’s head of strategic communications, Gino Borromeo steps down from his post due to the organisation’s ‘broader redesign’. In a LinkedIn post, Borromeo noted, “There are many feelings in my heart at the moment – disappointment, sadness,...
Southeast Asia – Jollibee Foods Corporation has confirmed that its subsidiary, Highlands Coffee, is evaluating a potential initial public offering (IPO) in Vietnam, following earlier reports that the coffee chain was exploring a listing valued at between US$300m and US$400m. In a disclosure, Jollibee...
Manila, Philippines – Orocan has launched a creative campaign to promote its first and largest icebox with wheels, the ‘Koolit 65L’, highlighting how functionality can also be entertaining. Done alongside creative agency GIGIL, the campaign centres around a short film that tells the story of Isagani,...
Makati City, Philippines – Champion Detergent, in collaboration with TBWA, recently staged ‘The Art of Dining’ activation in Makati, fusing art, culture, and product messaging in an immersive experience. The event featured Champion’s cleaning products alongside hand-crafted, garment-inspired table napkins...
Makati City, Philippines – Havas Red (Havas Ortega) has launched CRed, a creator marketing practice aimed at supporting brands in navigating the evolving, community-driven creator economy. The new practice formalises the agency’s creator-focused capabilities, reflecting the growing role of influencers...
Manila, Philippines – GIGIL’s latest out-of-home (OOH) campaign for Grab highlights how the company reinvests earnings from each ride and delivery to support its riders, aiming to shift passenger perceptions. The initiative demonstrates that fees do not simply go to the company but help fund programs...
