Tag: Philippines
Southeast Asia – Nestlé and Wyeth Nutrition have extended their collaboration with digital agency Greenpark for a second year, continuing their work on ParenTeam, the parenting platform operated by the companies. The renewed partnership emphasises an omnichannel approach, moving ParenTeam away from...
Manila, Philippines – Jollibee marked its presence at the 2026 Panagbenga Festival in Baguio with a series of brand activations spanning parade participation, campus sampling, in-store promotions, and sustainability initiatives. The quick service restaurant chain joined the festival’s large float competition...
Manila, Philippines – Arthaland has partnered with independent agency GIGIL to launch a new campaign promoting its sustainable condominium development, Una Apartments (First Apartments). Titled “Not For Sale”, the campaign centres on an offbeat film that draws on the idea that many of life’s first experiences...
Manila, Philippines – Coca‑Cola Europacific Aboitiz Philippines (CCEAP) has entered into a partnership with the Union of Local Authorities of the Philippines (ULAP) and the Provincial Government of Quirino to expand the reach of the ‘Tapon to Ipon’ (From wasting to saving) programme to more local government...
Manila, Philippines – The Department of Information and Communications Technology (DICT) and the Cybercrime Investigation and Coordinating Council (CICC) are monitoring the operations of messaging application Telegram in the Philippines, following a rise in reported illegal activities on the platform....
Manila, Philippines – British retailer Marks & Spencer, operated in the Philippines by Rustan Marketing Specialists Inc., has announced it will close all its stores in the country on 2 May 2026. As confirmed by STORES SPECIALISTS, INC., a wholly owned subsidiary of SSI Group Inc., in a BusinessWorld...
Singapore – foodpanda has launched ‘Make Life Delicious,’ a new regional brand campaign aimed at repositioning the delivery platform as an everyday lifestyle partner across Asia Pacific. Unveiled on 25 February in Singapore, the campaign highlights the company’s focus on convenience, variety, and value,...
Manila, Philippines – EQ Dry has partnered with Teads and media agency UM to run an omnichannel campaign aiming to reach parents, while combining storytelling with targeted media placements. The initiative focuses on engaging parents around the challenges of infant sleep and daily routines. “For EQ...
![[Feature] Sentimental Ads in 2026](https://marketech-apac.com/wp-content/uploads/2026/02/Feature-Sentimental-Ads-in-2026.jpg)
According to neuroscience, the human brain can register an emotional stimulus in as little as 100 milliseconds—often before we are consciously aware of what we are seeing. Long before logic kicks in, the amygdala has already signalled whether something feels joyful, threatening, nostalgic, or moving....
Through this rebranding, Aboitiz laid the foundation for a stronger, more agile organisation—one that’s primed for innovation, united by purpose, and ready to nourish the future of food in Asia.
